EdTech & E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.

1. STEPS EDTECH/
E-LEARNING CAN
TAKE TO IMPROVE
LEARNING FOR
TEACHERS &
STUDENTS

2. The Issue with EdTech and E-Learning Industry
 EdTech & E-Learning companies are doing great work.
 However, I have identified a gap in their marketing strategy that could leave
them vulnerable to competitors.
 None and in some cases very few of the people in the Marketing function of
the organization were former Teachers. You can do a search on LinkedIn to
verify this.
 I acknowledge that EdTech & E-Learning has former Teachers in the Sales
and PD functions.
 Why it is not Good enough to just place Teachers in Sales
 Sales teams have to use consistent company messaging when presenting
products to prospects and customers. Also, PD teams are not skilled at
Sales and objection handling.

3. Why Teacher Need to be In the Marketing Function
 One Company, a major competitor of all of the others in the space,
has Teachers working in every Marketing function which is an edge
they can use against the company in a "we were Teachers once"
Marketing campaign.
 Teachers need to be in the Marketing function of the organization
because they are the practitioners who can make the product
messaging more credible and compelling.
 This new improved messaging will help build connection with the
buyer because the buyer sees a Teacher-to-Teacher connection.
 Our Teacher's, Students & School administrators deserve better
resources that are constructed by former Teachers at every level.

4. Why Hire Teacher practice experts in Marketing?
 They are the customers and understand the pain points better than
any market research -should be in leadership roles
 Healthcare does this with Doctors, Dentists
 Tech does this with programmers and engineers.
 Why not EdTech!

5. Additional Teacher Skill sets that will be useful in Marketing
 Can increase Sales because they are the customer and understand
the pain points because they have experienced them in the job
 understands how people learn
 skilled at tailoring content for understanding based on learning needs
 Today’s marketing is about educating customer and earning the right
to market to them as teachers can educate customers
 This is the best market research/ buyer persona there is!

6. How I can Help
 My Qualifications
 I would be an excellent fit for a Marketing role due to the following:
 Teacher Practice expert with 6+ years of experience (SPED & GEN ED, part time,
Adult ED and full-time experience)
 Former Outside Sales Rep which allows me to create messaging to preemptively
stop most sales objections
 Can help with Sales Enablement/coaching/go on selected sales calls to improve the
sales process
 Experienced EdTech Marketer

7. How I can help
 Can build a better talent brand by building out your career site with
employee stories
 Create and establish new markets along with helping to create new
product offerings that complement existing ones
 Experienced online audience builder
 I have built up a large audience with 11, 000+ followers on WordPress
and over 16,000+ followers on LinkedIn along with a following of
1,900+ on an EDTech Twitter handle @NYEDTechTeacher
 Understand the customer behavior and pain points of Teachers and
Principals

8. Support I need from EdTech & E-Learning Companies
 I am asking EdTech and E-Learning companies for the opportunity to
come on-site to speak about my qualifications.
 This will help me demonstrate how I can help them improve the
learning experience of our students.

9. Support I need from Teachers, Principals, and Superintendents
 Teachers, Principals, and Superintendents, comment below about the
improvements you would like to see from EdTech & E-Learning
companies.
 Please share this presentation and ask for change. I can't do it alone.
If I can join the Marketing function, I will help to improve EdTech and
E-Learning to help the learner of tomorrow.

10. It’s about our Students
It is all about making our
students lives better.
Thank you in advance
for your help.

11. Bio
 Dan is passionate about using Marketing to help businesses drive sales. HubSpot
Certified in Inbound Marketing, Dan has worked on various marketing assignments
including Start Ups, a Political Campaign & a Digital Marketing Conference.
 Prior to teaching, Dan served customers as an Outside Sales & Marketing Rep in NYC.
In this role, he taught & trained Dentists on the company’s products & services using
a consultative selling approach combined with direct marketing. He also supported
the company’s marketing efforts at industry trade shows.
 He writes & publishes a business blog on the topics of Sales, Marketing & Social
Media entitled Sales, Marketing & Social Media Today; which has grown to over 17,000
followers on LinkedIn & over 20,000 on WordPress.
 Dan is seeking a full-time marketing role in EdTech Marketing. He is willing to create
and build out the Marketing function of your organization if it does not exist. If your
company is hiring for roles in these areas, contact him directly via a free LinkedIn
Message or email him at Dan@DanGalante.com to set up interviews.