Whether you are an established business entity or have just started out, acquiring new sales prospects will always be a priority for you. In fact, it is the base camp point for any organization, and it can be as easy or as tough a summit for you depending upon your strategy. This strategy is the tricky part and it holds the potential to land you in the herd or make you stand apart from the rest.

1. 4 Smart Ways to Find Your Next New Customer
Whether you are an established business entity or have just started out, acquiring new sales prospects will
always be a priority for you. In fact, it is the base camp point for any organization, and it can be as easy or
as tough a summit for you depending upon your strategy.
This strategy is the tricky part and it holds the potential to land you in the herd or make you stand apart
from the rest.
The ground lesson – Never succumb to the ease of ambiguity and randomness.
Consider yourself in a situation where you are on a random shopping spree without having a clue of what
exactly to purchase and why. So, what happens next? You end up wasting your valuable time and money
on stuff that practically might not be any use to you. Same rule will apply when you are prospecting for new
clients.
Rather than arbitrarily searching for new customers, it makes sense to make some targeted efforts. You can
begin with a thorough market research that can help you to better understand the needs of your customers.
A quick cheat sheet to set you on this journey of customer acquisition with all the requisite armory:
• Build Upon Existing Customers
Not just that upselling and cross-selling are easiest ways to expand your sales without going on a
look out for brand new customers, your gratitude gestures and positive customer relationships
towards the existing customers can subtly make them talk about you extensively and favorably in
their circle – thus, sending in new clients your way.
• Step into the Prospect’s shoe
Going gaga over what you’re good at will not make your customer your big fan, in fact, it might
result in an opposite reaction. You need to be crystal clear in your head that why should the
customer notice you, what value proposition do you offer in conjunction with the prospects’ vision.
Always remember ‘You’ is more important a word then ‘I’, especially in Sales.
• Go on a Social Spree
Social selling is becoming mainstream and it is happening for a reason. It’s often said, you can’t
catch a fish in mountains, you’ll have to head to the river to find one. Similarly, you need to be there
where your probable customer is today, i.e. social platforms. Some stalking here and there can give
you enough valuable insights. Social listening is a powerful tool after all.

2. • Teaming up: By teaming up with different businesses with same target customer, you will be able
to pick up new customers by showcasing them a wholesome package instead of a unidirectional
service. It will be a win-win situation for not just you but for the customer as well and you can very
well leverage this advantage.
These are few aspects which often get ignored while everybody is banging their head on how to expand
their customer kitty, however, a wholesome and prepared approach is certain to grant you more than what
you initially aimed for. Hence, the toil is worth the output.
What do you think attracts a customer to partner with you? Share with us your thoughts in the comments
section below.