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Technology
Transforming University Experience

     Derek Laney
     Director Product Marketing
     @derektweets
The Education Experience   Gap
The Student Journey *

                                             Refer Choose
                                      Alumni             Sign Up
                                   Graduate                     Get Classes
                                      Exams                    Orientation
                                              Switch   Start

* Specifically at an Institution
http://xkcd.com/773/
The Institutional Environment




                                                    Administration
                                     Employers                       The University
                       ScholarsFaculty 1                             Dean MOOC *
                       Student Centre                                Social Club




                                              Bar



                                                                          Faculty 2
                     Examiner
                              Library                                Peers     SGOY   **
                                 Sport &Rec                          Mentor
                                    Lecturer
                                                       Industry

* Massively Open Online Course
** Some Girl On Youtube
The Life Reality
                         I
                       Want to
                 I
                       Know
             Learned
              at Uni
                             I
                        Use at Work



                                      Not to scale
                                      If only this was a big data problem
Learning from the World’s Most Innovative Company *


                        Sharing             X=    Teaching
                        Strong Ties          >Weak Ties
                        Beautiful           >Correct


                                                           #1 Share   Sales, Service,
                                                                                        Innovation
                                                            Cloud       Marketing
                                                                                        2011, 2012
* According to Forbes Magazine 2011, 2012                 Computing       Leader
New Ways To Connect With Customers
 Social           Mobile            Big Data         Community                     Apps            Trust
New ways to   New ways to reach    New ways to       New ways to                New ways to     New ways to
  connect        customers        discover insight    collaborate                build apps   build relationships

                                                          Cloud Computing
                                                      New ways to connect everything
New Ways To Connect
 Social           Mobile             Big Data         Community                     Apps            Trust
New ways to   New ways to reach     New ways to       New ways to                New ways to     New ways to
  connect         students         discover insight    collaborate                build apps   build relationships

                                                           Cloud Computing
                                                       New ways to connect everything
Become a Connected Institution
Connectin a Whole New Way




                       Connected   Connected
                       Faculty     Industry




           Connected
           Students                            Connected
                                               Courses
Cloud has Democratized Systems




      http://bit.ly/sfobama12
      http://bit.ly/mcobamaplays
Social is Revolutionizing Access




                http://bit.ly/mcclemson
Mobile is Transforming Experience




               http://bit.ly/uniofadelaide
Slides for Today: http://bit.ly/thetaslides

View a Demonstration: http://bit.ly/sftheta
Where to start with Social Media?




               http://bit.ly/measureupsocial

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Salesforce @ Theta 2013

  • 1. Technology Transforming University Experience Derek Laney Director Product Marketing @derektweets
  • 3. The Student Journey * Refer Choose Alumni Sign Up Graduate Get Classes Exams Orientation Switch Start * Specifically at an Institution
  • 5. The Institutional Environment Administration Employers The University ScholarsFaculty 1 Dean MOOC * Student Centre Social Club Bar Faculty 2 Examiner Library Peers SGOY ** Sport &Rec Mentor Lecturer Industry * Massively Open Online Course ** Some Girl On Youtube
  • 6. The Life Reality I Want to I Know Learned at Uni I Use at Work Not to scale If only this was a big data problem
  • 7. Learning from the World’s Most Innovative Company * Sharing X= Teaching Strong Ties >Weak Ties Beautiful >Correct #1 Share Sales, Service, Innovation Cloud Marketing 2011, 2012 * According to Forbes Magazine 2011, 2012 Computing Leader
  • 8. New Ways To Connect With Customers Social Mobile Big Data Community Apps Trust New ways to New ways to reach New ways to New ways to New ways to New ways to connect customers discover insight collaborate build apps build relationships Cloud Computing New ways to connect everything
  • 9. New Ways To Connect Social Mobile Big Data Community Apps Trust New ways to New ways to reach New ways to New ways to New ways to New ways to connect students discover insight collaborate build apps build relationships Cloud Computing New ways to connect everything
  • 10. Become a Connected Institution Connectin a Whole New Way Connected Connected Faculty Industry Connected Students Connected Courses
  • 11. Cloud has Democratized Systems http://bit.ly/sfobama12 http://bit.ly/mcobamaplays
  • 12. Social is Revolutionizing Access http://bit.ly/mcclemson
  • 13. Mobile is Transforming Experience http://bit.ly/uniofadelaide
  • 14. Slides for Today: http://bit.ly/thetaslides View a Demonstration: http://bit.ly/sftheta
  • 15. Where to start with Social Media? http://bit.ly/measureupsocial

Hinweis der Redaktion

  1. Highly Scientific Research MethodsMeticulous Attribution and Referencing
  2. The Tangled Web of Engagement at University* Massively Open Online Course** Some Gal/Guy Online
  3. Networking
  4. Networking is how Business Teaches
  5. Social- Mobile eBooks Student Centre (UTS)BigData Data Driven LearningPersonalised LearningCommunity Peer grading Virtual Study groupsApps University of Adelaide “O-guide”Trust Natural fear of institutional control and trackingCloud Computing- Obama
  6. Social- Mobile FBigData Data Driven LearningPersonalised LearningCommunity Peer grading Virtual Study groupsApps University of Adelaide “O-guide”Trust
  7. http://bit.ly/sfobama12
  8. http://bit.ly/mcclemsonGrifith University – Journalism Students have a mandatory Twitter Course2nd Screening Lectures
  9. http://bit.ly/uniofadelaide
  10. Innovation and Measurement
  11. Social media measurement is just one component of Marketing Cloud’s Social Maturity Model. Answer 10 simple questions to see how your company ranks across all of the categories.