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Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

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Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

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Panel on digital transformation led by Jeanette Cajide of Dialexa with Amanda Gosling of IBM, Giovanni Crispino of Salesforce, David Henche of Leaseplan and Liam McDwyer of Microsoft. #DES2016 #Madrid

Panel on digital transformation led by Jeanette Cajide of Dialexa with Amanda Gosling of IBM, Giovanni Crispino of Salesforce, David Henche of Leaseplan and Liam McDwyer of Microsoft. #DES2016 #Madrid

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Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

  1. 1. Recuerda nuestro hashtag! #DES2016 #DES2016 Transforming The Marke0ng Organiza0on in the Digital Era 24 May 2016
  2. 2. Recuerda nuestro hashtag! #DES2016 Amanda Gosling Giovanni Crispino David Henche Liam McDwyer Sales Director Southern Europe Area Business Lead Dynamics CRM Jeane;e Cajide VP of Corporate Development Global Partner: IBM Interac0ve Experience. Area Manager Marke0ng & Communica0ons
  3. 3. Recuerda nuestro hashtag! #DES2016 The Time For Digital Transformation Is Now Time! HumanProgress! Source: waitbutwhy.com
  4. 4. Recuerda nuestro hashtag! #DES2016 Four Clear Messages Stand Out •  Companies need to think more broadly about experience •  The world will be radically different in 12 months •  What you don’t measure, you won’t get •  You need to build an ecosystem of talent @amandamgosling @IBM
  5. 5. Recuerda nuestro hashtag! #DES2016 Focusing on the Customer •  The customer journey strategy •  How the customer experience will impact your business •  Leverage technology to know your customer iden0ty @gcrispino @salesforce
  6. 6. Recuerda nuestro hashtag! #DES2016 Building Blocks of a CRM Project Strategic Vision Customer Knowledge Tactical Vision Value Proposition and relationship model Operational Vision Automation and Feedback DATAMART @leaseplan
  7. 7. Recuerda nuestro hashtag! #DES2016 Customer Service – the new marketing 
 of consumers use web self- service to find answers 76% Customers are 57%
 through the buying process before they talk to the supplier @lmcdwyer @Microsoftirl
  8. 8. Recuerda nuestro hashtag! #DES2016 Where is it all going? 
chatbot - a computer program designed to simulate conversation with human users, especially over the Internet. machine learning allows computers to learn and find hidden insights without being explicitly programmed where to look @lmcdwyer @Microsoftirl
  9. 9. Recuerda nuestro hashtag! #DES2016 •  Innova0on will happen outside your box: API’s & SDK’s •  The future belongs to the fast •  The role of the CMO and CIO will become blurred Innovate or Be Out-Innovated @jeanettec007 @dialexa
  10. 10. Recuerda nuestro hashtag! #DES2016 #DES2016

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