E-commerce website with WordPress, implementing the Agile method.

1. UX DESIGN
PROJECT
09
E-commerce website with WordPress, implementing the Agile method.
Usability tests were run with real users to evaluate the functionality
and design of the website.

2. ALMA
Swimwear
UX DESIGN EXPERIENCE| SPRING 2021
ALMA: Colombian designs
using sustainable sourcing
and ethical production.
Problem & Goals: Provide a
digital e-commerce store for
a brand that operated
strictly through word of
mouth and social media.

3. Header Menu
Conventional navigation to increase usability
Sign in /Join
Welcome
Shop
On Sale
Size Chart
About
Shopping Cart
UX DESIGN EXPERIENCE| SPRING 2021

4. Intuitive menu layout, where
customers can easily find
products by clicking on
categories and
subcategories

5. UX DESIGN EXPERIENCE| SPRING 2021
Welcome Page
Video header background
Metaslider with captions and links to
products
Best sellers for customers easy
access to shopping
Search bar

6. Shop menu
and online presence
Easy connection with followers to increase network
Custom Side Bars
Social media
Customers can filter by category, price, color and size
Filters
easy access to newsletter form to increase traffic and
build brand loyalty
Newsletter signup form

7. Shop
Products interaction from all angles and colors
Dropdown menu to select available colors and sizes
Filters for an easy online shopping experience
Upsells feature for product recommendations
Product reviews from customers

8. Chart size
Footer menu with size chart repeated so people don’t
have to scroll up to find it
Video background behind "about" menu
Information about the company
On sale page
Chart Size

9. Forms
Useful hypertext throughout the website
Simple, but highly intuitive contact form
Sign in and sign up form
Message notifications with every form

10. A
L
M
A
GRACIAS
DIANA IDARRAGA
UX DESIGN EXPERIENCE| SPRING 2021