Content marketing and SEO work best as integrated approaches. Understanding target audiences through data allows creating optimized keyword-rich content that search engines can index effectively and audiences want to engage with. Consistently publishing fresh, quality content develops audiences that generate backlinks, while metrics help measure content and ranking success to guide optimizations. Together, content marketing fulfills audience needs and SEO demands drive success.

1. Content Marketing and SEO:
An Integrated Approach for Success

2. As marketers we hear a lot about the
importance of producing compelling content,
and the importance of creating a solid content
strategy to guide our efforts.
The reality is that having a great content
strategy, and useful content will not lead us to
success alone if this content is not found by
our target audience.
We can sit here and go over how SEO and
Content Marketing are different and how they
are similar, but instead let’s take a more useful
approach and examine how they complement
each other.

3. Understand Your Audience
 Taking a data driven approach for
content creation is a great way to get
to know what exactly will pull your
audience towards interacting with your
brand.
Once we can determine what potential
consumers are interested in, their
needs, their wants, and how they are
searching the web to fulfill these
desires we can begin our keyword
planning process. Establishing key
words early on will help our efforts be
more focused and effective.

4. Create Original Optimized Content
 Integrating SEO best practices to the
content creation process from the
start can be an effective way to save
time going back and forth when
making optimizations.
When we marry great content with
the application of SEO best practices
we give our audience quality content
that can be easily found, and indexed
properly by search engines.

5. Linkbacks
 The best way to build links is by
creating awesome content, and
having a captivated audience that
links back to it. This is real SEO
success, and it is not possible without
content marketing.
This also means staying on top of hot
topics that are trending, and pulling
audiences in.

6. Consistency
 It is an important part of planning
our content strategy, because we
always want to be rolling out
relevant, quality content.
Well, consistency is also important
for SEO. Consistently creating new
content that meets the technical
guidelines SEO requires, attracts user
to our sites, and creates a successful
user experience is what we want.

7. Measurement
 We might not always think of
measuring our success in content,
but from and SEO perspective it is
important.
We need to measure our efforts in
terms of how successful are at
attracting audiences with our
content, and how we rank.
We should be applying content
marketing metrics as well, in order to
understand how if our content is
effective, and determine where
optimizations are needed.

8.  In conclusion we can say that SEO makes the
demands and content marketing fulfills
those demands. SEO asks for keywords, and
content marketing uses those keywords in
and effective way. SEO demands content,
and well content marketing is content. In
digital marketing we can’t take an isolated
approach, because we know that every part
is contributing to the big picture. More than
ever it is important for all the areas of digital
marketing to work together towards an
overall goal. SEO and content marketing
might be difference disciplines, but they
depend on one another in the application of
best practices for success.

9. Resources
 https://searchenginewatch.com/sew/how-to/2423464/8-ways-content-
marketing-and-seo-can-work-together
 http://searchengineland.com/content-marketing-seo-bigger-picture-219796
 http://www.forbes.com/sites/briansutter/2015/09/15/the-intersection-of-
content-marketing-and-seo/#636b15346b25
 http://contentmarketinginstitute.com/2014/06/seo-successful-content-
marketing-basics/