Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"
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Microslot presentation from Omer Dawelbeit at Digital Henley #3 - Getting Social.
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Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"
- 1. Cloud And Social Are All You Need To Go Big Omer Dawelbeit | @omerio | +OmerDawelbeit
- 3. Going Big
- 4. Khan Academy Source: http://bjk5.com/post/30813320623/what-traffic-from-60-minutes-looks-like • Non-profit educational organization • 10 million unique users / month • 300+ million lessons, 5000+ videos • Launched Computer Science 2012 • Twitter, Venturebeat, Techcrunch, Wired, Forbes, CBS 60 Minutes, ...
- 5. Snapchat • Photo & video messaging app • Founded 2011 by 3 Stanford students • Most popular social app among millennials • 100 million active users / day • 8,796 photos shared / second • 7 billion video views / day • Valuation $10 - $20 billion
- 6. The Power of Social
- 9. 145 users! Compelling and Useful Content It’s so quiet! 600 users!
- 10. Enter the Clouds
- 11. Cloud Computing • On demand access to computing resources • Networks, servers, storage, etc... • Provisioned and released rapidly (Elasticity) • No upfront investment • Anything as a Service • Pay per use (Utility Billing)
- 12. Where the Cloud Lives Source: http://www.google.com/about/datacenters/
- 13. How Does it Work?
- 16. Everything as a Service Source: https://mycloudblog7.wordpress.com/2013/06/19/who-manages-cloud-iaas-paas-and-saas-services/
- 17. Wrap-up Going_big_recipe = ( Compelling_content + Right_timing + Social + Cloud )
- 18. Thank You Stay in touch Twitter: @omerio Blog: omerio.com Slides: goo.gl/I9balH Any Questions?
Hinweis der Redaktion
- Startup, product/service launch, migration content = video, text, images, etc… promote a blog, product, a service, a brand traffic, conversions, etc...
- Social media is a key ingredient of our everyday life from Facebook and Twitter to Groupon, Living Social, blogging, and more. This infographic examines the social media effect and flows through some common social media paths. - See more at: http://visual.ly/social-media-effect#sthash.HnLOE21l.dpuf
- Two decades ago an essay by Bill Gates in 1996 “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” http://www.craigbailey.net/content-is-king-by-bill-gates/ Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. http://static.googleusercontent.com/media/www.google.co.uk/en/uk/webmasters/docs/search-engine-optimization-starter-guide.pdf
- If Content is King then Context is Queen They say seeing is believing, this is a small proof of concept for me Organic or word-of-mouth buzz is what helps build your site 145 visits 30th Nov 400 visits 28th Dec 600 visits 18th Jan - Is my blog coping? do I need to move it to the cloud? On average used to get about 10 users per day! Takeaways: Content is well and truly king Timing matters Title matters Simplified content appeal to a wider audience The power of social & the social effect is real, although on a smaller scale Do I need to scale up? may be move to the cloud?
- Datacentres, piggyback, if Google goes down, must be really big
- Cloud Service Models, PaaS is what Snapchat & Khan Academy use. Google AppEngine, Amazon Elastic Beanstalk, Heroku Provider sends in minions to scale up the service Complains about vendor lock-in. Managed VM solves the problem