PREVENTION Dianova International Network joined the efforts of UNODC and WHO Listen First campaign, implementing in 2017 its customized version in 14 countries of Europe, Africa, Asia and Americas, reaching out more than 1,3 million people.
1. International cooperation, Prevention and Alignment
with Sustainable Development Goals
26th of June celebration of the International Day Against Drug Abuse
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Listen First â World Drug Campaign 2017 #togetherfarther
Education & Health promotion
International Campaigns
4. International Cooperation - 14 countries
participated - #togetherfarther
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#togetherfartherListen First â World Drug Campaign 2017
5. The goal of the campaign was to raise awareness about listening to
children and young people as the first step to help them grow up healthy
and safe.
GOAL
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Listen First â World Drug Campaign 2017
TARGET
This effort is aimed at parents, teachers, policy makers, health and
prevention workers, highlighting how to recognize and prevent, high-risk
behaviors and substance abuse.
6. Central message of the campaign: "Listen to children and young
people with empathy and care can help prevent risk behaviors/drug use"
Each country selected one or more target audiences: decision
makers, parents, teachers and health workers.
Once the target has been selected, each country had to search and
select for an image / photo and write a text / story / situation adapting
the message to the target selected to be used in their country to spread
the campaign.
STRATEGY & CREATIVE CONCEPT
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Listen First â World Drug Campaign 2017
Through an image accompanied by messages, the target is invited to
follow a series of recommendations on prevention, as well as to share
messages with third parties through their channels, facilitating their
access to the graphic material and related content.
9. #togetherfarther
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Goal 3 calls on countries
to adopt measures to
strengthen drug abuse
prevention and
treatment, put an end to
AIDS and combat
hepatitis.
Listen First â World Drug Campaign 2017
10. #togetherfarther
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Goal 4 asks to ensure and
promote sustainable
development through
education for sustainable
development and sustainable
lifestyles, human rights and
gender equality
Listen First â World Drug Campaign 2017
11. #togetherfarther
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Goal 10 aims to
reducing stigma and
promoting the social
inclusion of addicts.
Listen First â World Drug Campaign 2017
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Goal 16 aims to help build
peaceful, just and inclusive
societies and institutions
that can address the
problems of illicit drugs,
crime, corruption and
terrorism.
Listen First â World Drug Campaign 2017
20. United in Commitment to People
September 2017 #togetherfarther
The Dianova Network
DIANOVA
.NGO
21. The Dianova Network #TogetherFarther
The Dianova Network (Data: August 2017)
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22. Our Key Principles
Mission
Developing initiatives and
programmes with the objective
of promoting personal self-
reliance and social progress
Vision
Dianovaâs purpose is based on
the conviction that, with
appropriate support, each
person will be able to find within
him/herself the resources
necessary to achieve success
in his/her personal
development and social
integration
Values
Our ethical framework and
common core values are
grounded in commitment,
solidarity, tolerance and
internationality
The Dianova Network #TogetherFarther
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23. The Activities of
Dianova (Data: 2016)
29%
21%
50%
Education & training
Addiction treatment & prevention
Social, humanitarian and community
services
staff members (W: 53%,M: 47%)people served22.349 587
The Dianova Network #TogetherFarther
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