1. Pure Felt - the ART of Empowerment
Economic empowerment of
unemployed low-priviliged youth and women
through (CSR) felt art installations
www.pure-felt.com
2. Our mission
Economic empowerment of
unemployed youth & women
in high-unemployment & low-
privileged areas
Felting & soft skills training
Job creation
Provide work experience
We achieve this through
The creation of large
extraordinary felt art
installation commissions
The creation of felted design
room dividers by our
participants`
microbusinesses
Beautiful things that matter, matter more.
3. The The impact of our felt art installations &
felt interior design products
Create jobs –
also in remote
areas
Generate
sustainable
income -
savings
Increased
employability
chances
Teach
soft&hard
skills, work
experience
Women
employment
Healthier &
happier
families
Green impact
art community
4. through felt art installation commissions
How far did we get to date
in reaching our mission?
past commissions active commissions
Output info January 2016:
• 17 felters trained & employed on past commissions
• 8 felters found a job
• 30 felters being trained on current commissions
• 40 members in Pure Felt Guild
• 5 people re-employed on new commissions
• 3 felt microbusiness owners being mentored
Various projects in
Jordan
South Africa
Peru
pipeline
5. The focus countries
Our felt empowerment communities
SOUTH
AFRICA
5.2 mln
unemployed
youth
incl. 1.6 mln
black female
youth
7 mln
unemployed
black women
30 mln living
in poverty
JORDAN
820,000
unemployed
female youth
440,000
unemployed
women
84% woman
non-
employment
participation
2.4 mln living
in poverty
min. 800,000
refugees
Unemployed youth,
women & refugees
South
Africa
Jordan (Peru)
Others
e.g.:
• Blind breast
cancer
examiners
• UM refugees
in Europe
Africa M. East S. America
`Art changes people and people change the world`
7. The PURE FELTconcept: the ART ofEmpowerment
corporates,
family offices
& other
organisations
foundations &
NGOs
Felt art commissions (training,
employment, co-creation)
felt microbusiness support
& mentoring (room dividers)
Pure Felt Guild: re-employment
& ongoing training modules
Unemployed youth & women
employment & empowerment
through felt art & felt microbusiness support
1 2 3
s e l f - s u s t a i n a b i l i t y – d i g n i t y - f u t u r e
8. CSR felt installation The world is hand-made Sustainable wools
Felt surface detail Microbusiness Microbusiness
Why felt?
A simple manual skill provides spectacular possibilities
in art installations, office interiors
& microbusiness opportunities
11. Positive influence of felt art on human psyche
• Focal point in large open space
• Injects colour & life in the space
– felt embraces a room
• Adds a soft edge to strong lines
in a space
• Adds energy & life through
implied movement / 3-
dimensionality
• Vibrant medium, filled with
endless energy
• Rawness of wool brings visual,
tactile, emotional experience
• Wall radiating warmth,
resonating with people
• Universal bond of discovery
Pure Felt felt wall tapestries & architectural installations
12. How do we work (1)?
A joint effort of partners who want to
improve lives and incubate change
…. & love art
Unem-
ployed
youth &
women
Felt
microbu-
sinesses
Local
founda-
tions
Investors
& donators
Wool
suppliers -
farmers
Art
commis-
sioning
organisa-
tions
Buyers of
felt interior
products
The Pure Felt guild
Youth a/o women
empowerment
CSR
13. How do we work (2)?
Various parallel felt commission creation circles
at the same location a/o in different countries
1. Employment during art commission training & creation +
2. Re-employment on subsequent art commissions +
3. Creation of Pure Felt room dividers by microbusinesses
Micro
busi-
ness
Guild &
re-
employ-
ment
=
Sustainable income for an increasing nr of people
x
x
x
x
x
x
x
x
Train the
trainer
etc.
Find job elsewhere
(improved employability)
Training &
mentoring
+
Production
room
dividers
14. Pure Felt – the vision
2018: 3-4 Felt Empowerment Communities
December 2016:
1 hub in place
(incl. studio & «gallery»)
2 extra commissions
2 corporate partners
2 additional partner
foundations
2 room dividers
(dummies & patterns)
webshop
December 2017
2 hubs in place
5 extra
commissions
5 additional felt
interior products
December 2018
3-4 hubs in place
10 new
commissions/yr
Min. 500 people
self-sustainable
through felt
commissions &
room divider
production by
microbusinesses
creating felt art installations & room dividers
for corporations from all over the world
15. Dianne Schepers
(founder, board member
& artistic director)
Luz Maria Molinari
(art projects Peru)
Rucera Seethal
(skill development &
coordinator South Africa)
Mette Skjold Røtboll
(board member)
Marion Russek
(board member)
The team
Multidisciplinary team members
with broad expertise & vast network
16. Whom this is all about:
Their smiling faces & improved lives
>
> Etc. etc. …
17. Financing model
Unem-
ployed
youth &
women
Felt
microbu-
sinesses
Local
founda-
tions
Investors
& donators
Wool
suppliers -
farmers
Art
commis-
sioning
organisa-
tions
Buyers of
felt interior
products
= sweat contribution
= money out
= funds in
a/o
= training & mentoring
The Pure Felt guild
Expansion of the Pure
Felt concept
Develop & sell felt
interior design
products
made by
microbusinesses
18. through felt art installation commissions
Our oxygen:
New/ongoing (CSR) felt art installations-
commissions
Partnerships with corporates-multinationals
& local foundations who support or share
our mission
Get grants to develop microbusiness products
(a.o. room dividers), mentoring & Guild
development, expand the Pure Felt concept
