Grow With Marketing Automation
Marketing automation is a software platform that allows companies to more effectively market across multiple online channels like email, social media, and websites. It automates repetitive tasks and helps marketers consistently communicate with potential customers throughout the sales cycle, even if they are not ready to buy. Marketing automation would be suitable for Blackmores because it is a premium brand selling higher priced nutritional supplements in a relatively new market where education and repeat customers are important. The software allows Blackmores to capture leads through content and optimize forms, then score and grade leads to determine who to nurture through different content based on their stage in the buying process in order to turn them into loyal customers.
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Grow With Marketing Automation
- 1. 1 Kalbe Blackmores Grow with Marketing Automation Dhiaksa Adiwyakto
- 2. 2 What is Marketing Automation?
- 3. 3 What is Marketing Automation? Marketing automation is a software platform to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
- 4. 4 Lead Nurturing 98% visitors Wont be ready to buy right away Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle.
- 5. 5 Qualified hot leads to sales Lead Sources SEM Social Website Events etc. How Marketing Automation Works Marketing Campaign
- 6. 6 Why is it suitable for Blackmores
- 7. 7 Blackmores + Marketing Automation • Premium brand – from Australia • Upper mid- to high price range • Relatively new to the market – need to educate market • High potential for repeat customers
- 8. 8 The Lead Nurturing Funnel
- 9. 9 Different Content at Different Stages Top of funnel: Set the stage Illustrate the problem and the value of solving it
- 10. 10 Different Content at Different Stages Middle of funnel: Offer the value Value based content with some product information
- 11. 11 Different Content at Different Stages Bottom of funnel: Provide Solution Most product focused
- 12. 12 How to Capture Leads
- 13. 13 Use Content to Capture Leads Determine Micro & Macro content Micro Macro Blogs Infographics Videos (short) Customer Stories E-Books Whitepaper Videos (long) Webinars
- 14. 14 Optimize Forms: Less is More What the Boss Wants What’s Really Important
- 15. 15 Getting the Most from the Marketing Automation Machine
- 16. 16 Use Scoring and Grading What Makes a Good Lead? Scoring (What a Person Does) Grading (Who a Person Is) Page Visits Store Product Benefit Events Attended Registered Live Chat Conversation Opened Email Clicked Opened Higher Lower Job Manager First Jobber Age Core Other Location Core Other Device iOS Blackberry Higher Lower
- 17. 17 Not Yet Qualified? Nurture the most promising leads
- 18. 18 Blackmores Scenario Click Ignored Click Ignored Click Ignored Assign to Sales Offer 1b Offer 2b 1 2 3
- 19. 19 Turn Your Customers to Loyal Customers Upsell Cross Sell Cycle Sell
- 21. 21 In Prospect engagement Benefits Across Marketing & Sales +38% Engagement In Marketing ROI +34% ROI In sales revenue +34% Sales
- 22. 22 Recap • Marketing Automation helps you Nurture, Warm & Ready your leads for a Sale. • Turn a one-off purchase into a life-long customer.
- 23. 23 Potential buyers don’t become customers overnight They require marketing over time as they self-educate and build trust with Blackmores.
Hinweis der Redaktion
- EG. If Low grade users, why?, maybe improve gdn targeting campaigns