In the online world, your blog is your home base. This essential Web real estate is where you go deep with your readers and customers to build trust and credibility, as well as create your point of distinction in the marketplace. When you have a plan for your book blog that supports your objectives, you will make time and you will see the results in more traffic, more readers, more comments, more subscribers and more sales. [updated July 2013] More tips: http://BoostYourVisibility.com

1. The Secret to
Author Blog Success
How to Dominate Your Niche with a Book
Blog Denise Wakeman
Your Guide To Better Visibility on the Web

2. 2
Over 2 billion people have access to the Web.
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute

3. Author Blog Success
Why Blog?
You Must Be a
Content Machine
6 Ways to Produce
Quality Content
Amplify Your
Message
10 Bonus Tips
3 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute

4. Why Blog for Your Book?
You will:
 Have greater visibility
 Get found by your ideal
reader
 Enhance your reputation
 Establish your brand
 Build credibility
 Get more traffic
 Build your list
 Sell more books!
4 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

5. Blogging Attracts More Visitors
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
5

6. The Digital Handshake
6 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute

7. Blogging More Often Drives Results
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
7

8. Your blog is home base for your book
8 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

9. Personality Not Included
9 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute

10. Align, Expand and Succeed
10 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

11. 3 Steps for Creating Great Content
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
11

12. “You will never keep people from
talking. But you can take actions to
influence the content of what they
say.”
~ Seth Godin, Marketing Guru
12 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

13. 3 Step Content Formula
Use
Keywords
Create
compelling
headlines
Tap into what
your readers
want
13 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

14. It’s all about content
“…your blog is for communicating the essence of
your brand.”
~ Gary Vaynerchuk, author of “Crush It!”
14 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

15. Blog = Better SEO
 Search Engine Optimization
 Better Listings On Google
 More Visibility Means More Opportunity
 Get found on the Web
 Keywords
 Headlines
15 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

16. Use Keywords
Do your research Use tools to build your list
of keywords
 Freekeywords.wordtracker.com
 Google Analytics
 Google Keyword Suggestion
tool
(requires Google Adwords
account)
16 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

17. Blog Post Titles
 Your Title is Your Headline
 First impression
 Shows up in search results & syndication sites
 8 out of 10 read headline copy
 Numbers in headlines bring in more traffic
 Write your headline last
 Keep a “swipe file” of sample headlines
 Questions
 Statistics
 Stories
17 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

18. Create a Variety of Posts
 Mix it up with different styles of posts
 Top 10
 How-to
 Case studies
 Reader Q&A
 Opinion
 Link round-up
 Poll/survey results and analysis
18 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

19. Types of Post Titles
19 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

20. 6 Ways to Produce Quality Content
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
20

21. 1. Plan Your Posts
 Make a list of categories for your blog
 List 5 sub-topics for each category
 Create a style bank
 Leave room for spontaneity
 Time yourself
 Plug posts into your Editorial Calendar
 Assign each sub-topic to a date
21 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

22. 2. Keep a Running List of Ideas
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute22
 Everything is fodder
 Conversations
 Books
 Articles
 Other blog posts
 Photos
 Write/Record your ideas
 Paper
 Word doc
 Evernote.com ***

23. 3. Schedule Time
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute23
 Schedule time for your
blogging
 Mark blogging time on
your calendar
 Post 2-3 times per week
 Read and comment 2
times per week on other
blogs

24. 4. Write a Series of Posts
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute24
 Short on time? Take a couple
hours to pump out a series of
posts
 Queue posts to publish on
future dates
 Use Editorial Calendar plug-in
for Wordpress

25. 5. Invite Guest Bloggers
 Add the voice of others in your industry
 Invite people in your community
 Your team
 Your vendors
 Your colleagues
 Your customers
 Thought leaders in your industry
 Post a request on Blogger Linkup –
www.BloggerLinkup.com
25 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

26. Guest Post Quick Tip
 Create submission
guidelines
 Set up a form on your
site to collect guest
posts
 Add a navigation link
on your blog
Form from Twitip.com
26 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

27. 6. Interview Experts
©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute
27
 Monthly or weekly
feature
 Identify 12-20 experts in
your industry
 What’s in it for them?
 5-7 questions
 Text and Audio
 Interview on the phone
 Transcribe
 Post both audio and
written versions

28. Still Alice
28 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

29. Amplify Your Message
29 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

30. Enlist Your Audience
 Make it easy to share your content
 Share buttons
 Call to Action
 Retweet
 Subscribe
 Comments
 Make them social too!
30 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

31. Share Your Content
Make your posts viral
31 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

32. Call to Action
 Retweet
 Subscribe to
list
32 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

33. Crush It!
33 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

34. Socialize Comments
 Avatars help build
community
 Share comments on
social sites
34 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

35. 10 Bonus Tips
©2013 Denise Wakeman, The Blog
Squad LLC • Do NOT distribute
35

36. 10 Bonus Book Marketing Tips
1. Use your book title as domain name
for blog
www.yourbooktitle.com
2. Use a custom header/banner
36 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

37. 10 Bonus Book Marketing Tips
3. Collect email
addresses with
subscription form
4. Create a Google+
community or
Facebook group for
your readers
37 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

38. 10 Bonus Book Marketing Tips
5. Participate in
the
blogosphere
6. Podcast your
book – publish
in multiple
formats
38 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

39. 10 Bonus Book Marketing Tips
7. Set up a Facebook
Page for your
book for more fan
engagement
8. Have a virtual blog
tour – Google
“virtual book tour”
39 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

40. 10 Bonus Book Marketing Tips
9. Run a contest
10. Use video to
promote your
book
40 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

41. Denise Wakeman
Let’s Connect!
 DeniseWakeman.com
 Facebook.com/AdventuresInVisibility
 Twitter.com/DeniseWakeman
 Need more visibility for your book
project?
Let’s talk…
http://denisewakeman.com/book-
visibility/
 More Free Tips! –
www.BoostYourVisibility.com41 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute