Course Long Power Point Presentation

1. Design Thinking, Tim Brown
-Edison understood that the bulb was nothing without a
system of electric power to make it truly useful.
Design, Business, and Innovation Dena Brody

2. Design Thinking, Tim Brown
-Edison developed marketplace geared towards people’s needs, not
simply a discrete device.
Design, Business, and Innovation Dena Brody

3. Design Thinking, Tim Brown
-Design thinking is a human-centered design ethos.
Dena BrodyDesign, Business, and Innovation Dena Brody

4. Design Thinking, Critical Question 1
What other example can you think of that represents a product that
lead to the innovation of an industry?
https://books.google.com/books/about/YouTube.html?id=0NsWtPHNl88C
Design, Business, and Innovation Dena Brody

5. Design Thinking, Critical Question 2
Do you believe that the original product was made with the intention
of an innovation?
https://books.google.com/books/about/Empires_Of_Light.html?id=BKX5UYWzVyQC
Design, Business, and Innovation Dena Brody

6. “Going Deeper, Seeing Further…”
• Ethnographic research is human-centered, observation-based research
Design, Business, and Innovation Dena Brody

7. • Value comes from quality of interpretation and synthesis applied
Design, Business, and Innovation Dena Brody
“Going Deeper, Seeing Further…”

8. • Think outside the box
• Nonlinear interpretations
• Zooming out for context
• Multiple layers of subjectivity
Design, Business, and Innovation Dena Brody
“Going Deeper, Seeing Further…”

9. • Rethink conventional ways of interpretation
• Extremes and analogies
• Cultural forces
• Synthesizing multiple sources
Design, Business, and Innovation Dena Brody
“Going Deeper, Seeing Further…”

10. • Communicate and collaborate with all players
• Open-source interpretation
• Collaboration with consumers and customers
• Turn the lens inside
• Widen to the business ecosystem
Design, Business, and Innovation Dena Brody
“Going Deeper, Seeing Further…”

11. Ethnographic Research, Students Setting Up For Movie Night
Design, Business, and Innovation Dena Brody

12. Ethnographic Research, Students Setting Up For Movie Night
Design, Business, and Innovation Dena Brody

13. Ethnographic Research, Students Setting Up For Movie Night
Design, Business, and Innovation Dena Brody

14. Ethnographic Research, Students Setting Up For Movie Night
Design, Business, and Innovation Dena Brody

15. Ethnographic Research, Students Setting Up For Movie Night
Design, Business, and Innovation Dena Brody

16. Ethnographic Research Observations
• When one person has something important to say, everyone listens
Design, Business, and Innovation Dena Brody

17. Ethnographic Research Observations
• Every three or four people had a table in front of them to place food
and drinks
Design, Business, and Innovation Dena Brody

18. Ethnographic Research Observations
• Most took shoes off to get comfy
Design, Business, and Innovation Dena Brody

19. Ethnographic Research Observations
• Many people brought blankets, pillows, and stuffed animals
Design, Business, and Innovation Dena Brody

20. Ethnographic Research Observations
• Couples want longer couches
Design, Business, and Innovation Dena Brody

21. Ethnographic Research Findings
• Desire to feel comfortable and at home
Design, Business, and Innovation Dena Brody

22. Interviewing Humans
• Give basic info and build friendly environment
Design, Business, and Innovation Dena Brody

23. Interviewing Humans
• Conversational
Design, Business, and Innovation Dena Brody

24. Interviewing Humans
• Listen
Design, Business, and Innovation Dena Brody

25. Interviewing Humans
• Let their thoughts lead the interview
Design, Business, and Innovation Dena Brody

26. Interviewing Humans
• Open questions only
Design, Business, and Innovation Dena Brody

27. Interview Planning
Design, Business, and Innovation Dena Brody
Open General
-What is the setting up process like?
-When have you ever missed a movie night?
-What is the environment like?
-What do you and/or others bring?
-What do you enjoy about movie night?
-How is movie night different from usual hang outs?

