Research australia do gooder preso
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Research australia do gooder preso
- 7. As you know, I have a strong view (and personal family history) on Human Rights, this is an important act for me. Supporting an organisation like Amnesty International and at the same time taking on an intense challenge.
- 18. Engagement funnel courtesy Alex White, alexwhite.org
- 30. 3 mths
- 32. David Gravina CEO& Founder dogooder@good.do 0408 0804 61 www.good.do
Hinweis der Redaktion
- \n:) Thank you.\n\nIt&#x2019;s great to be here this morning - back in my home town and the home of philanthropy in Australia :-)\n\nim really looking fwd to sharing what i know<p>\nabout fundraising through creative campaigning\nwith all of you who are working hard<p>\nto do good in the world.\n\n
- \nbut before i do ... id like to introduce you to my friend Bruno\n\n\n\n
- who set out to conquer the tallest mountain in Africa<p> Kilimanjaro\n\nand share with you the story of how Bruno<p>\nwas able to break through my personal block\n\nto giving to an NGO whose mission i believe deeply in <P>\n\nbut which had not compelled me,\nto donate to it for a long time.\n\n\n\n
- This is one of Bruno&#x2019;s many tweets as he neared the summit of the mountain\n\n- he kept his friends and family informed\nand rivetted \nas we tracked his ascent thru Facebook updates.<P>\n\nBruno<p> like many of us, is flaat out.\n\nhe&#x2019;s 40, a dad,<p> \na super geek and an investor in a number of startups<P>\ntime poor and with virtually NO time to train<p>\nhe was understandably very nervous\nabout the enormity of climbing Kilimanjaro.\n\n\n
- This is Bruno&#x2019;s Inspired Adventure page,<P> \nit&#x2019;s running on Kris&#x2019; Go Fundraise platform in fact.<P>\n\n<click!>\n\nHere Bruno was able to convey his personal story<p>those of us who know him know of his family&#x2019;s strugglein Argentina&#x2019;s social justice movement.<P>\n\nit was a personal statement<p> with the power to move me\n\nI was affected by 3 things<P>\n\n1. Bruno sharing his deeply personal reason for asking for support<p>\n\n2. His willingness to challenge himself in such an extreme way <p>\n\n3. and finally, the way it was creatively packaged,<p>\nset against the grandeur of Kilimanjaro, no less<P>\nin this Inspired Adventure fundraising campaign.\n\n
- The result? I sponsored Bruno<p>\nand gladly cleared my donation-block with Amnesty International.\n\ni not only gave money<p>i became an advocate<p>\negging on my networks through Facebook and other channels<p>\nin a way i haven&#x2019;t done for some time.\n\nAnd i&#x2019;m not the only one!<p>\nInspired Adventurers raise 10 x more funds on averagethan other online fundraising campaigns.<P>\n\nin fact the total campaign has raised $250k to date. \n\n\n\n
- The result? I sponsored Bruno<p>\nand gladly cleared my donation-block with Amnesty International.\n\ni not only gave money<p>i became an advocate<p>\negging on my networks through Facebook and other channels<p>\nin a way i haven&#x2019;t done for some time.\n\nAnd i&#x2019;m not the only one!<p>\nInspired Adventurers raise 10 x more funds on averagethan other online fundraising campaigns.<P>\n\nin fact the total campaign has raised $250k to date. \n\n\n\n
- The result? I sponsored Bruno<p>\nand gladly cleared my donation-block with Amnesty International.\n\ni not only gave money<p>i became an advocate<p>\negging on my networks through Facebook and other channels<p>\nin a way i haven&#x2019;t done for some time.\n\nAnd i&#x2019;m not the only one!<p>\nInspired Adventurers raise 10 x more funds on averagethan other online fundraising campaigns.<P>\n\nin fact the total campaign has raised $250k to date. \n\n\n\n
- The result? I sponsored Bruno<p>\nand gladly cleared my donation-block with Amnesty International.\n\ni not only gave money<p>i became an advocate<p>\negging on my networks through Facebook and other channels<p>\nin a way i haven&#x2019;t done for some time.\n\nAnd i&#x2019;m not the only one!<p>\nInspired Adventurers raise 10 x more funds on averagethan other online fundraising campaigns.<P>\n\nin fact the total campaign has raised $250k to date. \n\n\n\n
- \nOK,<p> so risking your life for charity,<p>\nis a sure way to get your friends to throw in a buck or two.\n\nbut not everyone&#x2019;s as brave as Bruno ... luckily theres other ways to unblock your supporters ...\n\n\n\n
- \nOK,<p> so risking your life for charity,<p>\nis a sure way to get your friends to throw in a buck or two.\n\nbut not everyone&#x2019;s as brave as Bruno ... luckily theres other ways to unblock your supporters ...\n\n\n\n
