Refers to effective communication between people, workers and people of different cultural background A communication between people whose cultural perceptions and symbol systems re distinct enough to alter the communication event An academic field of study which seeks to understand how people from different countries and culture behave and communicate The interpersonal interaction between members of different groups which differ from each other in respect of the knowledge shared by their members

1. ACTIVITY

3. LEARNING OUTCOMES
• Identify what intercultural communication is, its elements and importance to education
• Explain the role of language
• Illustrate the characteristics of culture
• Describe the relationship between language and culture

4. WHAT IS INTERCULTURAL
COMMUNICATION?
• Refers to effective communication between people, workers and people of different cultural
background
• A communication between people whose cultural perceptions and symbol systems re distinct
enough to alter the communication event
• An academic field of study which seeks to understand how people from different countries and
culture behave and communicate
• The interpersonal interaction between members of different groups which differ from each
other in respect of the knowledge shared by their members

5. ELEMENTS OF I. C.
•Perceptions: beliefs, values, attitudes, world views, social organizations
•Verbal Processes: the way which cultures employ symbols to portray things and
experiences
•Nonverbal Processes: shared thoughts and feelings of bodily bahavior, time and
space
•Contextual elements: business, education and health care, tourism and
personal relationships

6. WHY DO WE STUDY I. C.?
• Increase self-awareness
• Demographic changes
• Workplace and Economic Globalization
• Creative Problem Solving
• Global and Intrapersonal Peace Respect

7. What is language?
Share your Ideas..
• - a system of verbal and, in many cases, written symbols with rules about how those symbols can
be strung together to convey more complex meanings.
• - a man’s language is a reflection of the kind of person he is, the family where he comes from and
the level of education he has attained.

8. Four Areas of the Study of Language
• PHONOLOGY – study of the way sounds function in languages, including phonemes(ex; syllables
structure, stress, accent and intonation)
• SEMANTICS – study of word meanings and word combination.
• GRAMMAR – refers to the structure of language through its morphology and syntax.
• PRAGMATICS – is concerned rules for the use appropriate language particular contexts.

9. LANGUAGE AND CULTURE
• - an approach that may reveal the difference between language and culture is to study how
children in different cultures (speaking different languages) develop concepts as they grow up.
• Perhaps, the most significant of the inventions made possible by culture is language because it
is an integral part of culture and human culture cannot exist without it.
• Language determines thought and therefore culture. In reality language and culture influence
each other- Edward Sapir

10. LANGUAGE AND CULTURE
• - an approach that may reveal the difference between language and culture is to study how
children in different cultures (speaking different languages) develop concepts as they grow up.
• Perhaps, the most significant of the inventions made possible by culture is language because it
is an integral part of culture and human culture cannot exist without it.
• Language determines thought and therefore culture. In reality language and culture influence
each other- Edward Sapir

11. CULTURE
• It is a set of learned behaviours, beliefs, attitudes, values, and ideals that are characteristics of
a particular society or population (Ember, 1999)
• Learned norms, values, knowledge, artifacts, language, and symbols that are constantly
communicated among people who share a common way of life (Calhoun, 1994)
• The UNITED NATIONS EDUCATIONAL SCIENTIFIC and CULTURAL ORGANIZATION (UNESCO) (2002)
described culture as follows: culture should be regarded as “the set of distinctive spiritual,
material, intellectual, and emotional features of society or a social group, and that it
encompasses, in addition to art and literature, lifestyles, ways of living together, value systems,
traditions and beliefs”

12. Characteristics of Culture
• Culture is learned : ex- a child born in Philippines but was brought to U. S. after birth may not develop traits
characteristics of Filipinos.
• Culture is shared by a group of people: ex-marriage involves only one man and one woman is cultural in our
society.
• Culture is cumulative: ex- jeepneys and tricycles in the Philippines are good examples of cumulative quality of
culture where Filipinos invented it and later on improved by the next generation.
• Culture change: ex- City dwellers do not have or need skills for survival in the wilderness. Most would likely starve to
death because they do not know how to acquire wild foods and survive the extremes of weather outdoors. While urban
life has abilities to drive a car, use a computer and obtain food in the market.

13. • Culture is dynamic: ex- One form of diffusion is the growth of language. Filipino vocabulary has grown because of
borrowing words from other languages line Spanish, Chinese and English.
• Culture is Ideational: ex- Man assigns meanings to his environment and experiences by symbolizing them.
• Culture is diverse: ex- The choice of a marriage partner involves many different parts of culture as religion,
economic class, education, beliefs, etc.
• Culture gives us a range of permissible behaviour patterns: ex- It tell us how one should act as a husband,
wife, parent, child, etc. ,or how we should dress according to our gender, the rich and complex dressing patterns of
women to men and many more.

14. COMPONENTS OF CULTURE
Language Ideas Norms Tools, Medicines
Symbols Knowledge Mores Books
Beliefs Laws Transportations
Values Folkways Technologies
Accounts Rituals
COMMUNICATION COGNITIVE BEHAVIORAL MATERIAL

15. THE ORGANIZATION OF CULTURE
HOW IS CULTURE TRANSMITTED?
1. Enculturation ex- Learning the folkways, mores, social traditions, values and beliefs of one’s own group.
2. Acculturation ex- Learning some new traits from another culture. Students from rural areas migrate to urban areas
and gradually learn some new customs. Or, the interaction of Filipinos with American in the Philippines is considered as an
example.
3. Assimilation Term used for a process in which an individual entirely loses any awareness of his/her previous group
identity and takes on the culture and attitudes of another group.

16. IMPORTANCE and FUNCTIONS of CULTURE
• Culture helps the individual fulfil his potential his potential as a human being.- it helps in the
regulation of a person’s conduct and prepares him so he can participate in the group life.
• Through the development of culture man can overcome his physical disadvantages and allows
us to provide ourselves with fire, clothing, food and shelter.- with modern technology, man easily
communicate with friends and relatives in distant places.
• Culture provides rules of proper conduct for living in a society
• Culture also provides the individual his concepts of family, nation, and class.

17. SUMMARY
Throughout the world, human beings use thousands of language to communicate with one
another. Some languages have expanded over the centuries, but there are also many that have
become extinct.
Every society has a culture, no matter how simple it may be and every human being is cultured. An
understanding of culture, its elements and characteristics, its organization, and how it is
transmitted will provide us with a better appreciation of the different cultures of people with
whom they may relate now and in the future.

18. ASSESSMENT TASKS
•Discussion Questions
A. Importance of Intercultural Communication
B. Significance of understanding culture, its elements, characteristics, and components
C. The relationship between language and culture