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AgendaIntel AppUp® CenterIntel® Ultrabook™ CommunitySummary Copyright(C) 2012 Intel Corporation. All rights reserved. *Other brands and names are properties of their respective owners. 3
Intel AppUp®For Internal Use Only * Other names and brands may be claimed as the property of others. 4
Intel AppUp® Center Thousands of Apps, Aggregated and Curated for Easy Discoverability www.AppUp.com• Digital storefront for existing and new PC software, apps, content, and entertainment• Simplified submission process to support existing software applications and content• Purchases supported in >45 countries, via 25 unique partners, and in 5 languages*• Security testing performed prior to publication• Distribution mechanism for all digital content Intel AppUp®is a trusted and aggregated source to get digital content for Ultrabooks™, notebooks, and PCs – hundreds of millions of platforms! Intel Confidential 5 *English, French, German, Spanish, Italian (coming Q2’12) Other names and brands may be claimed as the property of others.
Why Distribute through Intel AppUp® Expanded Reach with Intel AppUp®• Every 56 seconds a new user joins AppUp®• Every 16 seconds an application is downloaded via AppUp®• Potential to reach >2.6B installed PCs worldwide 1• Participate in a ~$10B PC App Store Market 2• Single submission, single validation, single security process that distributes across many digital storefronts, worldwide• Opportunities to differentiate products by utilizing Intel hardware features Easy to submit existing content + a potential reach of 2.6B installed PCs = High ROI Intel Confidential 1Source: 6 IDC Windows Client OS Installed Base, WinXP and Win7 2 Source: IDC, Bain, displaysearch, Intel analysis
Connecting Creators with Millions of ConsumersDrive consumer adoption by solving consumer problems AppUp® makes DISCOVERABILITY easy by AGGREGATING and CURATING content in a single repository, accessible by many partners worldwide and hundreds of millions of PCsReduce the risk of malware and threats delivered via downloads AppUp® SCANS every submission prior to publishing to help ensure a safe and trusted environment for consumersDeliver content focused around categories users care about Games, Entertainment, Creativity, Education, Productivity, Lifestyle, etcAvailable today and easily accessible AppUp® supports Windows7 and Windows XP today – with an opportunity to reach 2.6B PCs AppUp® will be available with Win8 Intel AppUp® provides consumers with a breadth of popular and relevant content, AGGREGATED and easily DISCOVERABLE, VALIDATED and SCANNED to help prevent malware, making PCs more fun and useful. 7
Opportunity To Grow With Us: 2.6B PCs Marketing initiatives targeted towards the installed baseDirect to Social Product PartnerConsumer Networking Placement Marketing Part of the Largest Intel Marketing Campaign since Intel® Centrino®! 8 *source: IDC PC Shipments by Operating System
Global Distribution of Apps *All logos on this slide are the property of 3rd parties 9
Intel® Ultrabook™ Community• http://software.intel.com/en-us/ultrabook/ Copyright(C) 2012 Intel Corporation. All rights reserved. *Other brands and names are properties of their respective owners.
Ultrabook™ Community Resources• Forums: Ask and Find Answers• Black Belt Program: Earn Points• Technical Video Tutorials• Development Opportunities Software.intel.com/en-us/ultrabook Earn recognition and rewards 11
Publishing Apps in Intel AppUp®• Join AppUp® Developer Center• Start App Submission• Validation• App Published Copyright(C) 2012 Intel Corporation. All rights reserved. *Other brands and names are properties of their respective owners. 12
AppUp® Developer Center• 100% Free enrollment• Access to SDK, Community, Developer Tools, content, etc• Submit apps to sell on the Intel AppUp® Center• appdeveloper.intel.com 13
Your Dashboard• Access all apps and validation process• Finance• Messages• Crash Reporting• Organization Members• Black belt program
App Publicationwww.appup.com Copyright(C) 2012 Intel Corporation. All rights reserved. *Other brands and names are properties of their respective owners. 16
Get Engaged! http://intel.ly/joinAppUp• Enroll in AppUp® Developer: appdeveloper.intel.com/join• Talk with us on Twitter: – @Develop4AppUpEU - AppUp® – Facebook.com/intelappupdeveloper – Monika Lischke: @MonikaLischke• Ultrabook Resources: – Software.intel.com/en-us/ultrabook 17
Call to Action• DOWNLOAD the Intel AppUp® center and test drive an app today at appup.com• ENROLL in Intel AppUp® developer• ENGAGE in the Ultrabook™ Community• BUILD new apps & experiences that integrate Ultrabook touch, sensors, GPS, etc• SUBMIT apps to be sold globally through Intel AppUp® center & affiliate stores
SDP Specs• Hard Drive: 180GB SSD - Intel® 520 series• Processor: Intel® Core™ i7-3667U processor (4M Cache, 2.00 GHZ)• RAM: 4GB DDR3L 1333MHz• Screen Resolution: 1600 X 900• Inputs and Sensors: – 5-finger Multi-Touch display – Gyroscope: Sensor Hub – Accelerometer: Sensor Hub – GPS: Fastrax GPS IT430 – NFC: SEMCO* module and Cirque* track pad – Trackpad – Keyboard – Front Facing WebCam• Ports: – 2 USB – HDMI: Mini HDMI – 1 SD Slot Copyright(C) 2012 Intel Corporation. All rights reserved. *Other brands and names are properties of their respective owners. 19
