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Move Your Desktop to
          the Cloud for $1/Day
          Danny Allan, Desktone
          Johnny Perales, Rackspace


           January 27, 2011


©2009 Desktone, Inc. All rights reserved.   1
Agenda

•     Desktone & Rackspace Introduction

•     Desktop Management Challenges

•     Virtual Desktop Infrastructure (VDI) Challenges

•     Cloud-based virtual desktops

•     Demonstration




©2011 Desktone, Inc. All rights reserved.               2
ABOUT
RACKSPACE®


 Founded in 1998
 Headquartered in San Antonio, Texas
 9 worldwide data centers


A recognized “leader” by Gartner



                                       3,000 employees, or Rackers
                                       100,000+ customers and growing
                                       Listed NYSE 2008 (RAX)


                                       2009 Hosting Revenue

                                         Rackspace   $629 Million   AT&T        $433 Million
                                         Savvis      $266 Million   Terremark   $149 Million
                                                                                               3
THE
RACKSPACE VISION


“world’srecognized as companies.
  To be                one of the

                                    ”
         great service




                                        4
SOLUTIONS PORTFOLIO
Rackspace offers solutions that fit your custom enterprise needs, not ours.




               Dedicated                Cloud               Email &
                Hosting /              Hosting               Apps
              Virtualization
                                  Instant Scalability        Microsoft
            Highest Performance    & Raw Compute            SharePoint,
               & Compliance             Power           Microsoft Exchange
                                                                 &
                                                         Rackspace Email



                     Hybrid Hosting: mix and match platforms to suit your
                     needs




                                                                              5
THE RISE OF
THE ENTERPRISE

CLOUD
                                                        If you’re not integrating cloud
                                                        computing into your mission critical IT
                                                        strategy,
                                                        you’ll soon be lapped by your
                                                        competitors.




                                                  “47% say they are
                                                  already using it or
                                                  actively researching
                                                  it.” - CIO Magazine (From IDC Report) Oct.
                                                       2008




 “58% say cloud computing
 will cause a radical shift in
 IT.”     - CIO Magazine (From IDC Report) Oct.
                                                              “By 2012,
               2008
                                                              20% of businesses
                                                              will own no IT assets.”
                                                              -Gartner Key Predictions,
                                                              - Jan. 2010
                                                                                                  6
WHY THE BIG SWITCH?
For a variety of reasons, cloud technologies are too compelling to ignore.


     Dynamically scalable,                             Accessibility
                                                          Speed
     virtualized resources                                              Cost
     provided as a service

                                                       Maximize revenue
•   “Utility” billing (pay as you use)                 Reduce cost

•   “Unlimited” processing and storage                 Expedite time to market
                                                       Focus resources
•   Elasticity to scale up or down
                                                       Do more projects
•   On demand, self-service

•   Highly automated
                                                                                  7
Desktop Virtualization Overview




©2009 Desktone, Inc. All rights reserved.     8
Desktop Management Today
            Expensive                        Tipping point for change is here...
  Support-heavy
               Insecure
                                                         Migration to Windows 7


         OS
                                                         New mobile access
       Data
       Apps
    Settings
Preferences
                                                         Tighter IT budgets


                                                         Security
 ©2011 Desktone, Inc. All rights reserved.                                         9
The Promise of Virtual Desktops (VDI)
    Virtual desktops
Centrally managed                             Cost reduction
    In IT data center
                                              IT consolidation
            OS
          Data                                Easier to manage
          Apps
       Settings
   Preferences                                Happy users
             Virtual Desktops




 ©2011 Desktone, Inc. All rights reserved.                        10
Traditional VDI Reality

   … but major BARRIERS exist
                                            Start up
                                            Huge up-front costs

                                            Many moving parts
                                            Complex to design & build

                                            Operationally Intensive
                                            Difficult to maintain

                                            Is it strategic
                                            Do you want to be building and
                                            managing data centers

©2011 Desktone, Inc. All rights reserved.                                    11
Cloud-based Desktops




©2009 Desktone, Inc. All rights reserved.                          12
Cloud-Based Desktops (DaaS)

                                                                            Business Benefits
                       Desktop Cloud
                                                                               IT-friendly
                                                                               Device independence
                                                                               Lower TCO
                                                                               Low cash out = low risk
                               From Any Device                                 100% customer
                                                                                satisfaction

                            From Any Location


                                PARTNERS &       FIXED
           TEMPORARY OFFICES     SUPPLIERS   TELEWORKERS   BRANCH OFFICES



©2011 Desktone, Inc. All rights reserved.                                                            13
VDI vs. Cloud based Desktops
                                                      VDI   DaaS

