You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company. You’re probably asking a few questions: - What about the product roadmap they just showed me? Is it still valid? - What does this mean for our website update? - Who do we turn to for technical support? - What's the impact on our relationship with our service provider? Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. Presenter, Cathy McKnight, is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this presentation Cathy covers: - Immediate next steps - How to weigh your options - Strategic advice on migrating your CMS to a new vendor (if necessary)

1. Cathy
McKnight
Vice
President
of
Consul1ng
Digital
Clarity
Group

2. 2
DCG
is
an
award-­‐winning
research
and
advisory
firm
that
helps
organiza1ons
navigate
the
new
world
emerging
from
digital
disrup1on.
We
work
with
business
leaders
who
aim
to
transform
the
experience
they
deliver
to
customers,
prospects,
and
employees.
We
deliver
insight,
research,
and
services
focused
on
the
content,
technologies,
and
prac1ces
that
enable
world-­‐
class
experiences.
hFp://digitalclaritygroup.com
|
@just_clarity
|
New
York,
NY
USA
Digital
Clarity
Group
@cathymcknight
|
@just_clarity

3. 1. My CMS vendor has
been acquired – now
what should I do?
2. What are my options?
3. I have decided to
make a change –
what do I do to make
the migration to the
new solution as
smooth as possible?
Today’s conversation
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|
@Just_Clarity
3

4. Graphic here
First a few stats
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4

5. Moral of the story
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6. Step 1: Get answers
to your questions
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7. § How does this affect my licensing?
§ Who will manage my account?
§ What does this do to roadmap?
§ Where do I turn to for support?
§ When will the products be integrated?
§ Why me!!!
Common questions
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@just_clarity
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8. Who ya gonna call?
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8

9. Agency
or
SI
Who can you turn to for answers?
Informa1on
Details
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10. Step 2: Look at
the opportunity
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11. Have
you
ever
said
or
thought
any
of
the
following:
Our
current
CMS
doesn’t
meet
our
needs.
We
are
stuck
with
a
legacy
CMS
solu1on
that
refuses
to
evolve.
We
are
not
engaging
visitors
with
our
content.
Does this sound familiar?
@cathymcknight
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@just_clarity
11

12. § Has our business evolved/changed?
§ Have our CMS requirements/needs
changed?
§ Is our current CMS meeting our
needs?
§ Does our technology
implementation model still make
sense?
§ Is our current agency/SI still able to
support us?
A few questions to ask yourself:
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13. Depending on the answers to the first
questions you can:
§ Stay with current technology
§ Change to the new owner’s solution
§ Find a new technology
You have options
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@just_clarity
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14. Step 3: How to
make a smooth
transition
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15. § Align with new objectives
§ Improve processes
§ Update content
§ Educate
§ Bring in fresh blood
§ Find a new partner
Great opportunity to:
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15

16. Follow a proven
process
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17. 1. Validate the Need
2. Compile/Validate Requirements
3. Determine Focal Needs
4. Shortlist Technology
5. Shortlist Service Provider
6. Conduct Onsite Demonstrations
7. Execute RFP Process
8. Carry out POC
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18. § Team
§ Content
§ Strategy
§ Plan
§ Tools
§ Training
§ Support
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@just_clarity
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19. 19
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20. Digital Clarity Group
www.digitalclaritygroup.com
@Just_Clarity
Cathy
McKnight
Co-­‐founder,
VP
Consul1ng
cmcknight@digitalclaritygroup.com
@cathymcknight