This is a project I completed in my Portfolio I course at Full Sail University completed July 26, 2020.

1. PERSONAL BRAND EXPLORATION
Denarious Britt
Project & Portfolio I: Week 3
July 26, 2020

2. The third eldest of twelve siblings, Denarious
Britt grew up in Pensacola Fl, dreaming of
someday working in the music industry. He has
always been fascinated with attributing to the
success of developing a global well-rounded artist
who thrived on innovation. Now having served 4
years in the U.S. Navy, Denarious enrolled in the
Music Business program at Full Sail University
where he is committed to developing as an Artist
Manager and Creative Director.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Artist Manager
•Creative Director
•Marketing Coordinator
Magician Archetype :
I am an innovator, I am a creative, and
I am a believer. With that, I devote
my passion and creativity to those
who don’t yet harbor these things
within themselves. I am committed to
transforming the lives of those who
doubt.
Artist Manager, Creative Director, and Marketing Coordinator

4. • DEMOGRAPHICS: 45-75 years old,
Predominately White males, Married,
College Educated.
• PSYCHOGRAPHICS: Businessmen
and women who are willing to take the
risk to ensure what they believe to be
a progression in their label. Believes in
signing artists if there is any profit to
be made. Family-oriented and believes
in creating generational wealth.
• IDEAL AUDIENCE MEMBERS:
Mike Brinkley, SVP Artis
Management (Roc Nation), Chanee
Hylton, Manager Digital Marketing &
Strategy (Roc Nation), Pierre “Pee”
Thomas, CEO (QC), Pete Gangbarg,
President A&R (Atlantic Records)
Recruiters & Hiring Managers at Roc Nation, QC, and Atlantic Records
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
•Land an entry-level artist management position at Roc
Nation.
‣ Connect with, and send a follow up introductory
email to, 20 Roc Nation team members on linked in
by January 31, 2021.
Mid Term: (2025)
•Develop my own artist development and creative directing
firm.
‣ Manage and oversee the creative direction of 3
artist albums at Roc Nation by December 31, 2025.
Long Term: (2040)
•Establish, Kemestre Records, a record label dedicated to
developing aspiring artists into superstars.
‣ Secure partnership with Roc Nation, sign 2 up and
coming artists, and secure partnership with a major
fashion label those artist by December 31, 2024.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 63%
Microsoft Office 85%
Time Management 84%
Leadership 78%
SOFTHARD
Adobe Creative Cloud 36%
Salesforce Software 10%
Critical Thinking 46%
Public Speaking 60%
SOFTHARD

7. I help record labels reinvent the definition of
superstardom by introducing new and
innovative ways of managing and developing
artists.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years service in U.S. Navy
Education:
• Music Business, B.S., Full Sail University (Exp.2023)
Leadership:
• Managed office of 5 sailors, that lead to
80% advancement rate, U.S. Navy
• Marketing/Social Media Coordinator,
Black Student Union, Full Sail University

9. COMPETITION
Naomi Baker
Industry Experience:
• Still in school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• No leadership experience listed on profile.
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Music - 0 endorsements
Denarious Britt
Overall Online Presence:
• 19 connections, banner image not yet customized,
professional headshot, lack of details throughout profile,
no articles published, active on social media, URL
customized
• Grade: Poor, 15 out of 100
Industry Experience:
• Still in school
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• U.S. Navy, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Microsoft Office- 0 endorsements
• Leadership - 0 endorsements
Overall Online Presence:
• 3 connections, banner image customized, professional
headshot, detailed summaries throughout profile, no
articles published, active on personal social media
accounts, URL customized
• Grade: Average, 15 out of 100

10. COMPETITION
Shannon Roc
Industry Experience:
• 4 years Artist Manager, Roc Artist
Management
Education:
• Communications - Radio/Tv/Film, at The University of
Texas at Austin
Noteworthy Experience:
• Artist | Songwriter - Republic Records
• A&R | Operations Manager - SyncStories | 5 Alarm/Ole
Music Publishing
• A&R | Songwriter - Pop Machine (Universal)
Skills and Proficiencies:
• A&R- 71 endorsements
• Music Publishing - 99+ endorsements
• Social Media - 5 endorsements
Denarious Britt
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, zero
recommendations, URL customized, premium
membership
• Grade: Good, 70 out of 100
Industry Experience:
• Still in School
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• U.S. Navy, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Microsoft Office- 0 endorsements
• Leadership - 0 endorsements
Overall Online Presence:
• 3 connections, banner image customized, professional
headshot, detailed summaries throughout profile, no
articles published, active on personal social media
accounts, URL customized
• Grade: Average, 15 out of 100

