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BREAKING
TRADITION
WITH
WHAT CAN YOU EXPECT FROM
A LOYALTY PROGRAM?
MORE
LOYALTY
PROGRAM
WHAT IS A
FOR
“Expressingappreciation to ourcustomers”
“Facilitating business
communication withcustomers”
“Capturing the insight to findout customer behaviour andtheir preference”
“Enhancing the
value-proposition of
the products or
services”
“Rewarding the
regular customers”
“Maintaining the good
relationship with
customers”
“For advertising and
cross-business
promotions”
LOYALTY
PROGRAM
AT THE END OF
AS YOU CAN FROM
THE DAY, IT’S ABOUT
CUSTOMERS
CREATING
AS MUCH
“
“
M NEY!
GIVE
IN OTHER WORDS...
ME MORE OF YOUR
M NEY!
GIVE
IN OTHER WORDS...
ME MORE OF YOUR
BREAK WITH TRADITION
IT’S TIME TO
AND EXPECT
MORE
HOW DO I KEEP MY CUSTOMERS?
GET MORE
BARRIER
LOYALTYCAN DRIVE CUSTOMERS
LOYALTYCAN DRIVE CUSTOMERS
CREATEMORE CUSTOMERS
TO
WORD-OF-MOUTH
RECOMMENDATION, ONE OF THE MOST
POWERFUL AND EFFECTIVE
MARKETING TOOLS
A GOOD LOYALTY PROGRAM CAN FUEL
POSITIVE
HOW DO I MAKE THE CUSTOMERS
SPEND MONEY WITH ME?
MORE
BARRIER
A GOOD LOYALTY PROGRAM SHOULD
INCREASE CUSTOMER SPENDING
LOYALTY
AS THERE IS A CORRELATION BETWEEN
AND
REVENUE
LOYALYOUR CUSTOMERS ARE
THE MORE
PURCHA$E
YOUR PRODUCTS
THE MORETHEY ARE WILLING TO
BOOSTS
IN OTHER WORDS,
AN EFFECTIVE LOYALTY PRGRAM
HOW DO I MAKE
THE CUSTOMERS STAY?
LONGER
BARRIER
A
GOOD
LOYALTY PROGRAM
TRIES TO MAKE THE CUSTOMERS
STAY
A
GOOD
LOYALTY PROGRAM
CAN MAKE THEM
STAY
GREAT
LONGER
IN OTHER WORDS, A
GREAT
HAS A DIFFERENT STRATEGIC APPROACH
TO MANAGING THE CUSTOMERS ACROSS THEIR
LIFECYCLE,RESULTING IN DECREASING OR
MINIMISING
LOYALTY PROGRAM
“Every company’s greatest assets are its
customers, because without customers
there is no company.”
- Michael LeBoeuf
Want to see more details in motion?
Get social with us at:
Watch the full video of
3 indicators of the successful
loyalty program
by Regan Yan here
www.digitalalchemy.asia

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