This deck is designed to help entrepreneurs, startup founders, and business owners better understand the types of services that SplashOPM offers its clients. Our goal is to show complete transparency in pricing and be as helpful as possible in your decision-making process. Visit https://splashopm.com for more information or email derric@splashopm.com with questions.

1. A Startup and Growth Marketing Agency
for Founders and Entrepreneurs

2. Derric Haynie
CEO and Co-Founder
Shana Haynie
Creative Director and Co-
Founder

5. Growth Marketing is the process
of focusing your business efforts
on growing a community as fast
as possible, in an environment of
extreme uncertainty, on a limited
budget.

6. We test channels – Facebook, Twitter, AdWords, SEO, Content
Marketing, etc…
We study results
We double down on what works and shut off what doesn’t.
Building Your Own Community – Sometimes called Web 2.0...
You create a place where your potential customers hang out and talk
about subjects related to your industry. A safe space for people to
learn and grow that you help foster, and in return, you build
products or adapt products around the community to monetize.

8. A Blog
Facebook Ads
A New Website
Someone to post on your Twitter page

9. More Customers
People Engaged Around Your Business’s Topics
Products and services that are better designed to help your
customers even more than they do now.

10. Grow a loyal online following
Understand your perfect buyer, and their biggest pain points
Learn how to speak directly to your target audience in a voice that
they will listen to
Build brand consistency so that your potential customers
recognize and trust you
Create seamless conversations with your audience through
targeted email, advertising, social media, community building,
and content campaigns

14. And we’ve got plenty of expertise running these tests…
But we aren’t going to tell you that a well-designed test that
worked with a previous client will work for you 100% of the time.

15. Budget
Time Commitment from Client and Willingness to Win
Experience of Client
Industry/Product/Company “Buzz” Factor
Sales Process and Cycle
Product Offering Structure
Timing
Dumb Luck

16. We:
Structure the workload
Execute on our core competencies
Pick the brain of your team to extract your brand / ethos
Assign work to the team to polish up and use for:
Sales Copy
Web Copy
Blog Posts
Video and Image Posts/ads
Branding / Messaging / Positioning

18. 1. Setting up a solid website with great copy, content, and a clear
strategy for converting a visitor into a prospective lead.
Positioning Free and Low Dollar offers on the website to entice your
specific audience
Building EXTREMELY solid content designed to engage and convert.
Checking website copy for voice-audience consistency
Building Dedicated Squeeze pages
2. Testing various traffic channels
Facebook
Google
Twitter
Pinterest
Instagram
About 15 other strategies…

19. 3. Manage and Analyze Results
Monitor and adjust advertising weekly, maybe even daily
Track results in Google Analytics
Optional: Survey New Customers
Report findings
4. Adjust Strategy
Double down on what works
Shut down weaker channels
Refresh content to align with findings

20. Facebook Ads Driving Traffic:
Monitoring and Improving Campaigns

21. Sending Traffic to Blog Post
Lead Magnet Offer
Low Dollar Offer
Great Content on
Relevant Topic

22. PDF Download
Email Lead Collection

23. Website Setup (not website creation or development) –
Copy, Analytics, Remarketing, Blog Posts, SEO:
$2500
Lead Capture Setup – Pillar Blog Post, Lead Magnet, Squeeze Page:
$2500
Indoctrination Email Campaign – 5 emails sent to new subscribers:
$2000
Social Ads Test – Targeting, Creative, Ad Copy, Multiple Tests for 1
campaign:
$1500/channel + ad
spend

26. “Filling out the content marketing plan
template was an intense experience, but I
definitely feel like we have a better grasp on
who our target audience is…These guys
rock!”
- Jonathan Dyer, Bookkeeper’s Friend
“They brought clarity to my message and
brand… they pointed out many things I
needed to change… they came up with
amazing taglines…
I highly recommend getting a consultation
with them.”
- John Chao, Facentials Skincare

28. Content Marketing Plan - $1000
Online Advertising Plan - $1000
Email Marketing Plan - $400
Social Media Marketing Plan - $1000
On-site Optimizations - $1500
Entire Online Marketing Plan - $3500
Comes with all guides, plus budget, goals, analytics
How it works:
You fill out a template with your current strategy details
We meet for 1-2 hours and talk about how to improve and maximize your efforts
We rewrite the strategy, do additional research, finalize and send to you as a
final document. Usually 20- 30 pages in length.
You (or we) execute over the next year, continuously update the plan with changes, and succeed.

29. Content Marketing Plan Consultation
2 educational videos
1+ hour consultation
Analytics and tracking setup
2 custom images - one e-book image, and one lead magnet image.
Price: $1200

31. Cost $150 / hr and usually include a little bit of prep and
always include some action items at the end.
Email derric@splashopm.com for more information.
Include:
1+ hour of detailed strategy breakdown
Voice Recording of session for your reference
Action Items for both parties

33. Facebook Ads Campaign - $500 setup and $500 / month
Facebook Ads Retargeting Campaign - $400 setup and $250 /
month
Evergreen Blog Post with Custom Header Image - $500
Serious Social Media Channel Growth – Hyper focused strategies
designed to get a large (quality) following, fast. (Perfect for an
upcoming product launch) $750/channel/month

34. Derric Haynie
@SixPeppers
Splashopm.com/blog
Our Properties:
San Diego Digital
Marketing Experts
Startup Socials San
Diego (Partnership)