How to make client/agency collaboration work - Andy Ingle & Jess Brennan

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DesignOps Global Conference

Design

How to make client/agency
collaboration work
Virgin Trains & Inviqa

Why use an agency?
• Expertise
• Speed of delivery
• Flexible resource
• Influential with senior stakeholders

How do we make our
relationship so successful?

For Virgin Trains…
• We want to be challenged
• We trust our agencies
• We aim for consistency
• We measure and learn
• We spread advocacy

For Inviqa…
• We work in collaboration
• We upskill and teach
• We’re always available
• We find personality fit
• We have security

Thank-you
Jess Brennan, Virgin Trains - @virgintrains
Andy Ingle, Inviqa - @inviqa

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