11. BRAND POSITION
Paving the new road to success within the
music industry by creating organic connections
with fans, establishing the new normal, and
demanding true artistry across all genres.
REINVENTING THE SUPERSTAR

12. NETWORKING & MARKETING
Industry Events & Organizations
• Grammy U (The Recording Academy)
‣ Collegiate Membership | Santa Monica, CA
• Music Business Association (Music Biz)
‣ Collegiate Membership | New Jersey
• Broadcast Music INC (BMI)
‣ Songwriter Membership | New York, NY
Digital Marketing
• Primary Content: est. a podcast called “Kemestre”; 35 min.
episodes geared towards music reviews, and upcoming artist
spotlight. 1 episode per week; host and syndicate through
Spotify
• Primary Tools: FB, Instagram, and Twitter - promote podcast
through 60 sec. promo videos; YouTube- network with channels
geared towards music lovers for promotion.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase my knowledge of the current industry.
Showcase my creative directing skills with original content
created and produced by me.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level artist manager with at-least 15 years of
experience; family woman, and goal oriented. May. 2021
Formal Education
• Complete Music Business, B.S. by expected graduation date
in 2023
Technical Skills
• CRM - LinkedIn Learning, Dec. 2020
• Salesforce for Marketers - LinkedIn Learning, Jan 2021
• Adobe Creative Cloud - LinkedIn Learning, Jan 2021
Soft Skills
• Critical Thinking- LinkedIn Learning, Mar. 2021
• Business Writing Principles - LinkedIn Learning, Mar.
2021
• Marketing Communications - LinkedIn Learning, May 2021
• Succeeding as an In-house Creative - LinkedIn Learning,
May. 2021

14. Denarious Britt
You know how the music industry seems as though
anyone can get signed by a major label now?
Release music with no creative direction, sound the
same as everyone else and be deemed a star. Well, what I
do is help these artists develop their personal brands, express themselves artistically
in any way that please, and establish organic connections with their fans. As an
artist manager and creative director, I help artists see what they could become if the
trust themselves and fully allow themselves to be creative. In fact, I have acted as a
key consultant on 3 artist mixtapes of favor, providing direction for cover art and
assisting in developing a rollout plan.
“

15. REFERENCES
Baker, N. (2020). Naomi Baker LinkedIn Profile. Retrieved July
26, 2020, from https://www.linkedin.com/in/namonii/
Roc, S. (2020). Shannon Roc LinkedIn Profile. Retrieved July
26, 2020, from https://www.linkedin.com/in/rocmgmt/
LinkedIn Learning. (2020). Retrieved July 26, 2020, from
https://www.linkedin.com/learning/me?u=50813145
Music Organizations. (2020). Retrieved July 26, 2020, from
https://www.riaa.com/about-riaa/music-orgs/
Ingham, T (2019, April 15). The Major Record Companies Have
a Big Gender Problem - But There are Positive Signs for the
Future. Retrieved July 26, 2020, from https://
www.rollingstone.com/music/music-features/the-major-record-
companies-have-a-big-gender-problem-but-there-are-positive-
signs-for-the-future-821037/
ONETOnLine.org. (2020). Summary Report for: 13-1011.00 -
Agents and Business Managers of Artists, Performers, and
Athletes. Retrieved July 26, 2020, from https://
www.onetonline.org/link/summary/13-1011.00
ONETOnLine.org. (2020). Summary Report for: 27-1011.00 -
Art Directors. Retrieved July 26, 2020, from https://
www.onetonline.org/link/summary/27-1011.00
ONETOnLine.org. (2020). Summary Report for: 11-2021.00 -
Marketing Manager. Retrieved July 26, 2020, https://
www.onetonline.org/link/summary/11-2021.00
Manager, Artist Marketing in Sycamore AL USA - Roc Nation,
LLC- E0A583: recruit.net USA. (2020). Retrieved July 26,
2020, from https://www.recruit.net/job/artist-jobs/
E0A583E2C499AC26?
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