For May 12

2. Old Obsessions
Crowdfunding
Networked Journalism
Structured Content
• Bots
• Platform Intelligence
• Video (future of Broadcast)
• Engagement +’s and -’s
• Journalism as a Service

3. There are 653,324 ideas
• We can experiment with networked
reporting, new editorial structures,
storytelling tools, data base journalism
and more.

4. Why Experiment?
•Rule of the Internet: Cheaper/
Easier to try than to debate
about trying.
•Stems from “Agile and Iterative”
Fail early, fail often - try again.

5. Two Radical Concepts

8. Second Concept
It’s still journalism
even if we don’t
recognize it.

9. Technology Companies
Media companies
The future of
media consumption
We might not
recognize this space
EVOLUTION

10. “A Horseless Carriage”

11. “A Horseless Carriage”

12. Mistake
•1890 horse breeders
thought they were in
the horse business.

13. Anyone in this space
is in the information business

14. Geography of the Web
The information business is booming!

15. A changing geography

16. You are part of this geography

17. What Does This
Process Look Like?

18. Remember: Agile and Iterative.
But don’t be dogmatic.
Pick the process that’s right for you and the job.

19. There’s good, fast and cheap.
You get to pick two!
x Good Fast Cheap
Good x Good and Fast
Good and
Cheap
Fast Fast and Good x Fast and Cheap
Cheap
Cheap and
Good
Cheap and Fast x

20. What is an MVP: Minimal Viable Product
Think: Google Cardboard

21. Writing short is really hard.
Constraints are good.

23. “Simple is better - we are
designing for readers not other
journalism experts.”

24. EAT YOUR DOG FOOD!!

25. Features that used to delight eventually become expectations

26. Innovation Bubbles
Your Org.
Moonshot

27. What’s Happening Now

28. The Media Moments That Aren’t

29. Platform Intelligence

30. TV for the Internet Moments
Example: “click here” doesn’t mean anything anymore.

31. This is the “captains log”
“The stand-up has little journalistic value. It wastes time. It wastes precious reportoria
resource. It turns the world into a mere backdrop for entertainment. It’s a fake.”

32. s
Facebook is bringing back the silent newsreel
ht Josh Kalven

33. On YouTube - the Click/Sound still Rule

34. The best mobile experiences are native
How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE
ANYTHING?

37. Content will appear with platform context
What are the debates and packages: 360 vs 180, for example

38. Best Commute Ever?!?!

39. Fundamental Shift

40. Generations Lost in the Desert

41. Banjo
Crowdtangle
Newswhip
https://join.me/fritz1234

42. There is no right/wrong answer. It’s YOUR answer.
Personal theory: Everything here is a pendulum swing.
Think SEO to SMO headlines

43. The speed and pace of stories.
Real Time
Context
Stories (Short Docs)
……and other trends in video storytelling on FB

44. Learn the vocabulary

45. New Editorial via visual Cues.

46. The Debate I know You’re
Having in Your Mind

47. “Build a community for those who see your content not as
a passing interest, but as a core component of who they
are and how they define themselves.”
People don’t define themselves they way they used to.

48. The Pull of Speed. The Push of Eventual Sameness
You can get fast access to a TON of readers via platforms.

49. Eventual Sameness

50. You can stand out by going “out of sync”
The upside: Anyone you convert is more valuable. They are
YOUR costumer. The downside, you won’t look as sleek.

51. Generations Lost in the Desert

52. Pigeon