Ms. Sirabidze discussed how media and social networks influence public opinion in Georgia, as well as how the government currently uses digital media. She will also propose strategies for how the Georgian government can reach their audience more effectively, while being accountable and transparent.
4. Natia Sirabidze
PhD student (BSU)
MA in Mass Communication (UCF);
MA in Media Management (GIPA)
• 8 years of being a journalist/media manager
• 10 years of teaching/training/couching
• 11 years of working in PR and Marketing
• 9 years -management position in the government
• Author of a book and scholar articles
• Member of European Cultural Parliament
• Member of European Journalists Association
• Member of EPAG Board
6. Media Landscape in Georgia
• 98 TV channels
• 90 Radios
• 317 newspapers
• Thousands of Online media including news
agencies, blogs, websites.
50% - internet penetration
28% of Georgians rely on one
source of information, the rest
use multiple
8. Ajara Government
Public Relations Policy Document
• Aimed at creating PR standards, procedures,
institutional habit to be proactive, transparent and
accountable;
• Using effective tools for public outreach, initiating
two-way communication and involvement in
decision making process;
• Using modern technologies for receiving
complaints/information and providing feedback;
• Maintaining effective internal communication;
• Enhancing Crisis Management tools/technologies.
9. Ajara Government
Public Relations Activities
• Unified Public Outreach Campaign
• Unified digital calendar for activities of gov
bodies
• Balancing news agenda using digital
platforms and discussions
• Created Media groups
• Effective Online Feedback tools
• Proactive publishing of documents online
10. Government’s Unified
Web Portal
• Functions
• History
• Structure
• News
• Services
• Projects/Programs
• Legislature
• Quarter/Annual
reports
• Biographies
• Contact information
• Strategic documents
• Useful Links
• Tenders/contests
• Job openings
• Budget
• FAQ
• RSS
• Gallery of photos
and videos
• Feedback windows
• Live chat
11. After a year
•Raised positive coverage from 3%
to 27 %
•Diminished negative coverage
from 14% to 2.5%
•Enlarged neutral coverage
12. Agenda Setting today
• 50% internet penetration
• Around 55% of media content is created
according the press-releases
• Online Media is highly commercialized,
though cheap
• Georgian politicians
are highly visible online
13. Ajara Government Survey results
• 70 % of the Ajara Gov bodies subscribe to
online media
• 80% boost posts on FB
• 100% monitor and
react to social
media posts
14. Ajara Gov usage of Digital platforms:
• Web page – 88%
• Facebook – 100%
• Youtube – 47%
• Twitter – 5%
• blogs – 5%
• Actively use infographics/short stories and
pictures from the events
15. FEEDBACK
• Moved from Public Hall meetings to
Web page
Facebook
Telephone
Mail
Reason: citizens and gov do not
consider official letters unless they
are hard copy and signed.
16. Utmost openness
Facebook Lives by press
officers
Facebook lives arranged
by opposition party
members even from
closed meetings
Public regrets via
Facebook
18. WeChat in the name of stability
• Banned social media western created
• Over 950 mill users of WeChat
• access to internet via WeChat
• Active use of wechat for propaganda, publicity and one
direction communications
• Collecting deleted messages, controlling profile editing,
filtering messages
• Creating WeChat identity card
• WeChat pay
• Protecting from overnight revolutions
19. Who sets agenda?
Bernand Cohen (1963): “The press may not be
successful much of the time in telling people what
to think, but it is stunningly successful in telling its
readers what to think about.”
I would say: Nowadays Digital Media is becoming
more and more influential and tells people not only
what to think and what to think about, but also
HOW to think about.
20. THANK YOU FOR YOUR
ATTENTION!
NSIRABIDZE@GMAIL.COM
+995591010104
Hinweis der Redaktion
Even though I am going to talk about Georgian Digital Media, the picture is taken in China..
Everyone’s surfing internet
My daughter started her own blog when she was 14
Writing fan fiction for twitter
Worked for the government for 10 years..
Before rallyes – now FB tsunami…
To have more credentials
Tool to raise public descussion..
Government pays attention to FB posts, more then to the strikes..
This is what happens in democratic country, but even in China, The government of the communist party reaches out to people not only by censored traditional media, but also vida digital media – wechat..
FB, Youtube, Twitter and the rest western social media is banned, although wechat is a copy of youtube and Russians Odnoklasniki. We all know that all of them are filtered and “controled”, but
When I asked… some western thinking Chinese told me they have VPN
Others told me that there is no need – since we have wechat.
By all means Chinese gov maked influence
Even in China/