Magora webinar on automation bots

How professionally-created bots can speed up your business

02
OVERVIEW
magora-systems.com
1. Our Story 3-4
2. Host 05
3. Bot overview 06
4. Explanation of Bots 07-16
5. How to make money using bots 17
6. Pros and Cons of Bot integration 19
7. How Magora can help 24
8. Useful links 26

OUR
STORY
With over eight years of experience, Magora boasts a wealth of
expertise, and a diverse portfolio of clients, from startups to
mega-corporations, across the world.
Its successes has gained global recognition, with impressive
reviews and feedback. Such can be featured on popular sites,
like Clutch.co, BusinessOfApps.com, Dribbble.com, where
Magora is ranked among the top developers and designers.
magora-systems.com 03
FOLLOW THE LINKS TO FIND OUT MORE:
Clutch
Magora Feedback

OUR
STORY
magora-systems.com
WHAT MAKES US STAND APART FROM OTHERS IS:
Business: We build web and mobile apps with business objectives in mind.
Quality: We have a formidable and broad team of experienced experts,
specialised in their field, who are the forefront of evolving trends, and are
versed in innovative technologies.
Visualization: We will ensure to align Scutum brand strategy with relevant
design UI/UX guidelines. At Magora we treat UI and UX as a core of the
development as we believe that business success is being driven by the right
approach to user journey and user’s ability to interact with the software
Client-focus: Our approach is based on client service - we follow your vision,
working with you from scratch to create web and app solutions which deliver
value to all interested stakeholders
04

HOST
magora-systems.com 05
James Watkins
Project Consultant
Magora UK

06
Bot Overview - What types of bots exist and how each of them work
magora-systems.com
Iterative development with delivery of regular results
Agile frameworks
Efficient customer
collaboration
Minimum overheads
Bots are also called robots (or "advisers" ) – these are simple computer programs created to
help “US” deal with some of our daily routine operations.
Type of bots
1. CHATBOTS 4. SE BOTS
2. MODERATORS 5. STOCK BOTS
3. GAME BOTS 6. BOTNETS

07magora-systems.com
Big Mamma
Project Consultant UI/UX Designer Project Manager Quality assurance
Solution architect Development Lead Quality assurance
Senior developer Senior developer
QA engineer
QA engineer
1. CHATBOTS
&
THEIR USE
A Chatbot is an automated
system of communication with
users
Most popular type of bots, responsible
for the dialog with the users,
providing the answers to FAQs and
actual data statements
Example: Telegram bot, FB bot,
Corporate bots and Service assistants
Used in e-commerce, social
nets, corporate portals,
service companies, call
centres, healthcare, etc.

Bots in medicine:
Using a chat-bot offers the
patient involvement in the
dialogue instead of a tedious
period of waiting for
reception
The process optimisation
and achievement of the
patient satisfaction at the
same time.
08
1. CHATBOTS
&
THEIR USE
magora-systems.com

Bots in Real Estate:
Quick scanning the database
and sorting the options
based on marked
preferences - facilitating the
buyer’s choice
Results: higher buyers
satisfaction with the right
sampling leads to the sales
increase.
09
1. CHATBOTS
&
THEIR USE
magora-systems.com

Big Mamma
Senior developer Senior developer Senior developer
QA engineer
QA engineer
2. MODERATORS
&
THEIR USE
Moderators: bots, that
perform moderation of online
chats.
Automatic moderation can be
very useful when managing a
public server, especially if you
want to keep the chat’s language
and content spam-free.
Example:
Pancake, Telegram Moderator
Used on forums, blogs,
public platforms,
UGC-sites.

Big Mamma
QA engineer
QA engineer
3. GAME BOTS
&
THEIR USE
Game bot - the AI persona, which
plays instead of the human
Bidding for certain preferences,
betting management in gaming
projects and fast clicking for the main
prize...
Example:
Single player - Chess games
Platform games: Mortal Kombat
A tête-a-tête game with a
bot: increased interest in the
game for a single user,
formation of the user’s
engagement and
competition with the
machine.

Big Mamma
QA engineer
QA engineer
4. SE BOTS
&
THEIR USE
SE spyder collects information
about new links and URLs,
recognising new pages and entire
domains.
The bot–crawler – comes to
the collected URLs to parse the
content. So, new pages appear in
the index of SE (search engines).
Example:
Google bot, Google bot Mobile,
Bingbot
SE bots work on forming
directories containing
routes for the new URLs.

