Devon Ferreira

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I'm passionate about helping my clients build their brands and businesses through creative new models and positive disruptions to the status quo. Recently moved from PwC-owned Strategy& (formerly Booz & Company) into PwC's Experience Center, where I lead the Experience Strategy practice on the West Coast. In this role, I help large organizations solve big problems and capture strategic opportunities through improved experiences for their customers and employees. Through my career, I've enjoyed success working with large consumer-facing brands to revitalize flagging digital businesses and drive strategic digital initiatives, and have been fortunate enough to have my work featured in o...

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content strategy content marketing devon ferreira bad strategy willie pietersen good strategy strategy difference model rumelt strategic learning bernadette jiwa difference thinking