- Simon raised over $50,000 in 50 hours!\n\nThat&#x2019;s a fast $50k<p> but a long time on the thrown!<p>\nIt gave the campaign a focus to build momentum<P>\nand began a two way conversation.<P>\n\nIn fact thank yous to donors were written on toilet paper,<P> and Simon answered questions live from the loo.<P>\n\nThis is a brilliant example of crowd funding - or peer to peer funding as its more accurately termed.<P>\n\nThe campaign cut through when many don&#x2019;t b/c it was:\n\nextremely creative<p>\na mix of a personal challenge<p>\nlinked to a higher purpose<p>\nand how could you lose with 1200% more puns?!<P>\n\nI didn&#x2019;t need to know the team to care about what they were doing.\n\n... what you cant see here is the work that went into creating who gives a crap.\n\nThe idea,<p> the business model,<p> the brand,<p> the high production value video,<p> the campaign messaging and so on<P>\nits clearly a quality piece of work.<P>\nAnd had support funding from a govt grant.\n\nBut what if you don&#x2019;t have the budget,<p> time<p> or the flexibility to create such a campaign?\n\n\n\n\n
- That&#x2019;s why we made Do Gooder.\n\nSo that people who want to do good, can do so without budgets and timeframes they simply don&#x2019;t have.\n\nWe wanted to level the playing field,<P>\nand make it possible for anyone to achieve the kind of impact<p>\nnormally available only to the well-funded or influential.\n\nDo Gooder is an easy to use,<p> affordable campaign platform.\n\nits quick and easy ...\nso you can ..\n- cook up creative campaigns<p> and test them out as you go,\n\nThis is critical b/c lets you refine your approach, building meaningful relationships with your community, over time.<P>\n\nand ultimately ... <walk!>\n- allow you<P> to unblock the fundraising potential<p>of your supporters. :)\n\nHow does that sound?<nod>\n
- So surely its getting harder to raise money?\n\nisn&#x2019;t their an epidemic of Cause Constipation? :)\n\nAre we all just tight-arses?\n\n<click!>\n\nToilet humour aside. In fact research shows:\n\n- Aussies were bronze medalists in 2011 according to the World Giving Index. \n\nBeating the kiwis importantly but trailing the USA and Ireland.\n\n- However Philanthropy Australia reports that in 2010 individuals actually gave 6.3 % less money than the previous year.\n\nStatistics aside ... it&#x2019;s clear that there&#x2019;s room for improvement<P>\nand we need to work harder & more creatively to access\npeople&#x2019;s hard earned cash.\n\nEspecially in a post GFC,<p> post European crisis, <p>massive mortgage, climate crisis .... world.\n\n\n\n
- There&#x2019;s many reasons why people<p>\nwho have the financial means to donate<p>\ndon&#x2019;t give us their money.\n \nAt the core<P> is some disconnection to the issue,<P>\nthe people it effects,<P> or your proposed remedy.\n\n\n
- But let&#x2019;s focus on solutions ...<P>\n\nTheres a raft of research to support it<p>\nbut just through my own experience<P>\nacross the past decade or so of campaigning<p>\ni know that building relationships over time, <p>\nwith your community is the key to consistently clearing the giving block.\n\nmoving people through the engagement funnel (or ladder)<P>\nrequires you to interact over time,<P>\nin an authentic conversation,<P>\n& with activities that have meaning.\n\nBuilding trust, engagement and passion well before people are ready & willing to contribute (time or money)\n\n
- For example...during the 2007 election campaign we worked with the ACTU over 2 years to build Australia&#x2019;s biggest single issue movement.\n\n200,000 people became members of the Your Rights at Work campaign.\n\n<PLAY VIDEO> As you can see<p>\nwe had some fun coming up with ways<p>\nto create engagement. \nThis screensaver was downloaded and installed on corporate networks in the dark of night,<p>\nby sympathetic tech support personnel across Australia.\n\n\n\n\n
- Over 2 years we rolled out over 30 actions<p>\n both on and offline.\n\n...including this clever fundraiser<p>\nthat saw 20,000 wheelie bin stickers sold in just 24 hours.\n \nThis brought the campaign message to the curbs in the burbs<P>\nand money into the campaign coffers.\n\n
- New Matilda is an independent news website. \n\nWhile much loved for its analysis & satirical take on the world of Aussie politics,<P>\njust a small % of readers pay an annual subscription. \n\nAttempts to wrangle more people to pay included frank discussion about shutting the site down<P>\nunless more readers subscribed<P>\n... they clearly needed a new tactic.<P>\n\nSince they&#x2019;d already established a solid community,<p>\nand had significant engagement already<P>,\nthey just need a creative way to unblock their supporters funding urge .... \n\nThe creative treatment we developed<P>\n invited the committed community to<p>\n simply BUY BEN ELTHAM (their most popular writer) LUNCH for an entire year.<P> <click!>\nIt worked.\n\nFrom this low cost, no risk ask<P>\nthey raised over $3,600.. which<p>\nmight not sound like a lot<P>\nbut for new matilda was a significant cash injection.\n\nmore creative micro fundraisers are planned across the year\n\n\n