28. Interview Planning
Then Go Deep
-How does the organizational structure make you feel?
-How does it make you feel when you miss a movie night?
-What affect does the darkness have?
-Why do you bring that? How would your experience be without it?
-How would you feel if there were no movie nights? Why?
-How is it beneficial for a college student?
Design, Business, and Innovation Dena Brody

29. Edited Interview
• https://youtu.be/VvaafrCt224
Design, Business, and Innovation Dena Brody

30. Interview Findings
• Students desire time to relax and forget about school
Design, Business, and Innovation Dena Brody

31. Interview Findings
• Social life is necessary to combat stress
Design, Business, and Innovation Dena Brody

32. Interview Findings
• There is a lack of comfortable space where movie night takes place
Design, Business, and Innovation Dena Brody

33. Interview Findings
• Movie night brings people closer
Design, Business, and Innovation Dena Brody

34. Interview Findings
• Snacks, drinks, pillows and blankets help students feel at home
Design, Business, and Innovation Dena Brody

35. Interview Findings
• Unorganized set up negatively impacts those who come late
Design, Business, and Innovation Dena Brody

36. Peer to Peer Documentation
Design, Business, and Innovation Dena Brody

37. Peer to Peer Documentation
Design, Business, and Innovation Dena Brody

38. Peer to Peer Documentation
Design, Business, and Innovation Dena Brody

39. Peer to Peer Documentation
Design, Business, and Innovation Dena Brody

40. Peer to Peer Documentation Findings
Design, Business, and Innovation Dena Brody
• Even if independent, just being in environment provides comfort

41. Peer to Peer Documentation Findings
Design, Business, and Innovation Dena Brody
• More lounge seating needed

42. Desk Research, Business Sites
Design, Business, and Innovation Dena Brody
• Campus Quad helps students navigate chaos of college life
(exclusive)
• App created to provide info for college students because
millennials are on technology more
• http://www.reuters.com/article/idUS55512218020131030

43. Desk Research, Business Sites
Design, Business, and Innovation Dena Brody
• Mercedes gives itself an electric makeover
• Designing innovative and more spacious cars that are also
environmental friendly
• http://www.bloomberg.com/news/articles/2016-10-07/mercedes-
gives-itself-an-electric-makeover

44. Desk Research, Business Sites
Design, Business, and Innovation Dena Brody
• Stop Monday from Ruining your Sunday
• How to finish the weekend strong so you don’t dread Monday
• http://www.bloomberg.com/news/articles/2016-10-14/stop-
monday-from-ruining-your-sunday

45. Desk Research, Business Sites
Design, Business, and Innovation Dena Brody
• Los Angeles water sommelier wants bottled water treated like wine
• Water tastings offer healthier and better habits
• http://www.reuters.com/article/usa-water-sommelier-
idUSL1N0VL04J20150302

46. Desk Research, Business Sites
Design, Business, and Innovation Dena Brody
• Game on: Nintendo eyes expansion into film business
• Nintendo expands gaming population by venturing into film due to
shrinking gaming console business
• http://www.reuters.com/article/us-nintendo-film-idUSKCN0Y70JK

47. Executive Summary
Design, Business, and Innovation Dena Brody
• Using a ‘collective intelligence’ capability and existing phone
calendars, scheduling is made convenient and reliable for groups
with a widely divergent member population.
• Users are gently polled and the app then facilitates their
communication as to whether they are attending, if they are
hungry, what movies they would like to see, etc.
• Typical users include club presidents, co-workers, and friend
groups.

48. Infographic Elements
Design, Business, and Innovation Dena Brody
• Social Gathering Concept
• Application
• Students
• Gentle Polling
• Responses
• Itinerary
• Social Gathering

49. Infographic Sketches
Design, Business, and Innovation Dena Brody

50. Infographic Sketches
Design, Business, and Innovation Dena Brody

51. Infographic Sketches
Design, Business, and Innovation Dena Brody

52. Infographic
Design, Business, and Innovation Dena Brody

53. Imagined Product/Service In Situ Visualization
Design, Business, and Innovation Dena Brody
• Selected Environment and User Image

54. Imagined Product/Service In Situ Visualization
Design, Business, and Innovation Dena Brody
• Selected Device Image

55. Imagined Product/Service In Situ Visualization
Design, Business, and Innovation Dena Brody