It’s easy to think of people in binaries—left brain vs. right brain, introvert vs. extrovert, analytical vs. creative, quantitative vs. qualitative. Because CIOs, are typically promoted from within and grow from the ground up as programmers or technical employees, they typically fall in the left-brain/quantitative category. However, today’s business world requires enterprise technology solutions that are built and deployed with empathy in mind—a trait that doesn’t come easy to many left-brain CIOs. If you want to make your mark on your company’s top line, you have to grow your emotional intelligence and start blurring the binaries that are so often used to define the CIO position. Full write-up: https://by.dialexa.com/empathetic-cio-top-line-impact

1. Are You an Empathetic CIO? Why
Your Top Line Impact Hinges on this
Trait
by Dialexa
https://by.dialexa.com/empathetic-cio-top-line-impact

2. Dialexa
We are on a mission to make every
company a great technology company.
We work with organizations to define and
execute digital transformation strategies to
improve business operations and customer
experiences. Our services include:
• Multi-Year Technology Roadmap
• Platform Engineering
• User Experience Design
• Custom Software Development
• Hardware Prototyping /IoT

3. It’s easy to think of people
in binaries—left brain vs.
right brain, introvert vs.
extrovert, analytical vs.
creative, quantitative vs.
qualitative. Because CIOs,
are typically promoted
from within and grow
from the ground up as
programmers or technical
employees, they typically
fall in the left-brain/
quantitative category.
Get the full write up of
this slideshare HERE

4. However, today’s
business world
requires enterprise
technology solutions
that are built and
deployed with empathy
in mind—a trait that
doesn’t come easy to
many left-brain CIOs.
Get the full write up of
this slideshare HERE
Get the full write up of
this slideshare HERE

5. If you want to make your mark on
your company’s top line, you have to
grow your emotional intelligence and
start blurring the binaries that are so
often used to define the CIO position.
Get the full write up of
this slideshare HERE
Get the full write up of
this slideshare HERE

6. To read more you can find the full article at
https://by.dialexa.com/empathetic-cio-top-line-impact

7. CIOS CAN LEARN A LESSON
FROM DESIGN TEAMS
Get the full write up of
this slideshare HERE
Get the full write up of
this slideshare HERE

8. Your company’s designers
are trained to be empathetic.
They can understand the
business from a high level
and from a granular
perspective to determine a
product’s why; they
can analyze customer
experience data to design a
user experience that meets
market demands; they can,
in short, design products for
business outcomes.
Get the full write up of
this slideshare HERE
Get the full write up of
this slideshare HERE

9. By tying what users need to do to with what they like to do,
designers can blur physical and technological boundaries to
connect users and products. This level of empathy—the
ability to put yourself in a customer’s shoes and feel what
they feel about technology—is what differentiates today’s
tech products, whether they be for employees or
customers.
Get the full write up of
this slideshare HERE
Get the full write up of
this slideshare HERE

10. Your challenge as a CIO is that you’re two or three steps
removed from the customer. If you typically deal with the IT
systems within finance and operations, you aren’t doing
anything to differentiate the business as a whole. That’s why
the closer you can get to customer deliver, sales and marketing
the better you’ll be at creating technology with empathy in mind.
These are the places the business touches your end customer.
Get the full write up of
this slideshare HERE
Get the full write up of
this slideshare HERE

11. When changing your
perspective on
enterprise
technology
solutions, here are a
few things to
consider from a
design-thinking
perspective:
Get the full write up of
this slideshare HERE
Get the full write up of
this slideshare HERE

12. • How do customers and end users interact with your
products/services?
• Is their experience delightful? If so, what aspect of the
product/service delights them?
• Do you have a minimum loveable product or just a
minimum viable product?
• Is your focus narrow enough that you can empathize
with specific needs iteratively?
Get the full write up of
this slideshare HERE
Get the full write up of
this slideshare HERE

13. Get the full write up of
this slideshare HERE
Thinking this
way about the
business will set
you on the right
path to being an
empathetic CIO.
But what is the
real benefit of
having empathy
as a CIO?

