Amazon Case Study 2021 By Dev Adnani

1. AMAZON
.COM
JEFF BEZOS, FOUNDER
16TH JULY
1995
JOURNEY
FROM RAGS TO RICHES

2. Amazon started on July 16, 1995, by Jeff Bezos.
Jeff Bezos chose Amazon as the name of His Business because the name is Started with the first letter of
Alphabet and the second is the name of South American River.
Initially, he sells only books on his platform , Amazon runs his business with the sole aim to provide any
book to any reader.
Amazon generated $15.7 million in 1996 and $148 million in 1997.
Amazon reached 160000 Customers by the end of December 1996. The reason behind reaching this
customer fast because their site was user friendly and encourage the user to add their honest review.
HOWAMAZONSTARTED

3. In 1998, Amazon began to sell CDs on its platform and later he added videos. The company expands its
business rapidly in other segments. The company also started his international bookselling in the same year
by acquiring international booksellers in the united kingdom and Germany.
By the year 1999, Amazon started selling consumer electronics, video games, software, home
improvement items and much more.
The biggest thing of that time was that Amazon offers personalized product recommendations based on
their previous history of purchase. Amazon also encourages its users to post reviews that help other
customers to find the right products. All this type of activity gained the trust of Customers and Amazon
made a loyal customer base.
CONTINUE....

4. In 2002 Amazon launched Amazon Web Services and became an Internet Technology company, too. The
company also enables small businesses to sell their products through Amazon in the same year and By
2006 Amazon launched Fulfillment by Amazon services who manage the Inventory of Business.
Amazon Purchases Kiva Systems are now known as Amazon Robotics That made Robots and helps Amazon
in inventory fulfillment duties. Amazon continuously grows his business and acquires many other
companies to diversify his business.
Amazon also acquired Some Trails companies such as Zapoos.com to reduce competition and expand his
business furthermore. In 2007 Amazon Launched Amazon Kindle that sells e-books. Amazon Launches Its
Business In India in 2013.
CONTINUE....

5. Amazon is an Online Marketplace where a lot of people come and buy the products and think that all
products are on Amazon. Amazon is a marketplace where sellers can register their businesses and sell their
products.
Amazon charges Some commissions from these retailers to use their Platform. Amazon Provides a Ready
platform where a merchant can easily sell their products. Amazon also provides shipping services.
Merchants on its platforms have two options for shipping: one Amazon Easy ship which is a logistic service
from Amazon and another is Selfship.
If Merchant uses Amazon Easyship he has to pay to ship for it that he will charge from its Customer.
Amazon Also made revenue from Its Advertising services in which merchants can feature their products on
this marketplace.
Amazon also uses a subscription model in which it sells Amazon Prime Subscription that gives users Free
shipping, access to its Amazon Prime Video or Amazon Prime Music. So lets deep dive into Business Model
of Amazon
BUSINESSMODELOFECOMMERCE

6. 1
2
3
4
5
6
7
8
9
FACILITIES
PROVIDED
BY
AMAZON
AMAZON MARKETPLACE
AMAZON PRIME
AMAZON AUDIBILE
AMAZON KINDLE
AMAZON GAMES
AMAZON PAY
AMAZON WEBSERVICES
AMAZON PATENT
AMAZON ALEXA

7. 1 AMAZON MARKETPLACE
AMAZON MARKETPLACE IS ITS PRIMARY BUSINESS MODEL AND AMAZON MAKES MOST OF THE REVENUE FROM
THIS. IN THIS MARKETPLACE, MERCHANTS CAN SELL THEIR GOODS ON THIS PLATFORM TO DIRECT
CUSTOMERS.
AMAZON CHARGES SOME COMMISSION FROM MERCHANTS TO USE THEIR PLATFORM ON A PER TRANSACTION
BASIS. AMAZON OFFERS TWO SHIPPING OPTIONS TO ITS MERCHANTS ONE AMAZON EASYSHIP AND ANOTHER
IS SELF SHIPMENT.
2 AMAZON PRIME
THE OTHER REVENUE MODEL OF AMAZON IS AMAZON PRIME SUBSCRIPTION THAT IS A RECURRING BUSINESS
MODEL OF AMAZON.
IN AMAZON PRIME SUBSCRIPTION AMAZON GIVES CUSTOMER FREE DELIVERY TO ITS CUSTOMER AND GIVES
ACCESS TO ITS AMAZON PRIME VIDEO PLATFORM WHERE USERS CAN WATCH WEB SERIES AND MOVIES AND
ALSO TO AMAZON MUSIC WHERE USERS CAN LISTEN TO AUDIO TRACKS.