  Benefit
  Simplified desktop deployment                             
  Centralized desktop management                            
  Walk-off data security                                    
  Simplified issue resolution and recovery                  
  Genuine, customizable Windows client environments         
  No upfront CAPEX                                           
  Pay as you go                                              
  Time to value in weeks, not months                         
  Leverage carrier-class scale                               
  Expand geographic coverage                                 
  Reduce complexity and risk                                 
  Data Center Scale                                               14
Cloud Virtual Desktops vs. Traditional

Physical                              Cloud Virtual Desktop
•   Takes 3-5 days for a new system   •   New systems in 90 seconds
•   Break/fix issues                  •   Never breaks
•   Endpoint data loss/ security      •   Data can not be lost or stolen
•   Vulnerable to power outages       •   Always on
•   Hardware & desktop are one and    •   Desktop can be accessed from any
    the same                              connected device from anywhere
•   Up-front capital required         •   No upfront capital
•   Hardware warranty cost            •   No hardware warranty required




                                                                             15
The Cloud Computing Test

                                             Other Vendors   vs.

         Upfront HW & SW Costs                     ?                       $0
         Multi-Tenant                              ?                       Yes

         Service Grid Architecture                 ?                       Yes

         Technology Agnostic                       ?                       Yes
         Substantial Open Source                   ?                       Yes
         Components
         Strict Role Separation                    ?                       Yes

         Secure approach to network into           ?                       Yes
         shared hosting
         Flexibility (add desktops quickly         ?                       Yes
         for short periods)
         Democratic                                ?               Small/Medium /Large
                                                                         Business
©2011 Desktone, Inc. All rights reserved.                                                16
Desktone’s Solution




©2009 Desktone, Inc. All rights reserved.   17
1. IT Friendly Solution
Easy to manage
     On demand desktops: add,
      remove, & modify at will
     Centralized management from
      any device anywhere
     Visibility into user activity
     No data on devices

Easy to try
     Free trial in minutes:
      (www.desktone.com)
     Pilot ease – no infrastructure
      required

©2011 Desktone, Inc. All rights reserved.   18
2. Device & Location Independence

Embrace next-generation of employees
         Work and access corporate apps and data from
          any device: Mac, Ipad, Droid, thin client, laptop,
          PC (http://www.youtube.com/user/Desktone)

         Work from anywhere: home, office, or Starbucks

Leverages “Bring Your Own PC”
(BYOPC) movement

“Instant on” experience


©2011 Desktone, Inc. All rights reserved.                      19
3. Lower Total Cost of Ownership (TCO)

 No complicated infrastructure
  to configure and build

 Centralized support and
  management

 No expensive management
  resources required

 No hidden costs



©2011 Desktone, Inc. All rights reserved.   20
4. Low Cash Out = Low Risk



                                             No infrastructure investment

                                             Pay for only what you need

                                             OPEX budget consistency




©2011 Desktone, Inc. All rights reserved.                               21
5. 100% Customer Satisfaction

       Services – rapid deployments
       Support – dedicated virtualization experts
       Operational Excellence – 4 years of hosted
        desktop delivery
       Training – rich library of self-paced training
        modules and live knowledge transfer sessions




©2011 Desktone, Inc. All rights reserved.                22
Top Use Cases
      Use Case                                     Description                          Solution
   Distributed                  Branch offices and work from home          Securely deliver desktops to
   Workers                      distanced from corporate. End users not    remote workers while avoiding the
                                near centralized IT resources              need to build local data centers
   Contract                     Outsourced, Contractors, Seasonal          Secure on-demand delivery of the
   Workers                      Workers, Project Based                     required desktop environment
                                                                           when needed

   Development                  In-house and outsourced testers and        Provide a cloud desktop
                                developers that require multiple desktop   environment in the cloud to enable
                                environments                               testing and development on many
                                                                           different platforms and configs

   Mobile                       Executives, etc.                           Access Windows from mobile
   Devices                                                                 devices such as the iPad and Droid
                                                                           tablet


©2011 Desktone, Inc. All rights reserved.                                                                       23
Demonstration




           January 27, 2011


©2009 Desktone, Inc. All rights reserved.   24
The Desktone
                     Cloud Consists of
                        two primary
                         interfaces



Desktone Enterprise Center         Desktone Portal

Used by desktop                    Used by end-users for
admins to manage the               access to resources on
Desktone Cloud                     the Desktone Cloud

                                                            25
End-User Access


               End Point Devices

          1. Ipad - “DaaS Mobile
             Client” available in the
             iTunes Store
          2. Thin clients - all leading
             vendors are supported
          3. Standard PCs – access
             through their preferred
             web browser or DaaS
             Client.