- \nThere are many other examples<P>\nbut let&#x2019;s focus on what this means for your fundraising efforts...\n\nWhat&#x2019;s special about tools like Do Gooder is the way they let you build a relationship over time.<P>\n\nWe&#x2019;re the steady, committed types who don&#x2019;t just ask you for money, money and more money... \n\nRather it supports moving people through an engagement funnel<P>\n& building a community around your organisation.\n\nThis might start with a simple ask,<p>\nperhaps a pledge,<click!> petition or vote of agreement. \n\nThen maybe an action targetted at a decision maker<P>\n like a CEO or funding body <click!>\n\nafter that and with other engagement channels like Facebook and Twitter channels<P>\nyou may want to get political & do some advocacy.\n\n<click!>\n\nPeg down politicians on an issue that matters to your community<P>\nand watch your engagement score sore!\n\n<click!>\n\nTHEN try asking for money to fund real world activities.\n\n\n
- \nThere are many other examples<P>\nbut let&#x2019;s focus on what this means for your fundraising efforts...\n\nWhat&#x2019;s special about tools like Do Gooder is the way they let you build a relationship over time.<P>\n\nWe&#x2019;re the steady, committed types who don&#x2019;t just ask you for money, money and more money... \n\nRather it supports moving people through an engagement funnel<P>\n& building a community around your organisation.\n\nThis might start with a simple ask,<p>\nperhaps a pledge,<click!> petition or vote of agreement. \n\nThen maybe an action targetted at a decision maker<P>\n like a CEO or funding body <click!>\n\nafter that and with other engagement channels like Facebook and Twitter channels<P>\nyou may want to get political & do some advocacy.\n\n<click!>\n\nPeg down politicians on an issue that matters to your community<P>\nand watch your engagement score sore!\n\n<click!>\n\nTHEN try asking for money to fund real world activities.\n\n\n
- \nThere are many other examples<P>\nbut let&#x2019;s focus on what this means for your fundraising efforts...\n\nWhat&#x2019;s special about tools like Do Gooder is the way they let you build a relationship over time.<P>\n\nWe&#x2019;re the steady, committed types who don&#x2019;t just ask you for money, money and more money... \n\nRather it supports moving people through an engagement funnel<P>\n& building a community around your organisation.\n\nThis might start with a simple ask,<p>\nperhaps a pledge,<click!> petition or vote of agreement. \n\nThen maybe an action targetted at a decision maker<P>\n like a CEO or funding body <click!>\n\nafter that and with other engagement channels like Facebook and Twitter channels<P>\nyou may want to get political & do some advocacy.\n\n<click!>\n\nPeg down politicians on an issue that matters to your community<P>\nand watch your engagement score sore!\n\n<click!>\n\nTHEN try asking for money to fund real world activities.\n\n\n
- \nThere are many other examples<P>\nbut let&#x2019;s focus on what this means for your fundraising efforts...\n\nWhat&#x2019;s special about tools like Do Gooder is the way they let you build a relationship over time.<P>\n\nWe&#x2019;re the steady, committed types who don&#x2019;t just ask you for money, money and more money... \n\nRather it supports moving people through an engagement funnel<P>\n& building a community around your organisation.\n\nThis might start with a simple ask,<p>\nperhaps a pledge,<click!> petition or vote of agreement. \n\nThen maybe an action targetted at a decision maker<P>\n like a CEO or funding body <click!>\n\nafter that and with other engagement channels like Facebook and Twitter channels<P>\nyou may want to get political & do some advocacy.\n\n<click!>\n\nPeg down politicians on an issue that matters to your community<P>\nand watch your engagement score sore!\n\n<click!>\n\nTHEN try asking for money to fund real world activities.\n\n\n
- Perhaps you&#x2019;re thinking ... Sounds great<P> but where do i start? :)\n\n<click!>\n\nTo get you going i&#x2019;d like to offer you an extended 3 mth FREE trial of the Do Gooder platform.\n\nThat&#x2019;s enough time<p> to launch a campaign,<p> build a community<p> and raise some real money.\n\nIf you&#x2019;re feeling short of ideas ...\n\nDo Gooder&#x2019;s Rapid Response Campaign Team is here to help. :)\n\nOur team will meet with you too ... <P>\n\n- refine your strategy,<P> nail the message<P> and develop cut through creative.<P>\n\n- Together we&#x2019;ll get your first campaign live in no time at all for just a few $k.\n\n<Px2>\n\n\n\n \n\n\n\n\n\n\n
- Before i finish, back to Super Bruno...\n\nIm happy to report he reached the summit of Kimamanjaro and returned home safe.<P>\n\nA gruelling 5,800 metres above sea level<P>\nhe raised even more dollars.\n\nHe reminds us of the power of action.\n\nHe reached the top of Africa <P> what&#x2019;s your summit?\n\nthank you :)\n\n<click!>\n\n\n\n
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