Chattanooga Women Mean Business 2012 participants and other networking groups wanted to learn how to get the most from Linkedin.com. Presented this quick overview of the different free ways to interact using this social media platform. Also listed a couple of interactive applications that compliment Linkedin.com. Get busy connecting.

1. How to Effectively Use LinkedIn to Earn New Business
Presented by Denise Reed, Chief Business Connector

2. Linkedin.com the big picture…
LinkedIn is 277% better for lead generation than other social
networks. (http://ducttape.me/TjMIHL)
LinkedIn members did nearly 4.2 billion professionally-oriented
searches on the platform in 2011 and are on pace to surpass 5.3 billion in
2012. (http://press.linkedin.com/about)
As of August 2, 2012, LinkedIn operates the world’s largest professional
network on the Internet with more than 175 million members in over
200 countries and territories. (http://press.linkedin.com/about)

3. Linkedin.com
what makes it effective
It is all about business connections and introductions to build your
network.
Drive traffic to your website, blog, or cross pollinate other social
media platforms.
Increase search engine optimization (S.E.O.).
Get past business connection gate keepers with
personal introductions.
Underscore business experience and validity.
Be recognized in your field.
Turn a digital connection into real life connections.

4. Linkedin.com ways to work it
1. Personal Profile
2. Groups
3. Business Profile

5. Linkedin.com personal highlights
1. Personal Profile
Help people remember you with a profile head shot
Summarize your business experience.
Highlight resume related accomplishments.
Gain endorsements of skills and expertise.
Make education connections
Request personal recommendations.
Share more ways to connect: websites, Twitter, interests, groups and
associations, honors and awards, personal information, contact for…
Highlight your personal work with SlideShare Presentations
What are you reading?
Announce event happenings.
And more!

6. Linkedin.com
Personal Profile must haves
A clear, professional head shot so people will know who you are when you meet
in person. The image can be from the shoulders up in what you would wear to
work. Professional photography is not mandatory, if the image meets these
standards.
Add all the ways people might reach you and best times to call.
Provide a career summary, current employer, skills and expertise.
We recommend requesting endorsements and recommendations to validate
your experience.

7. Linkedin.com Personal Profile
Paid vs. Free Personal Profile
Free Personal Profile
Get your name and business experience out there,
only if you post the information.
Able to join groups and network within them to the 2nd degree of connection. To work
beyond the 2nd degree, find someone who is linked on the 1st degree and ask for a
introduction or invite them to a Group you belong.
Link to your Business Profile.
Paid Personal Profile (click the link to review paid options)
There are currently four profile options with increasing ways to connect,
including Free.
If you’re a recruiter or “dialing for dollars” a Paid Profile will provide more connection
details.
Check out some possibilities and a bench mark for what your personal profile could
share with other digital networkers. Click the link for details.

8. Linkedin.com Groups
2. Groups
What’s a Group?
Like minded individuals that want to share:
news, events, information polls, jobs
Personal Profiles (you), join Groups and why?
Share the latest news that relates to the reason your group was
formed and would be of interest “underlining” your on top of your
business game.
Announce your Group’s events or related events your participants
might want to attend.
Learn about job openings to refer possible candidates.
Check out Chattanoogans.

9. Linkedin.com Groups
3. Business Profile
What’s included:
Business summary.
Your staff that have Personal Profiles.
List your products or services.
Insights highlight Business Profile activities.
Business Profiles, what can be done:
Employees listing the business will automatically be listed.
Everything (but Insights) can be entered by the Business Profile “administrator.”

10. Linkedin.com Other
Power up for other ways to integrate business connections:
Make sure you integrate other social media: Twitter.

11. Contact us for more
To learn more “how to” for Linkedin, other social media coaching and
business tips consider participating in an Idea Factory, a Jelly!
Chattanooga event.
For more Linkedin tips and User Guides.
Check out:
633 Chestnut Street, Suite 600
Chattanooga, TN 37450
423-266-6388