General Information about the Intel AppUp developer program shown in out Italian Webinar

2. Copyright 2011 all rights reserved 2

3. • Intel in Software
• What is AppUp?
• Intel AppUp developer Program
• Tools & Validation
Copyright 2011 all rights reserved 9/15/2011 3

4. SSG Global Presence
Israel / Europe
Koln, Germany
Munich, Germany
Ulm, Germany
Haifa, Israel Russia
Milano, Italy Moscow China
Stockholm, Sweden Nizhniy Novgorod Beijing
London, UK Novosibirsk Hong Kong
Swindon, UK Sarov Nanjing
Winnersh, UK St. Petersburg Shanghai
Eastern / Midwestern
Western Bucharest, Romania Shenzhen
United States
United States Illinois
Arizona Massachusetts
Folsom, CA New Jersey
Santa Clara, CA New Hampshire
North Carolina Asia
Southern, CA
Colorado Texas Sydney, Australia
New Mexico Virginia Bangalore, India
Oregon Mumbai, India
Utah Tokyo, Japan
South America Seoul, Korea
Washington
Argentina Taiwan
Global Innovation – Global Impact

5. Enabling new opportunities in software and services on Intel platforms
Int el AppUpSM
9/15/2011 5

6. Copyright 2011 all rights reserved 9/15/2011 6

7. App economy
2014
2011
2010
Source: Gartner Worldwide Mobile Application Store Revenue Forecast

8. Content discovery still a challenge
~120 Multiple >800,000
App Stores Devices Apps

9. Intel AppUpSM Intel AppUpSM Consumers
developer program center
Int el AppUpSM
Partner Stores
Developer engagement Store infrastructure Consumer marketing, app
& app validation & partner engagement sales, and support
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10. AppUp vision
Intel AppUp
Intel Intel Intel
Intel AppUp
AppUp AppUp AppUp
developer curation center and
services affiliate
program framework
stores
NE
W

11. Intel AppUp program
70,000
AppUp
27,000
Active
Developers Developers
202
Countries
5,000
Apps
22
Affiliate Stores
350,000
Customers
Registered
2,000,000
AppUp
810,000
App Downloads
Downloads

12. More consumers to AppUp
 Improve user 10
experience M
8
 Drive AppUp
center pre-
6X 6M
Million
IN 1 6
installs
s
YEAR
4
 Increase
distributions
through 2
marketing and
retail partners 0
2010 2011 2012 2013
Consumers
Worldwide

13. Intel AppUpSM consumer features
• 24h Try before you buy • Download free apps from
• Secure, consumer-friendly, anywhere in the world
and virus-tested marketplace • Download paid apps from 61
• Run the app on up to 5 different countries
devices
Copyright 2011 all rights reserved 9/15/2011 13

14. Development Support Deployment Support
• Multiple OSes and runtimes • Fast, transparent validation
• Multiple revenue models:
Up to 70% revenue
Geographic Support
• Developer-to-developer
component • Multiple languages
(plug-in) licensing • English, French, German, Spanish
• Accelerate time-to-market and • Italian and Simplified Chinese
coming soon
gain exposure with in-app ads
• Localized developer support and
trainings
* Except for US embargoed countries
• Community Engagements
appdeveloper.intel.com/it 9/15/2011 14

15. Ultrabooks transforming the PC
• Billions of PCs today
• Ultrabook market to represent 40%
of future PC market
Application developers hold the
power to build great experiences on
PCs and ultrabooks
appdeveloper.intel.it

16. Welcome Telmap into the Intel family
Location-based services
specializing in navigation, search
and content
Location API that works
seamlessly across different
mobile OSs, different
geographies, and cross-operator
Services and APIs coming to
Intel AppUp program developers

17. The AppUp developer journey
Cross Easy App
platform development; Streamlined discoverability
opportunities, simple to use validation & &
large TAM tools deployment monetization
appdeveloper.intel.it

18. Tools and Validation