14. Learn to make your mark on the top of
the line.
Download or free eBook:
Make Your Mark on the Top Line: A CIO's
Primer

15. Get the full write up of
this slideshare HERE
WHAT BEING EMPATHETIC
MEANS FOR A CIO’S SUCCESS

16. Get the full write up of
this slideshare HERE
One of the main challenges
for a CIO is that every
problem that comes in as
with the same level of
urgency and priority - each
problem is hot to the person
that has it. If you have 10
projects in your queue and
only 3 of them can fit into
your budget, how do you
prioritize which are most
important to the business?

17. Get the full write up of
this slideshare HERE
Being an empathetic CIO
means building better bonds
with your business
counterparts, understanding
customer needs both
internally and externally,
and gathering the
information necessary to
prioritize projects. When
you can properly prioritize
projects, you can make
decisions confidently and
make an impact on the top
line.

18. Get the full write up of
this slideshare HERE
However, the IT department is
typically dehumanized by a ticket
system that frustrates employees,
making it difficult to actually
create the necessary
partnerships with sales and
marketing. Although making your
IT department more human is
difficult, it’s not impossible.

19. Get the full write up of
this slideshare HERE
As a CIO, you should be
working the front line
help desk at least once
per month. Pick up the
phones, talk to
customers, hear what
they have to say about
your business
technology, and take
that information to make
empathetic changes that
resonate with users.

20. Get the full write up of
this slideshare HERE
This isn’t just about implementing a
new ticket system—it’s about
redefining the structures and
processes around your tools to
create better connections beyond
finance and operations. Tim
Campos, current CIO at Facebook,
has implemented multiple
empathetic initiatives through
redefined structures. For example, in
2011, Campos installed vending
machines throughout Facebook’s
campus. These vending machines
replaced frustrating IT processes for
employees to get new computer
supplies such as keyboards, mice,
power cords, and more.

21. Get the full write up of
this slideshare HERE
Being an empathetic CIO like Tim
Campos means tapping into the
problems of those around you and
finding ways to use technology to
solve those issues in user-friendly
ways. Rather than growing
frustrated with the CMO that goes
around IT to implement a new SaaS
solution, build a relationship with
him/her to better understand the
technology needs of the marketing
department. If you’re a more human
figure in the organization, the CMO
will come to you to discuss
problems with existing
technology and you can help
implement a solution that meets IT
requirements while also driving the
success of the marketing
department.

22. Get the full write up of
this slideshare HERE
The key to being an
empathetic CIO is
focusing on bigger
picture problems than
you might be used to—
becoming a
technological leader
that can translate
customer needs
into innovative
solutions that drive
revenue or improve
customer retention.

23. Get the full write up of
this slideshare HERE
FROM FINANCE/OPERATIONS
COST CENTER TO REVENUE
GENERATOR WITH EMPATHY

24. Get the full write up of
this slideshare HERE
If you can become
empathetic to the
business instead of
focusing on non-
differentiating IT
systems exclusively, you
can find areas of the
business that are broken
and apply technology to
start differentiating the
company from its
competition.

25. Get the full write up of
this slideshare HERE
However, empathy is more like a
lighthouse than a map. It won’t
always tell you where exactly to
steer the ship, but it can tell you the
general direction to head. As a CIO,
it’s your job to fill in the gaps and
build market differentiating
innovation. Whether you’re an airline
that decides to build an IoT-enabled
baggage-check system or a CPG
company creating smart soft-drink
coolers that ensure the machine is
always stocked, expanding your
emotional intelligence will help you
make definite top line impact.

26. Get the full write up of
this slideshare HERE
Finding a way to bridge the gap between
the typically analytical CIO and the
intangibles-focused CMO through empathy
is just one role of the new-age CIO.
Staying relevant in today’s business world
requires a new way of thinking about IT
leadership.

27. PROPERTY OF DIALEXA LLC ©2018 - CONFIDENTIAL & PROPRIETARY
Thank You
Doug Platts
VP of Marketing
marketing@dialexa.com
If you are looking to undertake a
digital transformation initiative,
contact Dialexa today and see how
we can help make your company a
great technology company.
Get the full write up of this slideshare here!