There are over a billion users on Facebook. Building your Personal Brand using Facebook. Use Facebook as a Marketing tool.

1. How to Use Facebook as a Personal Branding & Marketing Tool
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Facebook is the largest social networking site in the world. Facebook has over a
billion users worldwide. Almost everyone is on Facebook. From teenagers to
baby boomers, people from all walks of life are using Facebook. In this post, I
am going to discuss the basics of personal branding on Facebook.
To sign up for an individual account you needto do the following:
1 Provide yourfirst and last name.
2 Enter a valid email twice.
3 Create a password
4 Provide your date of birth to verify your age.

2. To get started, you need to fill out the basic information section which
includes the following information: your birthday, your sex, your relationship
status and if you prefer men or women.
The next step is to fill out your contact information. In this section, you can
include links to your websites, blogs, and other social networks.
Facebook also allows you to share your education and work experience. This is
a great way to make yourprofile professional. To tell your story, make sure to
fill out Facebook’s about you section. This is a great place to tell yourstory.
You can sell who you are and what you do.
You can also create a timeline to tell yourstory. This is a new feature on
Facebook. Make sure to upload a professional photo of yourself. Facebook also
allows you to create photo albums. Make sure to upload photos that contain
nothing embarrassing such as drinking or nudity. Remember you are trying to
build yourimage here. Here is the link to my Facebook profile for you to see
an example of what I have discussed so
far.http://facebook.com/dgalantenyc Facebook allows you to pick a custom URL
to make it easier to find yourprofile.
Now that your profile is set up, your next goal is to add friends to your
Facebook account. You can do this as follows:
1 Do a manual search for yourfriends.
2 Upload your address book to see which of yourcontacts are on Facebook

3. 3 Send email invitations to people who are not on Facebook.
When you find a contacts profile, click on the add friend button. When you
click the add friend button. Facebook allows you to specify how you are
connected with the person. I would also include a message with yourfriend
request. Try to connect with people who you know well because if too many of
your requests go unanswered, you will be blocked from adding friends. Also if
people flag yourrequest as spam, you will be blocked from sending messages.
If you want to add more people, make sure that you share an interest with
them. You can also subscribe to people’s updates even if you are not friends
with them.
Now that you have friends on Facebook, the next step is to post status updates.
I would recommendposting interesting content you come across. This is also a
great way to share your own content. Next, I would use your Facebook wall.
The Facebook wall allows people to publically communicate on Facebook with
one another. Also if you approve of a status update or comment, you can like
them. Likes on Facebook serve as a social endorsement. You can look at my
profile to see examples of my likes and people who have liked my content.
http://www.facebook.com/dgalantenyc .
Facebook pages are also a great way for people and brands to promote their
products and services.