                                          26
27
28
Summary

•     Cloud computing is changing the world of IT

•     The current Desktop management market is ripe for change

•     Virtual Desktop Infrastructure (VDI) was supposed to solve
      the problems – it has introduced other issues

•     Desktops are the next logical workload to move to the cloud

•     Desktone and Rackspace have partnered to offer the
      industry’s only cloud-based desktops


©2011 Desktone, Inc. All rights reserved.                           29
Resources

•     Free Trial: www.desktone.com




•     www.rackspace.com
©2011 Desktone, Inc. All rights reserved.   30
Questions??



                                            Please feel free to contact us
                       with questions, comments or to schedule a live
                                           demo
                                     866-691-5660 or info@desktone.com




©2011 Desktone, Inc. All rights reserved.                                    31

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Move your desktop to the cloud for $1 day

  • 1. Move Your Desktop to the Cloud for $1/Day Danny Allan, Desktone Johnny Perales, Rackspace January 27, 2011 ©2009 Desktone, Inc. All rights reserved. 1
  • 2. Agenda • Desktone & Rackspace Introduction • Desktop Management Challenges • Virtual Desktop Infrastructure (VDI) Challenges • Cloud-based virtual desktops • Demonstration ©2011 Desktone, Inc. All rights reserved. 2
  • 3. ABOUT RACKSPACE® Founded in 1998 Headquartered in San Antonio, Texas 9 worldwide data centers A recognized “leader” by Gartner 3,000 employees, or Rackers 100,000+ customers and growing Listed NYSE 2008 (RAX) 2009 Hosting Revenue Rackspace $629 Million AT&T $433 Million Savvis $266 Million Terremark $149 Million 3
  • 4. THE RACKSPACE VISION “world’srecognized as companies. To be one of the ” great service 4
  • 5. SOLUTIONS PORTFOLIO Rackspace offers solutions that fit your custom enterprise needs, not ours. Dedicated Cloud Email & Hosting / Hosting Apps Virtualization Instant Scalability Microsoft Highest Performance & Raw Compute SharePoint, & Compliance Power Microsoft Exchange & Rackspace Email Hybrid Hosting: mix and match platforms to suit your needs 5
  • 6. THE RISE OF THE ENTERPRISE CLOUD If you’re not integrating cloud computing into your mission critical IT strategy, you’ll soon be lapped by your competitors. “47% say they are already using it or actively researching it.” - CIO Magazine (From IDC Report) Oct. 2008 “58% say cloud computing will cause a radical shift in IT.” - CIO Magazine (From IDC Report) Oct. “By 2012, 2008 20% of businesses will own no IT assets.” -Gartner Key Predictions, - Jan. 2010 6
  • 7. WHY THE BIG SWITCH? For a variety of reasons, cloud technologies are too compelling to ignore. Dynamically scalable, Accessibility Speed virtualized resources Cost provided as a service  Maximize revenue • “Utility” billing (pay as you use)  Reduce cost • “Unlimited” processing and storage  Expedite time to market  Focus resources • Elasticity to scale up or down  Do more projects • On demand, self-service • Highly automated 7
  • 8. Desktop Virtualization Overview ©2009 Desktone, Inc. All rights reserved. 8
  • 9. Desktop Management Today Expensive Tipping point for change is here... Support-heavy Insecure Migration to Windows 7 OS New mobile access Data Apps Settings Preferences Tighter IT budgets Security ©2011 Desktone, Inc. All rights reserved. 9
  • 10. The Promise of Virtual Desktops (VDI) Virtual desktops Centrally managed  Cost reduction In IT data center  IT consolidation OS Data  Easier to manage Apps Settings Preferences  Happy users Virtual Desktops ©2011 Desktone, Inc. All rights reserved. 10
  • 11. Traditional VDI Reality … but major BARRIERS exist Start up Huge up-front costs Many moving parts Complex to design & build Operationally Intensive Difficult to maintain Is it strategic Do you want to be building and managing data centers ©2011 Desktone, Inc. All rights reserved. 11
  • 12. Cloud-based Desktops ©2009 Desktone, Inc. All rights reserved. 12
  • 13. Cloud-Based Desktops (DaaS) Business Benefits Desktop Cloud  IT-friendly  Device independence  Lower TCO  Low cash out = low risk From Any Device  100% customer satisfaction From Any Location PARTNERS & FIXED TEMPORARY OFFICES SUPPLIERS TELEWORKERS BRANCH OFFICES ©2011 Desktone, Inc. All rights reserved. 13
  • 14. VDI vs. Cloud based Desktops VDI DaaS Benefit Simplified desktop deployment   Centralized desktop management   Walk-off data security   Simplified issue resolution and recovery   Genuine, customizable Windows client environments   No upfront CAPEX  Pay as you go  Time to value in weeks, not months  Leverage carrier-class scale  Expand geographic coverage  Reduce complexity and risk  Data Center Scale  14
