We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.

1. Facebook ads
All about it
By: Dhirendra

2. Introduction
Facebook was started in 2004 in California, USA
The company’s headquarter is in Menlo Park,
California.
Facebook become #1 social medial in 2012 with more
than 1bn users.
About half that number were using Facebook every
day.
In 2012 Facebook has user equal to population of india

3. Cont...
Currently Facebook has 2.85 bn users.
Which is 62.5% of worlds largest continent Asia
the world has population of 7.9bn and Facebook has
2.85bn.
We can easily see how big Facebook is, it is a giant
itself.
Facebook acquired Instagram in 2012 for $ 1bn.
Facebook also acquired WhatsApp in 2014.

4. Facebook ads
The world is changing rapidly. All sectors has been
updated. Marketing has been no exception of to this.
Offline marketing is about to replace by online
marketing platforms.
Facebook provide a wide range of audience to business
to promote their brand with a very strong insight.

5. Facebook ads
According to a report In 2021 Facebook is the #1
social media platform to promote any brand.
ad can appear in Facebook’s feed, Messenger, and
even on non-Facebook apps and websites.
Facebook ad is a very powerful way to promote any
brand. it gives you lots of filter to choose audiences.
It is paid service but at a very low cost, you can run a
robust campaign for a brand.

6. classification of ad creation
Automated Ads
Chose a goal
Boost Existing page
Automated ads
It is based on guess of the Facebook algorithm.
Facebook ask some questions to apply filter to your
customer.

8. Automated ads
Questions asked during implementation of
Automated ads
want people to come to your location?
Do you have a website?
Do people buy product on your website?
Do people book appointments on your website?
Do you get leads through your website?
Do you want people to contact you?

9. Automated ads
After all questions, Facebook gives you all the
details about the campaign.
How many audiences you can reach
How many replies you can get from audience.
what amount do you have to spent on the campaign
on daily basis?
You can also set more goals like, get bookings,
promote your address and contact.

11. Boost Existing Content
This type of ad is very simple. you can simply boost
or run your existing post.
Can also adjust your goals.
It also gives all details about spending per day and
how many audiences you will reach.
You will get a Button for Call now, Book Now, Learn
More, Shop Now, Sign Up, Send-Up, Send Message,
Send WhatsApp Message and Call Now.

13. Goals
Get Started With Automated Ads
Get More Messages
Get more WhatsApp Messages
Get More Websote Visitors
Get More Leads
Boost a Post
Promote Your Page
Promote your Business Locally

15. Get Started With Automated Ads
Get more messages on Messenger
Get more leads
Get more bookings
Promote your contact info locally
promote your address locally
You can also choose goals in automated ads

16. Get More Messages
Age, Gender, Location, Interest and more.
People who like you page.
Who like your page and their friends.
People in the local area.
Smart audience.
This section will give a lot of options for customizations.
You can target audiences on the basis of.

21. Get More WhatsApp Messages
Age, Gender, Location, Interest and more.
People who like your page.
Who like your page and their friends
People in the local area.
Smart audience.
This is similar to Get more ads. It gives the same filters
to the target audience.

23. Get More Website visitors
You can give visitors lots of options to interact with your
brand.
Apply now
Book Now
Contact Us
Donate Now
Download
Request Time
See Menu
Shop Now
Sigh Up
Watch More
Learn More

27. Get More leads
This segment of ads run to collect leads. Its ask some
collect information. Information are given below.
Full Number
Phone Number
Email
Street address
Date of birth
Gender
Job title
Company

29. Boost a Existing post
Automatic
Get more Messages
Get more website visitors
Get more engagement
Get more leads
You can boost your page using this segment of
Facebook ads. It gives you options to set goals.
Get more calls

32. Promote Your Page
It leads to more likes or followers on your page.
It will increase the reach of your page.
You can also define your audience.
Promote your page is simply used for the promotion of
your page.

34. Promote Your Business Locally
This feature will promote your business locally. Based
on different parameters.
It gives options to choose your targeted audience
based on Age, Gender, Distance etc.

36. Ads formats
Facebook has a large range of ads based on
appearance. All types of ads are mentioned below.
Image ads
Video ads
Poll ads
Carousel ads
Slideshow ads
Collection ads
Instant experiance ads
Leads ads
Dynamics ads
Messenger ads
Stories ads
Augments reality ads

37. Ads preview
Facebook gives a preview of ads format. For Facebook,
Instagram and Messenger. some of them in mentioned
below.
Desktop Right Column.
Desktop News Feed.
Mobile News Feed.
Instant Article
Facebook In-stream
Suggested Videos(Mobile)
Desktop Marketplace
Mobile Market place
Facevook stories
Facebook Group Feed

39. Why Facebook
It suit small, medium and large businesses.
Facebook gives a significant ROI to businesses.
Affordable and low cost
Facebook is now one of the most popular marketing
platforms in the world. As the social giant has grown to
more than 2.85 billion active users, it’s also expanded its
advertising network.

40. Why Facebook
Facebook offers ads for your specific business goals.
Access to one of the largest audiences in the world.
Access to powerful, in-depth data.
A/B ad testing for performance growth.
Filter ads to block audiences you don’t want.
Ad forecasting and performance estimates.
Facebook gives better content marketing results.
Better ad types for your business needs.

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