8. 3
AMAZON KINDLE IS AN ONLINE BOOK STORE WHERE AMAZON SELLS EBOOKS. AMAZON IS ALSO A TYPE OF
MARKETPLACE WHERE BOOK PUBLISHERS CAN PUBLISH THEIR E-BOOK AND AMAZON CHARGES SOME
COMMISSION FROM THE PUBLISHER. AMAZON ALSO SELLS SUBSCRIPTIONS FOR AMAZON KINDLE.
AMAZON AUDIBLE
AUDIBLE IS AN ONLINE STORE OF AUDIOBOOKS WHERE PEOPLE CAN LISTEN TO AUDIOBOOKS OF BOOKS,
MAGAZINES, AND NEWSPAPERS. AMAZON ALSO SELLS AUDIOBOOKS AND SUBSCRIPTIONS TO AUDIBLE.
4 AMAZON KINDLE

9. 5
AMAZON ALSO OWNS SEVERAL PATENTS THAT ARE USED BY MANY COMPANIES. AMAZON EARNS ROYALTY
FROM THESE PATENTS. AMAZON OWNS 1263 PATENTS.
AMAZON PRIME GAMING
AMAZON GAMING STUDIO IS AMAZON’S SUBSIDIARY THAT SELLS THEIR GAMES OR THIRD-PARTY GAMES.
PRIME GAMING IS INCLUDED WITH AMAZON PRIME AND OFFERS IN-GAME CONTENT FOR YOUR FAVORITE
GAMES, FREE GAMES TO DOWNLOAD, AND A FREE MONTHLY CHANNEL SUBSCRIPTION ON TWITCH.
PRIME GAMING BENEFITS
MEMBER-ONLY PRIME CHAT BADGE
MEMBER ACCESS TO GAME CONTENT
EXTENDED BROADCAST STORAGE
6 AMAZON PATENT

10. AMAZON WEB SERVICES (AWS), LAUNCHED IN 2006
AMAZON WEB SERVICE IS A PLATFORM THAT OFFERS FLEXIBLE, RELIABLE, SCALABLE, EASY-TO-USE AND
COST-EFFECTIVE CLOUD COMPUTING SOLUTIONS.
AWS IS A COMPREHENSIVE, EASY TO USE COMPUTING PLATFORM OFFERED AMAZON. THE PLATFORM IS
DEVELOPED WITH A COMBINATION OF INFRASTRUCTURE AS A SERVICE (IAAS), PLATFORM AS A SERVICE
(PAAS) AND PACKAGED SOFTWARE AS A SERVICE (SAAS) OFFERINGS.
CLOUD COMPUTING IS A TERM REFERRED TO STORING AND ACCESSING DATA OVER THE INTERNET. IT
DOESN'T STORE ANY DATA ON THE HARD DISK OF YOUR PERSONAL COMPUTER. IN CLOUD COMPUTING, YOU
CAN ACCESS DATA FROM A REMOTE SERVER.
AMAZON WEB SERVICES OFFERS A WIDE RANGE OF DIFFERENT BUSINESS PURPOSE GLOBAL CLOUD-BASED
PRODUCTS. THE PRODUCTS INCLUDE STORAGE, DATABASES, ANALYTICS, NETWORKING, MOBILE,
DEVELOPMENT TOOLS, ENTERPRISE APPLICATIONS, WITH A PAY-AS-YOU-GO PRICING MODEL.
AMAZON WEBSERVICES
7
AMAZON REPORTED AMAZON WEB SERVICES (AWS) REVENUE OF $12.7 BILLION FOR Q4 2020, %58 PER CENT
OF AMAZON'S OVERALL OPERATING INCOME CAME FROM AWS IN THE LAST QUARTER 2020