  • 15. Cloud Virtual Desktops vs. Traditional Physical Cloud Virtual Desktop • Takes 3-5 days for a new system • New systems in 90 seconds • Break/fix issues • Never breaks • Endpoint data loss/ security • Data can not be lost or stolen • Vulnerable to power outages • Always on • Hardware & desktop are one and • Desktop can be accessed from any the same connected device from anywhere • Up-front capital required • No upfront capital • Hardware warranty cost • No hardware warranty required 15
  • 16. The Cloud Computing Test Other Vendors vs. Upfront HW & SW Costs ? $0 Multi-Tenant ? Yes Service Grid Architecture ? Yes Technology Agnostic ? Yes Substantial Open Source ? Yes Components Strict Role Separation ? Yes Secure approach to network into ? Yes shared hosting Flexibility (add desktops quickly ? Yes for short periods) Democratic ? Small/Medium /Large Business ©2011 Desktone, Inc. All rights reserved. 16
  • 17. Desktone’s Solution ©2009 Desktone, Inc. All rights reserved. 17
  • 18. 1. IT Friendly Solution Easy to manage  On demand desktops: add, remove, & modify at will  Centralized management from any device anywhere  Visibility into user activity  No data on devices Easy to try  Free trial in minutes: (www.desktone.com)  Pilot ease – no infrastructure required ©2011 Desktone, Inc. All rights reserved. 18
  • 19. 2. Device & Location Independence Embrace next-generation of employees  Work and access corporate apps and data from any device: Mac, Ipad, Droid, thin client, laptop, PC (http://www.youtube.com/user/Desktone)  Work from anywhere: home, office, or Starbucks Leverages “Bring Your Own PC” (BYOPC) movement “Instant on” experience ©2011 Desktone, Inc. All rights reserved. 19
  • 20. 3. Lower Total Cost of Ownership (TCO)  No complicated infrastructure to configure and build  Centralized support and management  No expensive management resources required  No hidden costs ©2011 Desktone, Inc. All rights reserved. 20
  • 21. 4. Low Cash Out = Low Risk  No infrastructure investment  Pay for only what you need  OPEX budget consistency ©2011 Desktone, Inc. All rights reserved. 21
  • 22. 5. 100% Customer Satisfaction  Services – rapid deployments  Support – dedicated virtualization experts  Operational Excellence – 4 years of hosted desktop delivery  Training – rich library of self-paced training modules and live knowledge transfer sessions ©2011 Desktone, Inc. All rights reserved. 22
  • 23. Top Use Cases Use Case Description Solution Distributed Branch offices and work from home Securely deliver desktops to Workers distanced from corporate. End users not remote workers while avoiding the near centralized IT resources need to build local data centers Contract Outsourced, Contractors, Seasonal Secure on-demand delivery of the Workers Workers, Project Based required desktop environment when needed Development In-house and outsourced testers and Provide a cloud desktop developers that require multiple desktop environment in the cloud to enable environments testing and development on many different platforms and configs Mobile Executives, etc. Access Windows from mobile Devices devices such as the iPad and Droid tablet ©2011 Desktone, Inc. All rights reserved. 23
  • 24. Demonstration January 27, 2011 ©2009 Desktone, Inc. All rights reserved. 24
  • 25. The Desktone Cloud Consists of two primary interfaces Desktone Enterprise Center Desktone Portal Used by desktop Used by end-users for admins to manage the access to resources on Desktone Cloud the Desktone Cloud 25
  • 26. End-User Access End Point Devices 1. Ipad - “DaaS Mobile Client” available in the iTunes Store 2. Thin clients - all leading vendors are supported 3. Standard PCs – access through their preferred web browser or DaaS Client. 26
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  • 29. Summary • Cloud computing is changing the world of IT • The current Desktop management market is ripe for change • Virtual Desktop Infrastructure (VDI) was supposed to solve the problems – it has introduced other issues • Desktops are the next logical workload to move to the cloud • Desktone and Rackspace have partnered to offer the industry’s only cloud-based desktops ©2011 Desktone, Inc. All rights reserved. 29
  • 30. Resources • Free Trial: www.desktone.com • www.rackspace.com ©2011 Desktone, Inc. All rights reserved. 30
  • 31. Questions?? Please feel free to contact us with questions, comments or to schedule a live demo 866-691-5660 or info@desktone.com ©2011 Desktone, Inc. All rights reserved. 31