Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie DBC Opening Remarks - Adam Japko
Ähnlich wie DBC Opening Remarks - Adam Japko (20)
Mehr von DesignBloggersConference
Mehr von DesignBloggersConference (12)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
DBC Opening Remarks - Adam Japko
- 1. Thanks To Our Advisory Board • Amanda Gates • Kyle Hoepner • Drew McGukin • Holly Hollingsworth Phillips • Elizabeth Ralls • Mally Skok • Clinton Smith • Tamara Matthews- Stephenson • James Swan • Barbara Viteri design-bloggers-conference.com
- 2. Regional Representation • 37 States • 34% From California design-bloggers-conference.com
- 3. Veteran & New Bloggers design-bloggers-conference.com How long have you been blogging? % Less than 1 year 43% 1-3 Years 22% More than 3 Years 36% Grand Total 100%
- 4. Your Reach and Influence design-bloggers-conference.com How many people visit your blog each month? % 0 - 10,000 80% 10,001 - 99,999 16% More than 100,000 4% Grand Total 100%
- 5. DBC Attendees Hold Top Footprint Magazine Rate Base & Monthly Visitors (000)s design-bloggers-conference.com
- 7. 158 Million Daily Active Users
- 8. US Teens/Young Adults Social Media/Networking Sites
- 9. LA Times: Why Snapchat? • “Combines texting and FaceTiming, with the photographic charm of Instagram” • “Friends usually start a conversation first with a photo, and then keep the conversation going by texting through Snapchat” • “No matter how many friends you have on Snapchat…There's no way to publicly tell...it’s a platform that doesn't really fuel that need for ‘likes.” • “There is a sense that Snapchat is a better reflection of your ‘real’ life whereas Facebook and Instagram portray embellishments”
Hinweis der Redaktion
- Riva Richmond claimed many wanted to believe the Internet is a force for unity back in 2009, but Danah Boyd, a social media researcher at Microsoft Research New England and a fellow at Harvard Law School’s Berkman Center for Internet and Society, thought we were deceiving ourselves.
- Speaking in June of 2009 at the Personal Democracy Forum, an annual conference that explores how technology is changing politics, Ms. Boyd asked a packed audience of activists, political operatives, entrepreneurs and journalists to raise their hands if they used Facebook. Almost every hand in the place went up. Then she asked who used MySpace, and barely a hand was seen. …..How could that be? Sure, Facebook was growing much faster. But MySpace was far from dead. In May of 2009, comScore reported that Facebook and MySpace were neck and neck in terms of U.S. visitors, with 70.28 million that month for Facebook, up 97 percent from a year ago, and 70.26 million for MySpace, down 5 percent from last year.
- Ms. Boyd got some answers from a group of people she’d been studying: U.S. teenagers. During the 2006-7 school year, her conversations with high school students began showing a trend of white, upper-class and college-bound teenagers migrating to Facebook — much like the crowd in the conference . Meanwhile, less educated and nonwhite teenagers were on MySpace. Ms. Boyd noted that old-style class arrogance was also in view; the Facebook kids were quicker to use condescending language toward the MySpace users. In this particular case tracking social media evolution, Ms. Boyd concluded “What we’re seeing is a modern incarnation of white flight, It should scare the hell out of us.” Why the social stratification? Eszter Hargittai, an associate professor of communication studies at Northwestern University, who surveyed both 2007 and 2009 first-year college students, ages 18 and 19, at the diverse campus of the University of Illinois at Chicago. She said something quite obvious….”Probably because people use these sites to connect with people they already know,” Ms. Hargittai says. “And people tend to have friends like them.”
- Her research also seemed to support Ms. Boyd’s contention that social media “mirrors and magnifies” our social divisions, rather than removes them. “We can use technology as a tool to connect with people, but we can’t assume that it will eliminate all of the serious issues we have to face in this country,” Ms. Boyd said at PDF. “Pervasive social stratification is being reified in a new era. If we don’t address this head-on, inequality will develop deeper roots that will further cement divisions in our lives.” Check your social media streams today. Unyielding political partisans and overly stimulated sports club fans (just to name a couple of examples) are dividing “friends and followers” on the very platforms we originally populated to find connection over all else. Even while we all tended to connect with like minded people or at least with folks feeling similar to us in the broadest definitions of commonality, things like sports teams and political leanings, are instigating shared content that further divides us……and with angry tonality. And the byproduct of this dynamic, seen with increasing frequency, is that we are representing ourselves less capable of hearing and tolerating points of view that oppose our own. I suspect so many of us secretly yearn for some rescue from the sharp public tones that exist to divide us; a connection reboot of sorts. As businesses we use social media to connect with new and prospective customers in a target group or online community with common interests and needs. Looking to make their homes and worlds more beautiful, for example. The internet’s social platforms have and can serve us well, but it must remain a happy place, not an angry place, with trusted people making recommendations. Our followers and friends, and each one of us too, will feel strongly from time to time. I had an interior designer ask me at a talk I recently gave in Atlanta…..how much personal stuff should I share. I answered her the way I think about it. When you entertain, do you bring people upstairs or keep them downstairs.
- Let’s keep entertaining, and let’s remember that we have unmade beds that feel comfortable to us, and not others. We can make our differences in our society by doing something positive to push our causes, in decent and respectful ways, in places where we can be open to discussion that forces us to hear others opinions that might create the kind of collaboration and connection that is slipping away through hyper stratification on the web. Or we will splinter our comfortable social networks, and that won’t preserve the benefits of the great technological advances the internet has supported to bring us together and to stay connected in ways that benefit us as people and businesses. Social media was like inhabiting a new planet, where we were all glad to have access to humans. But like earth, we had men plus women, religions, countries, states, cities, neighborhoods, clubs, cliques to divide us into more specific and niched combortable environments. And here we are on earth today, trying to figure out how to live with each other, and retreating to the comfort of our smaller ideological groups to drown out dissenting opinion, a noise that once was like symphpnoic musical composition for compromise, not somehow somehow too unbearable to the human ear. But that’s why we meet and not email when we have difficult problems to work out where dissension and division exists around best decisions or outcomes. It is why social media is not the place to solve problems, it is a place to touch the people who belong in your group of largest common denominators. Let’s use DBC as a model community for making upstairs private on our social streams, and making downstairs so darn sweet to be a part of that we show our children why its all just fine to network on the social web, and not to retreat privately to our tribes.