transform your busines with superior cloud economics

Welcome to the Waitless World
IBM Power Systems
Transform your business with
superior cloud economics

© 2015 IBM Corporation
47%
Increase in M-commerce sales
2014 Q2 year-over-year.2
92%
Growth in cloud deployment
since 2012.6
10 billion
Mobile connected
devices in use.1
2.5 quintillion
Bytes of data created
every day.3
450 billion
Daily internet
transactions by 2020.4
80% of data
is unstructured and
it is growing at
50-60%per year.5
There’s big time pressure to handle Big Data
2

The Opportunities from Big Data are Infinite
Source(s): Fiserv (Case Study), NC State Univ (Video), Coca Cola (eBook, Video, Case Study), STO (Case Study),
Dillards (Video), BCBS of Tenn (eBook), BCBS of Tenn (eBook), Fossil (based on customer internal benchmarks)
3
1000X
faster insights
75%
productivity
improvement
10X
storage
space savings
3.5X
less
infrastructure
68%
less attrition
among high-value
customers
50%
increase sales
order capacity
140X
faster queries

Enterprise innovation will be realized through the integration
of new era technologies with core systems

Internet television station implements hybrid cloud
social media analytics to improve audience loyalty
“While traditional TV ratings research will continue to be
important, it must be augmented by social media intelligence.”
-- KC Leung, Senior Manager, Marketing Research and Information Department,
Higher TV ratings drive
increased ad revenue & margins
Television broadcast company pairs three decades
of traditional ratings data onsite with social data
offsite to improve audience loyalty
5

Companies with leading IT infrastructure
3X more likely to outperform in revenue growth,
2.4Xin net profit margin1
90%
Organizations with
IT infrastructure
unprepared for
cloud, analytics,
mobile and social.1
70%
Organizations
that recognize
IT infrastructure
is crucial to
success. 1
60%
Organizations
planning to
increase IT
spend in next
12-18 months.1
IT organizations that are ready for the
Waitless World will benefit most from it.
6

Data
is the new
competitive
advantage
In today’s Waitless World, IT leaders must enable new services
and master hybrid cloud for digital business transformation
How will you stay ahead?
Cloud
is the new
approach to agility
Open collaboration
is the new path
to innovation

Fundamental forces are accelerating change in our industry
x86 processor technology alone can no
longer provide the price performance gains
necessary to sustain Moore’s Law
Scale-out & Hyperscale
Data Centers
Hybrid Cloud
Open Solutions
IT consumption models
are expanding to:
A better processor and
full system stack open
innovation required
Price/Performance
Moore’s Law
Processor
Technology
2000 2020
Firmware / OS
Accelerators
Software
Storage
Network

You need an IT infrastructure that is built with
open innovation to accelerate big data insights
NoSQL Databases MapReduceRelational Databases
3X less
storage infrastructure
IBM Data Engine
for Analytics
• POWER8 S822L servers
• Red Hat Linux
• BigInsights (Hadoop) & Streams
• Platform Computing
• Elastic Storage Server (GPFS)
• Mellanox Ethernet and
InfiniBand Interconnects
IBM Data Engine
for NoSQL
IBM BLU Acceleration
Solution
24X less
server infrastructure
• IBM POWER8 S822L
• CAPI-Attached Nallatech
FPGA Accelerator
• IBM FlashSystem 840
• Ubuntu Linux
• Redis Software
• IBM POWER8 server
• Running AIX or Linux
• PowerVM Enterprise Edition
• DB2 Advanced Workgroup or Advanced
Enterprise Edition
• Optionally InfoSphere DataStage
82X faster
analytics queries
C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8

4X
threads per core vs. x86
(up to 1536 threads per system)
Power Systems with POWER8, are built with open innovation
to accelerate big data insights and hybrid cloud deployment
Flash for extreme
performance
Massive IO
bandwidth
Continuous
data load
Parallel
processing
Large-scale
memory processing
4X
memory bandwidth vs. x861
(up to 16TB of memory)
4X
more cache vs. x862
(up to 800MB cache per socket)
1. Up to 4X depending on specific x86 and POWER8 servers being compared
2. Up to 4.9X more cache depending on specific x86 and POWER8 servers being compared.
Processors
flexible, fast execution of
analytics algorithms
Memory
large, fast workspace to
maximize business insight
Cache
ensure continuous data load for
fast responses