Search bot
technologies working
for e-commerce
Example:
Shopping bots,
Aggromall’s bot,
Google Site Search API
Nothing can compare with
the efficiency of bot
sampling in ecommerce.
13
4. SE BOTS
&
THEIR USE
magora-systems.com

Stock-bots (including
those for cryptocurrency
exchange): these are used
for automated stock trading
Example:
Wall Street Forex Robot, Forex
Flex EA, Gekko and Haasbot
The stock market system is a
formalised set of procedures -
a great place for bot
automation
14
5. STOCK BOTS
&
THEIR USE
magora-systems.com

Big Mamma
Project Consultant
UI/UX Designer
Project Manager Quality assurance
QA engineer
QA engineer
5. STOCK-BOTS
&
THEIR USE
Bots optimise cost-per-click and help
implement narrowly-targeted
advertising campaigns with individual
price settings for hundreds of
thousands of ads
Examples:
Google AdWords CPC rate bots
Programmatic ads bots
The bots in CPC bids
management are helping
with click-rate
optimisation

6. BOTNETS
&
THEIR USE
To conduct a powerful DDoS-attack or
large-scale spam mailing, extensive
technical resources are required. Hackers
don’t purchase hardware for this, but gain
access to the computers of Internet users
who have allowed them to infect their
devices with trojans.
Example:
If a malicious program of a certain type is found
on a computer, it becomes a member of the
zombie network (Botnet) and executes orders
from the controlling computer, which in turn is
controlled by hackers.

Agile frameworks
Efficient customer
collaboration
Minimum overheads
HOW TO MAKE MONEY
USING BOTS

Agile frameworks
Efficient customer
collaboration
Minimum overheads
What can you achieve with the bots?
● Cut down routine operations and decrease labour costs
● Satisfy the user’s wishes, saving their time and get a happy, loyal customers
● Answer to users’ FAQs and search requests
● Connect with your customers 24/7
● Increase the buyers’ loyalty
Main Outcome:
You’ll increase your sales!

Agile frameworks
Efficient customer
collaboration
Minimum overheads
PROS AND CONS
OF BOT INTEGRATION
INTO YOUR BUSINESS PROCESS

Agile frameworks
Efficient customer
collaboration
Minimum overheads
Bot Integration Advantages
● High rate of readability based on positive user interaction with messengers - >wide coverage for
the business;
● Pure target auditory (good sampling based on interests, preferences, social aspects, etc.) - >
higher conversion rate;
● A lot of innovators among the followers - > great involvement in new product testing, better
operative feedback;
● Flexible information and communication tool - > increased user satisfaction.
Main Advantage:
it’s new, spam-free, low-competition channel

Agile frameworks
Efficient customer
collaboration
Minimum overheads
Bot Integration Disadvantages
● Part of the target audience do not use or ready to use chatbots or do not trust them -> Old
channels must be implemented for promo purposes as well;
● Quality of bot services (technical problems, user demand recognitions, appropriate script) ->
a bad start can lead to a negative impression and a decrease in sales;
● Not applicable for some customised products or services. It doesn’t always work for B2B
companies where an individual expert approach is important.
Main Disadvantage:
Whole target audience can not be covered

Agile frameworks
Efficient customer
collaboration
Minimum overheads
CONT:
● Bot integration is one more step to the future, using these technologies helps you
cover the most perspective target group
to overcome all competitors and win the prospect buyer’s love!

Agile frameworks
Efficient customer
collaboration
Minimum overheads
Difference between bots and AI
When we speak about the bot – it executes as it was programmed to do.
With AI (artificial intelligence) – we use the complicated algorithms of machine learning to teach the bot to
behave like a human: to think and develop.
If you need a predictable set of options - Standard bot is needed.
If your project involves analysis and thinking – choose Artificial Intelligence

Agile frameworks
Efficient customer
collaboration
Minimum overheads
HOW MAGORA CAN HELP
● At Magora we can do both, though our speciality is not the creation of single bots but the
development of a whole system, like Programmatic, to let your set your own SaaS platform.
● Instead of being one of hundreds stockbrokers, we suggest creating a stock exchange
platform, allowing you to act as the head of a new stock market with your own crypta.

Agile frameworks
Efficient customer
collaboration
Minimum overheads
Useful links:
● Facebook messengers guide: - https://goo.gl/mDzVoM
● Linkedin bot guidelines: https://goo.gl/gpk6LP
● Link to the brief on app development
● Google Developers chatbot guides: https://goo.gl/G9z8pZ
● https://telegramguide.com/
● Facebook game bot guides: https://goo.gl/UFn4Rh
● Link to the app planning guideline

27
Our Clients
magora-systems.com

<END>
jamesw@magora.co.uk 56 Shoreditch High St,
London E1 6JJ, UK
07397 132 798 magora-systems.com

Magora webinar on automation bots

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Magora webinar on automation bots