Innovation (DRAFT!!)

3. There are 653,324 ideas
• We can experiment with networked
reporting, new editorial structures,
storytelling tools, data base journalism
and more.

4. Why Experiment?
•Rule of the Internet: Cheaper/
Easier to try than to debate
about trying.
•Stems from “Agile and Iterative”
Fail early, fail often - try again.

5. Two Radical Concepts

8. Hope is not a strategy

9. Second Concept
It’s still journalism
even if we don’t
recognize it.

10. Technology Companies
Media companies
The future of
media consumption
We might not
recognize this space
EVOLUTION

11. “A Horseless Carriage”

12. Local Wiki
• http://vimeo.com/12555175

13. Mistake
•1890 horse breeders
thought they were in
the horse business.

14. Mistake
• Broadcasters think their in the broadcast
business
• Newspaper reporters think they are in the
newspaper business
• Radio reporters think they are in the radio
business

15. Anyone in this space
is in the information business

16. Geography of the Web
The information business is booming!

17. A changing geography

18. You are part of this geography

19. So your organization
wants to do something
crazy!!!!!!!!!!!!

20. Get as much space as possible

21. What kind of innovation do you want to do?
Fixing “their” problems or finding new ones……

22. Who is making calls.
What’s the level of tolerance for failure.

23. It’s okay to fail.
• Fail early and fail often.
• The faster you fail - the faster you’ll learn.
It’s not a problem until it’s a problem.....

25. Collaboration
• Content is King and is the most important.
• Collaboration is Queen and is the most powerful

26. Foundation for Collaboration
• Trust:Work with folks you can trust
• Never forced: In interest of all parties
• “Buy in” with decision makers
• Key liaison: Somebody from all parties
tasked to project
• Commitment of time/resources or money.
Doesn’t need to be all three
• The story/project: Must be at the heart of
everything.

27. The $10 version of Spot.Us
wiki.spot.us

28. What does it look like?

29. “Simple is better - we are
designing for readers not other
mobile experts.”

30. EAT YOUR DOG FOOD!!

31. Every page in your CMS
should preview mobile

32. Here Comes Everybody
• Figuring out success on the web is like
predicting the weather. It’s not an exact
science - but we are getting better all the
time.
• Journalism will only succeed on the
shoulders of its failures. (May a thousand
flowers bloom).
• The law of numbers says we will figure this
out.

33. • Story time....... How does a four-year-old
interact with the world?