IBM Power Systems with POWER8, designed to take on
the most complex data challenges
 Power Scale-out servers
are affordable, easy-to-deploy and
energy efficient with superior cloud
economics and security.
Scale-out Systems
• 1 or 2 sockets
• Up to 24 cores
• Up to 192 threads
• Up to 2 TB memory
• Running AIX, IBM i, Linux
Enterprise Systems*
• Up to 16 sockets
• Up to 192 cores
• Up to 1536 threads
• Up to 16 TB memory
• Running AIX, IBM i, Linux
 Power Enterprise servers
are designed for data and offer
businesses the ultimate in
resiliency, availability, security,
and performance.

Automotive parts supplier solves the complexities of growth by
migrating SAP applications to an enterprise cloud solution
“The private cloud solution on IBM Power servers implemented by IBM Global Technology Services
without disruptions for our business users provides 49 percent faster response times and has doubled
our compute capacity, preparing LEONI for future growth.”
-- Bernhard Pluhatsch, Vice President Information Technology, LEONI
12
49% faster
response
50% fewer
processors

Food manufacturer maintains optimal stock levels after moving
SAP applications to a scale-out cloud solution
Reducing inventory levels across its warehouses
unlocked significant financial benefits:
–Shrinks stock levels by 10 percent
–Boosts cash flow
–Cuts delivery delays by 20 percent
–avoided 25 percent in capital costs
“In a turbulent global economy, having a strong foundation can make the difference between surviving
and thriving. Our solutions from IBM and SAP are an integral part of the business, and we feel certain
they will contribute to our growth for years to come.”
-- Leonidas Varvasenitis, Financial Director, Melissa Kikizas S.A.
13

 Flexibility, agility and interoperability
with open source virtualization and
cloud management
 Accelerated insights for big data
and compute intensive Cloud
services
Rapid deployment and superior economics with a
pre-built and pre-optimized scale-out cloud
solution
Open source solution for
scale-out clouds
Features
• Flexible 1 or 2 socket scale-out form factor
• Simplified management stack
• Choice of Red Hat, SUSE or Ubuntu Linux
• PowerKVM hypervisor
• Cloud Manager with OpenStack
• Built on POWER8 technology for optimized
performance for databases, analytics, Java, and
web 2.0 services
*Bring your own storage or configure for V5000
IBM Power Systems Solution
Edition for Scale Out Cloud

Speed insights in the cloud with the most secure, converged
infrastructure with open choice – IBM PurePower System
Delivering innovation and choice
across all three OS – AIX, IBM i, Linux
Integrated Infrastructure Manager –
Enhanced RAS with management node
failover via Virtual HMC (vHMC)

Introducing the new line of servers
IBM Power Systems LC Line
Now experience Power Systems in a way you never thought possible:
•Servers the way you want to buy them; online with simple pricing
•Ultra-flexible service and support the way you want to consume it to
match your business requirement
•A choice of broad, open innovations from an array of technology partners
Server solutions to transform to a digital business

Announcing the IBM Power Systems S812LC
optimized for entry and small Hadoop workloads
 1-socket, 2U
 Up to 10 cores (2.9-3.3Ghz)
 1 TB Memory (32 DIMMs)
 115GB/sec memory bandwidth
 14 LFF (HDD/SSD) 84TB storage
 4 PCIe slots, 2 CAPI enabled
 Default 3 year 9x5 warranty, 100% CRU
Improve the agility and reduce the cost of running Spark and Hadoop
workloads
• 16X the memory capacity of Xeon E3 servers, 2X 1P Xeon E5 servers
• Complete the same Spark workloads for <½ the cost of Intel Xeon E5-2690 v3 systems
• 2.3X BETTER performance per dollar spent
• 94% more Spark workloads in the same rack space as Intel Xeon E5-2690 v3 systems
• 1.94X BETTER performance per system (10 core S812LC vs 24 core DL380)

Announcing the Power Systems S822LC for commercial computing
ideal for data in the cloud and flexible capacity for MSPs
 2-socket, 2U
 2x SFF (HDD/SSD), 2 TB storage
 5 PCIe slots, 4 CAPI enabled, IB Add-in
Simplify and optimize your infrastructure
• 2.7x transactions/second/core with PostgreSQL vs Xeon E5-2699 v3-
based servers
• 40% better price/performance with PostgreSQL vs Xeon E5-2699 v3-
based servers
• Ideal economics for on-premises and in cloud applications

