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DIGITAL BEE
23 TIPS ON HOW TO BOOST MOBILE APPLICATION
AND INCREASE ITS TRAFFIC
Solutions for Online & Mobile Marketing
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DIGITAL BEE MARKET YOUR BUSINESS GLOBALLY
Gadgets are becoming indispensable. They help to solve a lot of routine tasks - from reminding
to feed a cat to planning a family budget or studying a foreign language.
Before it was enough to have a website to successfully attract and retain customers, but now
things have changed (especially if you run business in a highly competitive niche). That's why
mobile applications are becoming more popular every year, and when developing advertising
campaign today, one must not overlook mobile applications and their promotion.
So, you've created an application, showed it to your friends, they love it. Yeah, maybe they will
recommend this app to their friends but eventually "word of mouth" is just not good enough...
What should you do? You need traffic but where you can get it? - Read below.
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DIGITAL BEE MARKET YOUR BUSINESS GLOBALLY
CONTENTS
THE CHANNELS TO DRIVE TRAFFIC FOR MOBILE APPLICATIONS
APPLICATION'S PAGE OPTIMIZATION
Assemble and analyze the semantic kernel
Optimize metatitle
Optimize description
Optimize keywords
Analyze visual design
User reviews
Application Performance
CONCLUSION
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DIGITAL BEE MARKET YOUR BUSINESS GLOBALLY
THE CHANNELS TO DRIVE
TRAFFIC FOR MOBILE
APPLICATIONS
INTERNAL (WITHIN APPSTORE AND GOOGLEPLAY):
TOPs AppStore and GooglePlay;
Search by brand/application name.
Reviews in blogs and social networks;
Advertising in other applications;
App's website;
Other: media advertising, e-mail delivery, etc.
In this article, we will focus on the internal promotion of mobile applications, as well as
optimizing their pages in AppStore and GooglePlay.
EXTERNAL:
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APPLICATION'S PAGE
OPTIMIZATION
DIGITAL BEE MARKET YOUR BUSINESS GLOBALLY
Just like with the seo optimization, it is necessary to conduct an internal optimization to
achieve better results. In our case, the application itself should be analyzed.
ASO (AppStore Optimization) is a set of measures to optimize the application in order to
maximize its visibility in the search results.
Using a checklist below, you can increase your app traffic by 5 or even 10 times.
APPLICATION OPTIMIZATION CHECKLIST:
Let's examine each of these points in details.
1. Assemble and analyze the semantic kernel
2. Optimize metatitle
3. Optimize description
4. Optimize keywords
5. Analyze visual design:
Application icon
Screenshots
8. User reviews
9. Application performance
Downloads
Rating
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ASSEMBLE AND ANALYZE
THE SEMANTIC KERNEL
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If you know something about SEO, you must have heard about the semantic kernel: you
need to choose the most similar relevant keywords that will affect your application rankings.
If you use them properly, it will help to boost your mobile application.
USEFUL SERVICES:
Google Keyword
Planner
Google Trends
SensorTower
AppAnnie
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OPTIMIZE METATITLE
DIGITAL BEE MARKET YOUR BUSINESS GLOBALLY
Tip №1
Try to fit the most important keywords in the first 25-30 characters.
Tip №2
It is not necessary to use special symbols. They will take up a couple extra characters but
may not be indexed or recognized.
Tip №3
Do not use the category names in the title (for example, "free", "games", etc.)
Tip №4
Combine the unique name with the keywords in the name of the application (for example,
"BoomBoom Photo Editor").
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OPTIMIZE DESCRIPTION
Tip №5
Make description attractive to users. After all, description is the first content that the user
sees.
Tip №6
Do not waste time on inserting keywords into the description for iOS applications as the
description is not indexed in the AppStore. You'd better make this description really catchy
to interest the user.
Tip №7
On the other hand, for Google Play applications the description is one of the most important
moments. That's why we recommend following SEO rules for writing this type of text: do not
spam, do not make users feel "sick", write for people, but do not forget about organically
entering keywords.
