When customers meet your product for first time you have only 5 seconds to grab their interest. Studies show that 80-90% of all downloaded apps are used once and then deleted. Kano Model can help you develop better product or improve an existing product. The model classifies customer requirements which help to build successful product concept, as well improve customer satisfaction with product in early interaction stages.

1. Improve Your Product
With Kano Model
By: Denis Riftin

2. What happens when
customer meets your
product for the first time

3. of mobile customers will
abandon your site if they
have to wait just 3 seconds
for a page to load.
57%
No patience
Source: Thesocialmediahat

4. Would not give more than
two attempts to app that
failed first time.
84%
No forgiveness
Source: Compuware

5. downloaded apps used once
during the first six months.
25%
First impression
Source: Statista

6. You have only 5 second to
grab customer interest
Don't frustrate your users

7. Kano Model
1 2
3
1
2
3
Fulfill customers needs
and desires.
Create Wow moments
and memorable
interaction
8 minutes explanation video
Always keep up with
new developments in
technology

8. Examples:

9. Excitement Attributes
Google Now generate Wow
moment & memorable
interaction - when you
receive “Time to leave”
notification that you don’t
expect.

10. Performance need
There are so many options
of cloud storage, you
choose these who give you
more free space like
DropBox (16GB) or Google
Drive (15GB).

11. Basic needs
Today you wouldn’t use
navigation app that does
not get traffic information
in real-time.
In 2008 online traffic information was - Excitement Attribute
Waze App