Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
M Shopper Mobile Commerce Intro
1. Americans Love Their Cell Phones Today, We Don’t Leave Home Without Our Wallet, Keys, and Phone Americans Love To SHOP Americans Love Their Cell Phones Today, We Don’t Leave Home Without Our Wallet, Keys, and Phone
2. What Others Are Saying About Mobile “ We can make more money in mobile than we do in the desktop eventually ... the mobile computer is more targeted.” Google CEO Eric Schmidt “ 24% of text message recipients respond … it’s one of the hottest new channels available” – Edward T. Manzitti – Direct Marketing Association VP of Research Worldwide consumer spending on mobile will increase to over $88 billion by 2012 – Strategy Analytics “ The iPhone will do for the mobile web, what the iPod did for digital music” – David Gould – CEO mShopper mShopper CEO David Gould August 2008: Google confirms huge search traffic from iPhones. Users generate 50 times the mobile search traffic of other devices Vic Gundotra- Head of Google Mobile Operations