David Eshun's

1. Music Magazine
David Eshun

2. Layout conventions
Both magazines have 3 columns. There are 2 cover lines
on the side and the masthead and main image is in the
middle column. This suggests that that is the usual
convention of a music magazine cover.
Masthead
The mastheads have different fonts to each other as they are attracting
different target markets. VIBE has a large masthead and uses the font ARIEL
BLACK which makes it stand out as compared to Hip-hop, which has a small
masthead and makes the magazine look simple and draws attention to the
main image. Hip hop uses a shadow because it helps the masthead stand out
from the background. It breaks the usual conventions of a masthead and the
positioning of the masthead is at the top middle of the cover page.

3. Cover lines
Both cover lines have 3 different
colours and different fonts. The
variance in cover lines makes the
magazine look more interesting
because it gives the effect that
there is more on the page.
Main Image
Both magazines use the main image to
sell their magazine. The models
featured are famous and idolised. The
images take up most of the space as it
makes it the first thing that draws
attention and it sells. VIBE uses similar
colours on the main image as the
masthead and background. This relates
the magazine to the image. The main
image of VIBE has a blurred out
shadow. This makes it stand out to the
audience. They do this because the
model is famous and may help boost
sales.

4. Statement Of Intent
What is the name of the magazine?
The name is called ‘Urban BEATS’
What is the magazine going to be about?
The magazine will be a music magazine that gives the latest news and information on musicians. It gives features such as
interviews about artist DeshLi on his first visit to the UK.
How I intend to place the masthead?
The masthead will be at the centre of the magazine. It is the normal convention of a music magazine.
What is the dominant image going to be and why?
I want the dominant image to be of a male artist in a costume (tops with chain) and props such as a microphone for
performance, the artist is a male as that is the dominant sex of the genre and a frowned facial expression and attitude
that represents my chosen genre fits the genre of the magazine.
What does the image tell your potential target audience?
The image would tell the genre of music the magazine is, which is, rap/ RnB and what to expect.
Will your target audience find your front page appealing and why? And why not?
Yes
Would you be including any other image on the front cover?
Yes I will include other images that fit to the cover lines.
How is the potential target audience and how do I know that?
The potential target market is aimed at male teenage- young adults who enjoy rap or RnB. You will know that by the main
image used, props, costumes, and the masthead and cover lines on the magazine.
What articles will be found in my magazine?
Latest Juicy News about musicians, album info, tour dates, interviews and posters as prizes.
How do these articles relate to the title of the music magazine?
The articles talk about all things music related as it is about the artists and gives information on ways to get involved with
what artist are doing that will keep the audience interested.
How many different fonts am I going to use, what colour and what size and style?
I will use 2 different fonts; Ariel black, Ariel rounded and the masthead will be a large fancy skyline.
I will use 3 different colours.
Blue Grey Black
Will your target audience find this appealing? Why?
Yes as the masthead is fancy which draws attention to the magazine but the fonts of the cover lines is simple so the
magazine doesn’t look overcrowded.
Will your chosen font, depict the genre of the music magazine?
No

9. • Masthead: Urban Beats
• Selling Line: The freshest tunes from the
freshest artists
• Main Cover line: Desh Li talks about his new
album ‘Fresh Start’
• Coverlines: ‘MarshHeat-Behind the scenes of
their new music video’

10. This is the masthead. I made this
through the internet and cropped
out the white background on
Photoshop using the magnetic lasso
tool.

11. Cover Page

12. This is the former background of my
music magazine. I made the
background by using the invert crop
tool on Photoshop from a previous
image. I decided to change the
background to a plain white
background to make the magazine look
more simple.

13. The images all have
The contents page has The date is
correlating page
Contents written in large written in
numbers to the
at the top corner of the large
contents which helps
page.
relate it together.
The name
of the The main
magazine image is
is also larger than
written in the rest of the
large on images. It
the shows
contents importance
page. and draws the
audience to
The cover it.
lines from
the front
cover are
featured
on the
contents
page.
Conventions of a Contents page

14. Contents page

15. There are normally by-
lines to give credit to
the photographer
A large image A Quote Stand First
The celebrity in Most
The quote
the image magazines have
from the
encourages the a stand first to
interview
reader to buy introduce the
helps break it
the magazine as celebrity being
down to the
they look directly interviewed/
reader so
at the reader. talked about.
they have a
The main image
sense of
is usually on the
what it is
left side of the
about.
page.

16. Double Page Spread