11. 7 AMAZON WEBSERVICES
COMPANIES USING AWS
INSTAGRAM
PINTEREST
NETFLIX
DROPBOX
APPLICATIONS OF AWS SERVICES
WEB SITE HOSTING
APPLICATION HOSTING/SAAS HOSTING
MEDIA SHARING (IMAGE/ VIDEO)
MOBILE AND SOCIAL APPLICATIONS
CONTENT DELIVERY AND MEDIA DISTRIBUTION
STORAGE, BACKUP, AND DISASTER RECOVERY
DEVELOPMENT AND TEST ENVIRONMENTS
ACADEMIC COMPUTING
SEARCH ENGINES
SOCIAL NETWORKING
WHY PEOPLE TEND TOWARDS AMAZON WEBSERVICES
FLEXIBILITY
SECURITY
SCALABILITY
COST EFFECTIVE

12. AMAZON PAY HAS UNDERGONE MANY CHANGES IN ITS EVOLUTION TO IMPROVE THE ONLINE PAYMENTS
PROCESSING FOR AMAZON CUSTOMERS ON EXTERNAL WEBSITES. WHILE AMAZON PAY IS THE MOST RECENT
PRODUCT, IT REPRESENTS THE CULMINATION OF PREVIOUS TRIAL AND ERROR PRODUCTS, AND STRATEGIC
ACQUISITIONS.
AMAZON PAY IS AN ONLINE PAYMENTS PROCESSING SERVICE OWNED BY AMAZON LAUNCHED IN
2007,AMAZON PAY USES THE CONSUMER BASE OF AMAZON.COM AND FOCUSES ON GIVING USERS THE
OPTION TO PAY WITH THEIR AMAZON ACCOUNTS ON EXTERNAL MERCHANT WEBSITES.
AMAZON PAY PROVIDES THE OPTION TO PURCHASE GOODS AND SERVICES FROM WEBSITES AND MOBILE
APPS USING THE ADDRESSES AND PAYMENT METHODS STORED IN THE AMAZON ACCOUNT, SUCH AS CREDIT
CARDS OR A DIRECT DEBIT BANK ACCOUNT OR THE UNIFIED PAYMENTS INTERFACE IN INDIA.
8 AMAZON PAY
PAYTM NAHI AMAZON PAY KARO

13. AMAZON ALEXA, ALSO KNOWN SIMPLY AS ALEXA IS A VIRTUAL ASSISTANT AI TECHNOLOGY DEVELOPED BY
AMAZON FIRST USED IN THE AMAZON ECHO SMART SPEAKER AND THE AMAZON DOT, AMAZON STUDIO AND
AMAZON TAP SPEAKERS DEVELOPED BY AMAZON LAB.
IT IS CAPABLE OF VOICE INTERACTION, MUSIC PLAYBACK, MAKING TO-DO LISTS, SETTING ALARMS,
STREAMING PODCASTS, PLAYING AUDIO BOOKS, AND PROVIDING WEATHER, TRAFFIC, SPORTS, AND OTHER
REAL-TIME INFORMATION, SUCH AS NEWS.
ALEXA CAN ALSO CONTROL SEVERAL SMART DEVICES USING ITSELF AS A HOME AUTOMATION SYSTEM.
USERS ARE ABLE TO EXTEND THE ALEXA CAPABILITIES BY INSTALLING "SKILLS" (ADDITIONAL
FUNCTIONALITY DEVELOPED BY THIRD-PARTY VENDORS IN OTHER SETTINGS MORE COMMONLY CALLED APPS)
SUCH AS WEATHER PROGRAMS AND AUDIO FEATURES.
9 AMAZON ALEXA
AMAZON PROVIDES OPTIONS TO DEVELOPER'S SO THAT THEY CAN ADD NEW SKILLS
FUN FACT : YOU CAN ALSO ADD YOUR PJ IN ALEXA AS A SKILL........

15. ANYQUESTIONS?
DO YOU HAVE
Dev
Adnani
IU1983830001
THANK YOU!!!