1. Dennis G. Kelleher
328 Weatherstone Drive
New Cumberland, PA. 17070
dennisgkelleher@gmail.com
315-729-6939
Summary of Qualifications:
New Business/Product Development ~ P&L Accountability ~ Marketing and Branding Strategies ~
Relationship Management ~ Multi Channel Experience ~ Team Building ~ Strategic Alliances
! Proven sales leader with a sense of urgency and drive to achieve budgeted goals
! Created and nurtured a self fulfilling talent system and high performance culture
! Outstanding reputation for handling conflict and creating positive environments for personal growth
! Respected by supplier partners for expertise in navigating customer relationships and achieving results
! Creative strategies leveraging global category expertise to enhance category performance
Experience
Daymon Worldwide, March 1991 to Present
Director of Business Development- Ahold USA- Carlisle, PA, April 2010- Present
Lead and direct all aspects of the AUSA Private Brand business. All budget and revenue goals have
been achieved in my tenure as Director. The 2015 budget is over $1B in sales and $20M in brokerage
revenue. Managed a team of 30 associates. Notable achievements:
! Developed a team structure that supported the strategies of the customer and business. Focused on
achieving budgeted sales, performance management and talent acquisition.
! Promoted 22 associates in last 2 years including domestic and international roles.
! Created a product development platform for differentiated/innovative new items
! Activated ConAgra brand portfolio via integrated merchandising strategies
Director of Non Foods- Business Development Team- Stamford, CT, November 2007-April, 2010
Directed a portfolio of supplier partner business in excess of $800 million. Responsibilities included
building and enhancing senior supplier and customer relationships. Provided a window on the world
perspective of best in class performance. Results during tenure confirm private brand share and growth
outpaced total industry performance.
Director of Business Development- C&S Wholesale, Keene NH, January 2004- November, 2007
Start up business relationship with the #2 Wholesaler in the US. Key responsibilities were to achieve
budgeted sales, develop, train and manage all members of our customer team. Critical skills required
ability to manage from afar and maintain relevant communications.
Notable achievements included a successful label redesign of the Best Yet brand portfolio. Prime
imperative was to manage expectations of supplier community and negotiate fair terms on packaging
and inventory.
Senior Business Manager- Penn Traffic Co. Syracuse, NY, November 1996 to 2003
Leadership for all Private Brand related activities and managing a portfolio of 2300 items, $400
million in sales.
! Orchestrated the retailer consolidation of 3 buying offices and purchasing of multiple labels into a
centralized location.
! Interacted with key branded manufacturers and brokers to find supply chain efficiencies.
! Strengthened relationships with senior management, category managers, and department directors,
via active participation in all sales meetings. Recognized as part of customer leadership team.
! Led cross-functional, diverse group of associates in an effort to enhance performance management
through various workshops and training courses.
! Improved share of private label sales by 300 basis points adding $3.5 million increased profits.

2. Business Manager- Topco Associates Headquarters, Skokie, IL January 1993 to November 1996
Developed skills as a product-sourcing expert for all center store departments. Enhanced profits by
strengthening our long-term partnerships with supplier partners.
! Managed $700 million in total sales annually and responsible for over $8.6 million in generated
bottom line revenue.
! Leveraged collective volumes to create efficiencies for our manufacturers via improved logistics
and forecasting.
! Created several volume building promotions in a “block buy” format by adding retailer incentives
to aggregate orders into a specific time frame.
Business Manager, Ahold- Finast Division, Windsor Locks, CT. March 1991 to January 1993
Led a cross functional team through the transition of over 400 HBC items into a new label design. Key
functions included sourcing of premium tier products and negotiating packaging and design costs.
Wonder Market/Big Discount Stores, Worcester, MA. 1985 to 1991
Mastered all aspects of procurement including DSD, Candy, General Merchandise and HBC. Lead and
coordinated a complete diagnostic of Specialty and Natural Foods progressing to mainstream integration and
double digit sales increases.
Star Market Company, Boston MA. 1979 to 1985
Selected to the management training “fast track” program and progressed through all aspects of operational
responsibilities. Recognized for running departments and stores with low shrink and operational excellence.
Progressed up to store manager and special assignment projects of increasing responsibility.
Exemplary Accomplishments:
! Daymon PDS Award Winner
! Contributor to FMI sponsored study on Efficient Product Assortment
! Daymon Executive Board appointment: position for non officers
! Broker of the Year Award – Georgia-Pacific
! Topco’s “Unleash the Power” Achievement Award
! PLMA- award recognitions in packaging design and innovative items
Advanced Education Classes Taken:
• University of Chicago (Advanced Selling Skills)
• Western Michigan University (Socratic Sales Seminar)
• Stephen R Covey “Lesson on Leadership Seminar”
• Communispond Presentation Skills
• Sales ability (Daymon)
• Building Successful Private Brand Programs
Education:
Suffolk University- Boston MA. BSBA in Management/Marketing