1. Mobile outlook
November, 2011
Joakim Nelson
Head of Industry Collaboration & Asset Management
Technology, Sony Ericsson
CONFIDENTIAL 1

2. Ten years of Sony Ericsson
From Feature phones to Smartphones

3. Mobile history – Changing focus
”4G” LTE and HSPA+ needed
2G Digital
Voice/Text
1G Analog -90ties
Cellular
“4G”, OS, -80ties
Apps 3G , Data,Tech iMode
&Services End of -90ties
integration
Today! 2001->
LTE
US is the leading smartphone market

4. Qualify and Differentiate
HSPA+

5. XPERIA™ PLAY – An Ever-growing Ecosystem
PlayStation™ Certified broadened within Xperia portfolio

6. The Smartphone will be in the centre…
More capable than most devices….
PS3
Android OS
+ Billions of connected devices

7. Rapid changes
PAST NOW FUTURE
Mobile Telephony Mobile Internet Mobile Society
Unite, consumer
want Universal
2.5G 3G LTE/WiFi
Cloud will
access
Stick and Clam Tablets/Touch Interact with anything
Talk & Text Internet on the go Internet of things
Operators Internet players Cross industry
Local content Streaming content Contextual content
Camera, MP3 player Internet devices Wallet, IDs, Keys, tickets

8. An exponential development
Illustrative
Cloud and WEB
Processing enablers
Power
Memory /
Higher Storage
Bitrates &
Lower Latency
Open OS and
Miniaturization External
of Components Innovation

9. Moving to one standard?
…with 1000 times the capability…
1st Generation 2nd Generation 3rd Generation 4th Generation
NMT PCS Finally one
standard!
HSPA
AMPS GSM 3G HSPA+ LTE
TACS TD- TD-LTE
CDMA CDMA2000
ETACS SCDMA
DECT PDH WiMAX
# of Frequency bands
40 ..but extreme
30
increase in
20
frequency bands
10

10. Summary
• The mobile world is changing quicker than other industries
• Mobile devices will have leading capabilities
• Sony Ericsson has an unique position
Thank You!