 2-socket, 2U
 2 integrated NVIDIA GPUs
 5 PCIe slots, 2 CAPI enabled, IB Add-in
Accelerate your insights and deliver waitless results
Builds on the benefits of the S822LC for commercial computing with:
•Leading accelerators for compute, fabric, and storage from
OpenPOWER Foundation members
•Acceleration built deeply into the system via CAPI enabling close
integration of accelerators with the POWER8 processor
Announcing the Power Systems S822LC for High Performance
Computing – ideal for cluster deployments across a broad range of industries

Deployed on a secure Hybrid Cloud infrastructure
that is open by design
Providing the freedom to choose and
change as your business needs change
•Scale to meet business needs with
price/performance advantages
•Built on open standards to simplified
cloud management
•While protecting critical systems and
data

POWER8 in SoftLayer is built for the Waitless World
that demands a more efficient and reliable hybrid cloud
Superior Cloud Economics with 1.59X more users
per hour at 65% lower cost
per user per hour for LAMP application stack
Open Innovation from OpenPOWER to build
a more secure, efficient and reliable hybrid cloud with
2X faster per core performance
Designed for Data with 1.4X more transactions per
second at 61% lower cost per transaction for MariaDB
workloads
1
1.59

Use IBM Bluemix Cloud Integration services to securely and seamlessly connect
Bluemix applications with Power Systems applications and databases for
superior economics, without adding risk or diminishing security.
Speed up development and
deployment of applications
Rapidly respond to market demands by integrating
customer engagement and business applications
Smart Computing Blog: 5 reasons why Bluemix with Power Systems is right for hybrid cloud
22
POWER8 in
Data Center
POWER8 in
SoftLayer
Bluemix

Companies born in the Cloud gain a
competitive edge from POWER8 in SoftLayer
Helps hotels unlock new revenues with a
new Digital Concierge service that satisfies 90%
of requests within 3 minutes
Improved client experience and gained faster
decision making by developing a racing application
40% faster that includes real-time data collection and
analysis

IBM Watson on POWER8 in SoftLayer
is providing us a New Way to Think
IBM Watson is creating a new partnership
between people and computers that enhances,
scales and accelerates human expertise.
2011
90 Power 750 servers
Single user system
2011
90 Power 750 servers
Single user system
2013
Single Power server
240% faster
1000s of users
2013
Single Power server
240% faster
1000s of users
Today
POWER8 in SoftLayer
40x faster
millions of users
Today
POWER8 in SoftLayer
40x faster
millions of users

Join Power Systems in social media!
Start the conversation with your IBM Representative or Business Partner
 Connect with Power on Linkedin: bit.ly/poweronlinkedin
 Like us on Facebook: bit.ly/poweronfacebook
 Watch us on YouTube: bit.ly/poweronyoutube
 Follow us on Twitter: twitter.com/IBMPowerSystems
Where to learn more…
www.ibm.com/power

Trademarks and notes
IBM Corporation 2015
•IBM, the IBM logo and ibm.com are registered trademarks, and other company, product, or service names may be
trademarks or service marks of International Business Machines Corporation in the United States, other countries, or
both. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at
www.ibm.com/legal/copytrade.shtml
•Other company, product, and service names may be trademarks or service marks of others.
•References in this publication to IBM products or services do not imply that IBM intends to make them available in
all countries in which IBM operates.
•IBM and IBM Credit LLC do not, nor intend to, offer or provide accounting, tax or legal advice to clients. Clients
should consult with their own financial, tax and legal advisors. Any tax or accounting treatment decisions made by or
on behalf of the client are the sole responsibility of the customer.
•IBM Global Financing offerings are provided through IBM Credit LLC in the United States, IBM Canada Ltd. in
Canada, and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates
and availability are based on a client’s credit rating, financing terms, offering type, equipment type and options, and
may vary by country. Some offerings are not available in certain countries. Other restrictions may apply. Rates and
offerings are subject to change, extension or withdrawal without notice.
•Tux penguin image used with permission: Larry Ewing <lewing@isc.tamu.edu
POP03370USEN-04

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