Weitere Ă€hnliche Inhalte Ăhnlich wie Eacd portugal regional debate april 2013 (20) KĂŒrzlich hochgeladen (20) Eacd portugal regional debate april 20131. THE EACD REGIONAL DEBATES 2013
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA
I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Balancing Shareholders and Stakeholders Interests:
Enhancing trustworthy sterling reputations
16 APRIL 2013 âą 16.30 âą E XPERIMENTADE SIGN LISBON
LuĂs Garcez
SCHEDULE SĂ©rgio Silvestre
Marketing and Communica- Vice-President New
tions General Director Markets, Marketing &
Somague Alliances, WeDo Tech-
nologies
Graduated in Social Communications (ISC-
SP â Universidade TĂ©cnica de Lisboa). Since 16.30â 16.50 Welcome reception
2000 is Marketing and Communications Active âevangelistâ of the Business Assur-
General Director at Somague (Sacyr Group). ance concept in Telecoms, Large
Previously worked in advertising as Partner 16.50â17.00 Presentation of the European Asso- Retailers, Energy Retailers and Banking/In-
surance companies, SĂ©rgio also has very
and Client Service Director at Euro RSCG
(Havas). Also worked at JWT and Lintas and
ciation of Communication Directors active roles in WeDo Technologiesâ Strate-
was Visiting Associate Professor at Nova (EACD) gy and Innovation Management processes.
He re-joined WeDo Technologies in 2009
School of Business and Economics in Lis-
bon, Portugal.
Rui Martins after being part of the founding team in
2001 and 2002. He was previously the Mar-
keting Deputy Director for Corporate Bank-
âBuilding relationshipsâ
With more than 60 years Somague is a
17.00â17.20 âMeeting expectations of stakeholders ing at Banco BPI. With more than 16 yearsâ
experience, his competence areas are Stra-
construction company in economic turbulent timesâ tegic Planning, Business-to-Business Mar-
present in several countries, from Spain
to Angola, from Togo to Brazil
SĂłnia Baldeira, Martifer SGPS keting, Change Management and Starting/
Restarting a business or department. SĂ©r-
or from PanamĂĄ to Cape Verde. Differ-
gio Silvestre has a degree in Management
ent stakeholders, different
realities but always the same goal: to 17.20â17.40 âWeDo Technologies internationalisati- from Catholic University of Portugal.
build sustainable relationships. on processâ
SĂ©rgio Silvestre, WeDo Technologies Nadim Habib
CEO
Executive Education at NOVA
17.40â17.50 Coffee Break School of Business &
Economics
SĂłnia Baldeira
Head of Investor Relations and 17.50â18.20 âBuilding relationshipsâ Nadim Habib is currently CEO of Executive
Education at NOVA School of Business &
Corporate Communication
Martifer SGPS Luis Garcez, Somague Economics, coordinator of its activities in
Angola, Mozambique and Brazil
SĂłnia Baldeira is Head of Investor Relations and a member of the Executive Committee
and Corporate Communication at 18.20â19.00 âNOVA SBE - Building Reputation as a of the school. He is also a member
Martifer SGPS (MAR PL), since 2009. She of the Executive Education Board at the Eu-
has 10 years of experience in Investment leading Business Schoolâ ropean Foundation for Management
Banking, i.e., in equity research and capital Nadim Habib, NOVA School of Business & Development. He teaches in the area of
markets, at two leading Banks: Caixa BI Stakeholder Relations/ Management,
and EspĂrito Santo Investment. Started her Economics Business Strategy and Entrepreneurship,
career back in 1999, when was economic and has signiïŹcant experience in
and ïŹnancial reporter at Reuters. SĂłnia has Business Communications and Stakeholder
a Graduation in Economics from University 19.00 - 19.20 Q&A Session / Discussion Management.
of Ăvora, her hometown, and anMSc â Fi-
nance from CatĂłlica University in Lisbon.
Moderated by Rui Martins
âBuilding relationshipsâ
âMeeting expectations of Stakeholders
in economic turbulent timesâ
19.20â20.00 Get-Together The Bologna Agreement in Europe meant
a revolution in the higher education sector,
SĂłnia will give her point of view on as it in effect created a pan Eur pean mar-
how is dealing with stakeholdersâ ket for higher education, with institutions
expectations in crisis times, currently across Europe competing to attract the
with a different most talented, and very mobile students.
perception of risks, higher levels of vol-
IN PARTNERSHIP WITH/VENUE NOVA School of Business & Economics
atility in the markets and huge changes understood that the Bologna Agreement
in the basics and assumptions of busi- could be an opportunity. By making clear
ness. How is the current convergence strategic choices, and aligning stakehold-
of interests between the shareholders ers and communications with the strategy,
and stakeholders. The challenges of NOVA has become the leading business
being a Portuguese based company school in Portugal, and one of the Top
working globally. And the schools in Europe. In the presentation,
new complexities in communication
practices -Restoring conïŹdence in the
Rua Nova da Trindade, 20 - 1st Floor Nadim Habib will provide an overview of
the choices made, the challenges faced
Portugal and in the Portuguese Compa- (next to Cervejaria da Trindade) and the communications and stakeholder
nies. Martiferâs case and practices. 1200 - 303 Lisbon activities that enabled the school to be-
come a European player.
ABOUT THE REGIONAL DEBATES
EACD Regional Debates bring together public relations and communications professionals from different European regions for informative discussions and great networking opportuni-
ties. By organising debates and presentations on contemporary communications issues to members across Europe, the EACD shares the accumulated knowledge of its members
across the continent, strengthening its network in the process. Hosted by EACD members, these events take a variety of forms and normally feature best case presentations, work-
shops, panel and round table discussions. At the end of each event there is always time set aside for attendees to relax wih refreshments and network with peers.
www.eacd-online.eu
2. THE EACD REGIONAL DEBATES 2012
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA
I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Balancing Shareholders and Stakeholders Interest:
Enhancing trustworthy sterling reputations
16 APRIL 2013 âą 16.30 âą E XPERIMENTADE SIGN LISBON
REGIS TRAT ION OR
Fa x +32 ( 0 )2 219 22 92
REGISTER OLINE
HERE
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