How to Build Your Pet Brand with Live Video Events
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How to Build Your Pet Brand with Live Video Events Presented by Mia Voss and Denise Wakeman Nothing beats live video for creating buzz, engagement and amplifying your brand and message. In this session, Mia Voss and Denise Wakeman, both experienced live video hosts, will cover why small and large businesses should consider adding live video to their marketing mix. You’ll learn how to choose what type of video show to host, tools you can use, tips for pre and post show promotion … Once you see the power of live video, you’ll be hooked!
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How to Build Your Pet Brand with Live Video Events
- 1. Mia Voss & Denise Wakeman How to Build Your Pet Brand with Live Video Events
- 2. AUTHORITY
- 3. CREDIBILITY
- 4. EXPERT
- 5. The Fastest Way To Get Seen, Be Heard, Build Trust And Connect With Your Audience Live Video
- 6. Denise Wakeman (and Pele) • Online Biz Strategist • Marketing on the Web since 1996! • Host of Adventures in Visibility • Adventure Traveler • Cat Lover • @DeniseWakeman
- 7. Mia Voss • YouTube Host • Interviewer Extraordinaire • Host of The Mia Connect Power Chat • Brand Ambassador • Animal Lover • @TheMiaConnect
- 8. Why Video?
- 9. Why Video for Your Pet Brand? • Traffic • Search engine ranking • Authority • Visibility • Connection
- 10. Live video helps you create intimacy and accelerates engagement and growth of your business.
- 11. Video Strategy • Why you want to use live video • What goals you want to achieve using video • How can video best help your business grow • When you’re going to use live video (how often) 11
- 13. Building Brands You can build your brand with videos and photos 13
- 14. Building Brands You can build your brand with videos and photos 14
- 15. Better Than TV As humans we have an inherent drive to connect. The moment we connect, you have my attention. 15
- 16. Video on the Go
- 17. 10 Ways to Use Live Video 1. Speak to a large, global audience 2. Collaborate on projects 3. Fundraisers 4. Interviews 5. Training 6. Demo a product or service 7. Pet adoptions 8. Panel discussion 9. Customer service 10. Q&A with customers 17
- 18. 18
- 19. Tools – Streaming Video • Google Hangout • YouTube Live Video • Livestream • Meerkat / Periscope • Upload to Instagram & Twitter
- 20. Tools – Create Video • Webcam • Microphone • Good lighting • Nice background
- 21. Steps to Create a Video Show PLAN First • Purpose of Event • Title of Event • Date & Time • Guests or not • Public or Targeted Audience • Description of Event • Call to Action • Branding 21
- 22. Steps to Setup a Video Show on G+ Set up Event • Description • Trailer Video or Image • Images • Banner • Photos of Guests 22
- 23. Pre-Show All roads lead to your event…
- 24. Use Social Media
- 26. Post-Show
- 27. Get the Most Out of Your Show
- 32. What’s Next? FREE GIFT FOR YOU! Complimentary Access to Standout & Shine! The Art of Hosting an Irresistible Hangout Show DeniseWakeman.com/standout