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David Cohn
David Cohn

First draft of a presentation for thursday.

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Social Networking for Action and Fundraising David Cohn Social Media and Nonprofits: Two-Day Intensive Workshop
Fun Stats • Gift economy in the U.S. in 2006 was? • How much of that was from small individual donors? • The most I’ve seen raised on Twitter in 90 minutes? (hint: Beth Kanter)
How to Engage? • You Are NOT the most important thing in the world.
How to Engage? • Be Relevant and helpful • What is in it for them? • What else are people sharing? • Marketing is conversation.
How to Engage • Go where the people are....
How to Engage? • Community Organizing Trumps Technology Any Day of the Week Listen, Learn, Adapt
How to Engage? • Community Organizing Trumps Technology Any Day of the Week Listen, Learn, Adapt That said.... here are some technical tips and tools.
Twitter • Increases serendipity. • Go beyond just Twitter.com: Try - Search.twitter.com, Mr Tweet, Twhirl, SocialToo, or any of the thousands of Twitter based tools.
Collecting Money? • Facebook Causes (nonprofits only) • ThePoint.com • Fundable • Pledgebank • Chip-In • Spot.Us (cheap plug for my project) • PLENTY OF OTHERS! Find one that is right for you.
Collecting Money Yourself • Is possible but requires some overhead. • Either: PayPal or Google Checkout Integration (cheaper and just as good by most accounts). • Or a Payment Gateway merchant account and SSL certificate.
What is Possible? • Twestival
Web 2.0 Donors • 1. Need more interaction than your brochure. • 2. Live public lives - can be thanked publicly.

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Nonprofit

  • 1. Social Networking for Action and Fundraising David Cohn Social Media and Nonprofits: Two-Day Intensive Workshop
  • 2. Fun Stats • Gift economy in the U.S. in 2006 was? • How much of that was from small individual donors? • The most I’ve seen raised on Twitter in 90 minutes? (hint: Beth Kanter)
  • 3. How to Engage? • You Are NOT the most important thing in the world.
  • 4. How to Engage? • Be Relevant and helpful • What is in it for them? • What else are people sharing? • Marketing is conversation.
  • 5. How to Engage • Go where the people are....
  • 6. How to Engage? • Community Organizing Trumps Technology Any Day of the Week Listen, Learn, Adapt
  • 7. How to Engage? • Community Organizing Trumps Technology Any Day of the Week Listen, Learn, Adapt That said.... here are some technical tips and tools.
  • 8. Twitter • Increases serendipity. • Go beyond just Twitter.com: Try - Search.twitter.com, Mr Tweet, Twhirl, SocialToo, or any of the thousands of Twitter based tools.
  • 9. Collecting Money? • Facebook Causes (nonprofits only) • ThePoint.com • Fundable • Pledgebank • Chip-In • Spot.Us (cheap plug for my project) • PLENTY OF OTHERS! Find one that is right for you.
  • 10. Collecting Money Yourself • Is possible but requires some overhead. • Either: PayPal or Google Checkout Integration (cheaper and just as good by most accounts). • Or a Payment Gateway merchant account and SSL certificate.
  • 11. What is Possible? • Twestival
  • 12. Web 2.0 Donors • 1. Need more interaction than your brochure. • 2. Live public lives - can be thanked publicly.