Presentation CE-4115, Immersive Android UI on Windows, by Apu Kumar at the AMD Developer Summit (APU13) November 11-13, 2013

1. the future
of
PC
hinges on this…..
Gaming
Apu Kumar
Senior Vice President
Chief Deal Hacker
Game Console Designer
BlueStacks
Summit
2013
Email: apu@bluestacks.com
Twitter: @apu_kumar
http://www.bluestacks.com
Mobile: +1 650.6199110

2. THE RISE OF
MOBILE

4. 1400
MOBILE ENVY
ARM
x86
ARM
Million Units
Total Global Device Shipments in 2013 – IDF – August 2013

5. TOP DOG

8. But it’s not all
DOOM & GLOOM

9. the PC is
alive & well
in
and emerging
markets

10. BROWSE ON MOBILE
BUY ON PC

11. So how is the PC Ecosystem
RESPONDING ?!

12. PC Vendors and Chipset Makers
• Are busy with new PC designs
Adding touch screens
Increasing battery life
Improving overall performance
• Ironically, every OEM is also adding Android
tablets and phones to their existing PC
portfolio !!

13. PC Vendors and Chipset Makers
• Are stuck between a rock and a hard place
Windows 8 has not been a great success
Windows 8.1 is just starting
Android tablets did not take off
Android smartphones are growing gangbusters
But not from the traditional PC brands
• Growth is as elusive as the Yeti

14. But, what do consumers
REALLY WANT ?!

15. Time Spent Online By Platform
Smartphones and Tablets eclipse the PC

17. Gaming, By Platform & Demographic
Smartphones and Tablets eclipse the PC

18. What Consumers Want
• Consumers:






Spend a lot more time on mobile devices
Play games, casual and mid-core, on mobile
Spend $$ in games and apps on mobile
Use more apps than ever before
Prefer apps over traditional web sites
Consume media / video on mobile
But this mobile content is just
not available on PCs 

19. 10 clicks and 3 forms
to order your
Pizza on PC
3 taps and 1 form
to order your
Pizza on mobile

20. The answer is obvious
GREAT CONTENT

21. GROWTH OF MOBILE
CONTENT & APPS
25
BILLION
App Downloads

22. Embrace Mobile
Bridge the great divide

23. The PC needs to
EVOLVE

24. THE PC NEEDS TO EVOLVE ALONG
3
2
3 VECTORS
1

25. 2
CONTENT

26. Bring Mobile Content to PC
• The PC Ecosystem is actively trying to:
Enable Android on PC
Bring mobile apps and content to PC
Bring mobile games to PC
• PC OEMs have gone down 3 paths:
Android + Windows dual boot
Android + Windows side by side
Android apps embedded in Windows

27. The End of Dual Boot
How many personalities does a PC really need?
Win 8 Desktop
Win 8 Metro
Dual Boot Android

28. Android + Windows
Side by Side

29. Focus on Apps & Games
Users just want games, apps and the same great
content they already have on mobile
Android
games and
apps in
Win 8 Metro

30. DEMO
BlueStacks
“Android Enabled”
AMD PC

31. 3
DESIGN

32. Convertibles. Off to the races…

33. The Contorting Convertibles

34. Touch Screens &
Detachable Keyboards

35. Another
Device
39%

36. The Next Great PC
• There is the need for phenomenal industrial design to
create the perfect convertible or hybrid
• There is the need for all-day battery life combined with
powerful processors and graphics, but this may not be
enough
• There is the need for great content and great apps
• We truly need to think outside the proverbial box to
design the next great PC

37. What if we started to tinker with
the 3-decade old PC architecture
What if we add
an ARM chip to
the x86 PC ?
What if we ran multiple
Os-es on the same PC and
gave users all the apps and
games they ever wanted?

38. ARM SoC + x86 Platform
• External USB Accessory
• On-board USB add-on
Will reveal
at CES 2014
The ARM SoC would run Android apps and a custom software stack to seamlessly
merge the app experience with the Windows OS on the x86 platform

39. Best of Both Worlds
Embracing the ARM SoC and combining it with
the traditional PC architecture would result in the
most potent PC every designed
x86 PC, Windows 8
ARM SoC
via USB
Apps would run natively
on the ARM SoC. The
visual experience would
be seamlessly blended
with Windows OS. App
would show up as desktop
icons or tiles in Metro

40. Partnership with
AMD

41. AMD believes I was conceived in one of their labs,
and they named their annual summit after me !!


42. BlueStacks + AMD
• Well, turns out BlueStacks
AMD as well
• We are collaborating with AMD on a strategic
partnership to optimize BlueStacks for AMD’s
next generation platforms and to create
“Android-enabled” PCs
• The new version of BlueStacks will be available
to OEM partners around CES timeframe
• Be sure to stop by the AMD booth and
BlueStacks booth at CES 2014

43. thank you
danke
ありがとうございました
merci
grazie
謝謝
gracias
Apu Kumar
Senior Vice President
Chief Deal Hacker
‫شکریہ‬
Game Console Designer
BlueStacks
감사합니다
Email: apu@bluestacks.com
‫תודה‬
Twitter: @apu_kumar
Website: http://www.bluestacks.com/
धन्यवाद
Mobile: +1 650.6199110