Case Assignment in Management course

1. Dhruv Patel
MGMT 3000 Zantinga MWF 12:20pm
Virgin Mobile Case Assignment
February2016
ATTN Boss:
It has come to my attentionthatVirginMobile hascome undermassive pressure tore-align
certainsegmentsof ourbusinesspractices.Toimplementmore aggressivepricingandmarketing
strategiesiswhatI will be elaboratingoninparticular;usingmyexpertise inthe areaof management,
and thiswill be implementedinthe UnitedStatesof Americaforthe veryfirsttime,asyou alreadyknow
thisinformation.Iwill beginwiththe pricingstrategy,whenitcomestopricingcustomersinanymarket
lookfora more streamline,intuitive,transparentand “bangfor the buck” platforminthe UnitedStates.
I suggestpricingbelowthe alreadyestablishedcompetitioninthe UnitedStates,byutilizingmy
knowledge in Internal,General andTask environmentsof managementtocome witha solutiontothe
marketingandpricingstrategyforVirginMobile USA.
Internal Environmentsolutions:
- Amenda newpolicyforthe UnitedStatesandcommunicate itto employees,Boardof directors,
and shareholders.The VirginMobileculture will remainidentical toourcurrentUnitedKingdom
operations.
- Share prospectedprofitsandlossesinformationwithshareholdersandboardof directors.
- Implementthe tasksefficientlythroughoutournew UnitedStatesbasedoperationsbyoffering
incentivestoemployeesfornewideasandsolutionstocurrentissues.
General Environmentsolutions:
- Advertise effectivelyusingour“VirginXtras”marketingmethodmainlytothe youth(14-25)
- Implementspecificmulticultural identifierswithinthe advertisementsthatappeal tothe youth
such as “Ringtones,online Real-Time billing,low prices,musicandmovies”.
- Communicate ournewlowpricesforVirginMobile USA efficientlyandeffectivelywiththe least
advertisingcosts,butalsoutilizingTV channelssuchasMTV, BET, E, and HBO.
Task Environment solutions:
- Withinthe advertisementsportrayVirginMobilesUSA pricesbelow the competition
- Run advertisementsoncompetitorheavytrafficchannelstoreachthe mostdiverse target
audience (primarilythe youth).
- Communicate effectivelytocustomersandsupplierswithexactdatesVirginMobile USA
productswill release withservice plansincludedinall advertisementsandcustomerservice
For any majorcorporationinany countryan implementable strategicpositionisvaluable.ForVirgin
Mobile USA pricingbelowthe competitionin the UnitedStateswillprove asignificantstrategydue to
Americanswillingnesstoadaptto newtechnologyandtotry new things, andespeciallyif it’scheaper
than the competitionsprices.The allocationof resourcesspecificallymanyfinancialassetsshouldbe
implementedtotrainemployees,contractors,store managers,andcustomeradvertisementstrategies.
Thiswouldallowformarketdifferentiationinahighlycompetitive marketsuchasthe

2. telecommunicationsindustry.Offering“VirginXtras”isasignificantinnovationinthe eyesof the you
primarilyfromagesof 14 to 25.