Tip №8
Remember, app preview shows no more than the first 3 lines. Make them as attractive as
possible.
Tip №9
Conduct A/B-testing of different descriptions. This will help to identify the most conversional
description and choose the most suitable format to boost mobile application.
Tip №10
Use thesis to indicate the main features and advantages of your application - show how a
user will benefit from using it.
DIGITAL BEE MARKET YOUR BUSINESS GLOBALLY
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9.
OPTIMIZE KEYWORDS
Tip №11
To choose keywords to promote your application, use the formula:
KEY = T / Kol
where:
T– keyword usage frequency (traffic)
Kol– the number of applications for this keyword in the search
The basic goal of this formula is to select the least competitive but high-frequency keywords.
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The look of your app doesn't directly affect the search results. So, what does the visual
design of your application really affect?
ANALYZE VISUAL DESIGN
Behavioral factors (the user may be skeptical about the poorly designed app)
Brand ing (the user must remember your application and your brand)
Purchase/installation completion (the functionality of your application + anchoring
effect of pleasant visual component = purchase/installation).
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DIGITAL BEE MARKET YOUR BUSINESS GLOBALLY
So, here are couple tips on making the visual component effective.
APPLICATION ICON
It is the first thing the user sees.
Tip №12
The image should be bright, "catchy", but not coarse.
Tip №13
The icon, the entire application, and the website (if there is one) should be made
with a common idea in design.
Tip №14
Make an icon different from the others, but nevertheless, reflecting the idea of the
application.v
SCREENSHOTS
Never neglect screenshots. After all, they visually show the quality of application
design, as well as give an idea of what to expect from the app.
Tip №15
Screenshots should be as informative as possible.
Tip №16
The first screenshot is usually displayed in search results, so try to put the most
important information on it (but do not go too far with it).
Tip №17
You don't really need more than 5 screenshots to display the main benefits of your
application.
Tip №18
You can add a description of what the user sees on the screenshot right on the
picture itself.
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USER REVIEWS
Loki design, reviews (both positive and negative) do not directly affect app's rankings.
But, nevertheless, they are essential for:
Communication between users and developers;
Influencing behavioral factors. On an emotional level, user reviews stimulate trust and thus,
affect a number of downloads/purchases positively.
Tip №19
Encourage users to give feedback, use push notifications, give out bonuses for leaving a
review.
Tip №20
If you can comment on the reviews, try to maintain communication with the users. Thank for
the positive feedback and react properly to negative ones.
Tip №21
Never ever remove negative reviews. Thus, you show disrespect to the users. Communicate
with the author, try to find out what the problem is.
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DIGITAL BEE MARKET YOUR BUSINESS GLOBALLY
APPLICATION
PERFORMANCE
Now we come to the parameters that influence the application's organic ranking the most.
These are a number of downloads and user ratings.
Tip №22
Remind users to rate your application, but don't do it too often or be intrusive. Ones that
want to rate your app – they will do it.
Tip №23
This tip didn't go too far from the previous one. Motivate users to give you a positive rating.
You may give out some small bonuses for that. This is the case when you will get much more
than you give.
DOWNLOADS
A number of downloads is the most honest index. This is the first thing that users
who are going to download the application look at. That's why it has the biggest
weight in the applications ranking.
Remember: GooglePlay shows the number of downloads for the whole period while AppStore – just for the last week.
RATING
Even if your application was downloaded many times, it's unlikely to make it to
the top if it doesn't have a good rating. So, it is also important to monitor this
indicator.
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DIGITAL BEE MARKET YOUR BUSINESS GLOBALLY
CONCLUSION
Let's sum it up. You've got 23 practical tips that give you a clear idea of what the "app's
internal optimization" is. Remember: without internal optimization the effect of the external
promotion will be much lower. You might want to think about starting optimization at the
stage of custom mobile application development.
As you can see, boosting mobile applications is very much like promoting websites, but,
nevertheless, you should consider ranking specifics and stores differences.
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