Xbla sales data
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A year old overview of Microsoft hit online store. The Xbox Live Arcade is a trend setter in console digital downloads. You're welcome to contact me to talk shop or have more info.
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Xbla sales data
- 1. XBLA Business Report June 2011
- 2. Overview • In 2010, 13% of gamers prefered downloadable games • Overall downloadable content sales went up 5% from S1 2010 to S1 2011 • PSN competition was weakened by a suspention of its marketplace service during close to 3 weeks in May • XBLA games generated $13M per month in the first semester of 2011
- 3. June 2011 – LTD Overview • 54,2M Xbox 360 (28.5% of console market) • Over 44M Xbox 360 users are connected to the marketplace and potential XBLA buyers • 366 available XBLA games • Average XBLA game price: $9.97 • The average spending per connected Xbox 360 is $0.37 in June 2011
- 4. June 2011 – Datas Games sold June Gross revenue June 1.3M units $14.4M 4% 7% Avg price June $10.74 1.3%
- 5. Genre Breakdown per Volume Life to date June 2011 Sports Strategy & Strategy & Shooter Sim Games Sports 1.6% Sim Role- 1.5% Games 5.1% Role- 5.7% Playing 0.9% Playing Shooter 0.1% 0.2% 2.6% Racing Racing 1.5% 2.2% Puzzle & Puzzle & words words Familly 13.6% Familly Action games Action 11.6% games arcade 1.4% arcade 1.7% 40.8% 42.9% Console Console Classic Classic 10.2% Cards & Cards & 9.0% Boards Boards Coinop Coinop 14.1% 18.5% Classic Classic 5.4% 9.3%
- 6. Genre Breakdown per Value Life to date June 2011 Sports Shooter Role- Games 2.3% Sports Strategy Strategy Role- Playing Shooter 0.9% & Sim Playing Games & Sim 0.2% 5.8% 1.3% 5.1% 0.3% 1.6% Racing Racing 1.7% 2.3% Puzzle & Puzzle & words words Action Familly 14.1% Action Familly 12.2% arcade games arcade games 44.7% 1.7% 46.4% 2.1% Console Console Classic Cards & Cards & Classic 8.9% Boards Boards 10.3% 16.6% Coinop 12.9% Coinop Classic Classic 5.5% 3.2%
- 7. DLC games performance • Less than a third XBLA games have playable DLC (not including non playable themes or avatar pics) • More XBLA revenue: more than 55% of the XBLA revenue is generated by 28% of games that include playable DLC • DLC games average an additionnal $5.50 potential upsell 47.8% 44.4% 72.1% Without DLC With DLC 52.2% 55.6% 27.9% Games Volume Value
- 8. Sources • Microsoft • Load Inc. • ESA • NPD Group • VG Chartz • Gamasutra • Metacritic Contact: Denis Bourdain - bourdain(at)loadinc(dot)net