Copyright(C) 2012 Intel Corporation. All rights reserved.*Other brands and names are properties of their respective owners. 20
Ultrabook Distribution and Support• Review Dear Customer Letter• Join Intel® Premier Support https://premier.intel.com/ – Locate Serial Number on back of SDP – Submit Issues – Download SoftwareUpdates – Device Announcements Copyright(C) 2012 Intel Corporation. All rights reserved. *Other brands and names are properties of their respective owners. 21
END Copyright(C) 2012 Intel Corporation. All rights reserved.*Other brands and names are properties of their respective owners. 22
Back-Up Slides Copyright(C) 2012 Intel Corporation. All rights reserved. *Other brands and names are properties of their respective owners. 23
SDK Plug-in• Supported for Visual Studio* and Eclipse*• Easier Access to Intel AppUp® Center• Start and Stop the Debugger• Review My Dashboard• Quick Guide to SDK Documentation• SDK Wizard for source code integration• MSI Packaging Wizard• Java Packager• SDK Code Generation
Remote Device Access betahttp://appdeveloper.intel.com/en-us/perfecto_redirect• Virtually launch app on emulated device• Test apps before submission• Access Ultrabook and Laptop features• Observe how apps work and adapt on different platforms
App SubmissionFor Internal Use Only * Other names and brands may be claimed as the property of others. 26
My Dashboard• Access all apps and validation process• Finance• Messages• Crash Reporting• Organization Members• Black belt program
Supported Files Types• MSI – Created using Visual Studio Professional* – Intel AppUp® SDK Plug-in has MSI wizard packager• EXE – Supports single executable or exe install file – Must select Windows Native• JAVA – Use Intel AppUp SDK java packager• AIR-> MSI – Convert AIR* files to MSI using Encapsulator
Product Key Support• If app already had product/application key, AppUp developer accepts app• Intel AppUp will host keys and store in database• Each key consumed for each app purchase• Need to refill keys as supply gets low appdeveloper.intel.com/en-us/article/supporting-product-keys-intel-appup
Upload Product Keys• Accessed from My Dashboard• Warning emails at 200 and removal at 50 keys let• Don’t need to submit for validation to upload new keys• Submit in batches of 1000 keys• Batch must be in CSV file• After purchase, key emailed to AppUp account and within store
Beta Testing • Test on various platforms: XP, Windows* 7/8 • Test app as if its live • Can’t test product/application keys • App upload takes time, so be patient • Requires AppUp store account appdeveloper.intel.com/en-us/article/beta-testing
Binary Validation• Windows 7/8 supports 32 bit and 64 bit• Windows XP only 32 bit• MSI Size: 2GB, EXE Size: 4 GB• Large files, >500MB slow to upload, so be diligent.• Small file size are more user friendly• Actual person will test entire app• Test all features, menus, buttons, dialogs of app• Check for virus, spam and malware• Execute app on defined devices: Laptop, Netbooks
Meta Validation• Each language needs unique meta data• Submit all required meta data on initial page first • Publisher • App Name • App Icon • Short/Long Description • Screen shot • Email Support• Validation teams determines category of app• Meta updates don’t require binary upload• Don’t change version number with meta updates.
Code Signing• Improves overall quality of the Intel AppUp center, helps guarantee quality apps• Better apps means better user experience• Helps reduce virus or malicious software in the store.• Need to sign new apps and updated apps as well• Certificates: Chosen Security, Verisign, Globalsign, Thawte, Trust Center, Go Daddy Secure Certification Authority and ComodoCertificate Tutorial:• appdeveloper.intel.com/en-us/article/how-do-i-get-code-signing-certificate-certifying- authorityManual Process:• appdeveloper.intel.com/en-us/video/signing-jar-file-video-tutorial• appdeveloper.intel.com/en-us/video/signing-msi-file-video-tutorial
App Signing Tool• Sign JAVA*, EXE and MSI files• Requires Certificate and password• Need to install Microsoft* SDK and JAVA SDK• Certificate are free via Intel AppUp Developer and Comodo*appdeveloper.intel.com/en-us/article/app-signing-tool-download
Software Development Kit (SDK) IDE Plugin Developer’s Utilities Wizard Dashboard Future Application AppUp SDK Tools Services Emulator SDK Documentation Available Code Developer’s API SDK Tools Samples Guide Reference Existing Tool Chain 37
SDK Services• Authorization – Verify that end-user device is authorized to run the application• Instrumentation – Record application’s usage statistics and post it on developer’s dashboard• Crash Reporting – Registering all crashes, collect crash data• In-App Upgrade – Add link to pop up store to purchase complimentary apps• In-App Purchasing – Monetize components of your app , great way to make revenue from free apps
In-App Purchasing User Experience : Unlocking Levels
Unlocking item file upload during submission Sample file format of in-app purchase item file Developer Purchase Name Name Name (it- Description Description Tax Type USD EUR GBP Specified ID Type (en-us) (fr-fr) it) (en-us) (fr-fr) Version1 com.intel.scr Non- Sword Epée de Spada di Sword of Epée de able.level12 Consumable Video of Dog chien Dog Dog chien 0.99 0.79 0.59