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25 QUICK Tips For Online
 Communications Success
   Sean Rose - Marketing Director
           July 20, 2011
Raw Materials
                 Maintain
Build Properly
Location is everything
Be where the audience is...
Location is everything
Be where the audience is...




                              Hint: Ask Them

                              Ask Fellow Orgs.
Guide
‣Share
                               ‣Comment
                               ‣Interact




Ads - Differentiate, Target,
Relevant
                                           Guide
Be a source
 Be interesting
Address feedback




              Guide
No False Starts
No False Starts




Fill out online profiles!
Fun
Creativity
Expertise
DOC?
DOC?
President?
DOC?
President?
Treasurer?
DOC?
President?
Treasurer?
  Other?
DOC?
President?
Treasurer?
  Other?
   Ideas
Basics
Still the best
Still the best
Subject Lines Rule the Day
Promote Action
Promote Action
        Please Comment!
Promote Action
         Please Comment!




     Join XYZ
Promote Action
                        Please Comment!
Have you ever ...




                    Join XYZ
Integrate
Website on Social Media




Video on Website
                     Social Media on Website
Be this person
                 Useful Content

  Authority
Photos Tell Stories

Sandy scored the game winning goal on a
penalty kick in the final minutes ... and the
celebration was on! The Comets move on to the
Championship game!
Sandy scored the game
winning goal on a penalty
kick in the final minutes...




                   Courtesy Samson Photography
Sandy scored the game
winning goal on a penalty
kick in the final minutes...


       Images to Engage




                          Courtesy Samson Photography
ALT
Tags
Keyword Dense
Keyword Dense




                Google Helps!
Keyword Dense




Be really sneaky
                   Google Helps!
Link

       Building
Link

Newsworthy
                    Building
Link

Newsworthy
                            Building


             To/From Sponsors
Link

          Newsworthy
                                      Building

Comment
                       To/From Sponsors
Link

           Newsworthy
                                       Building

Comment
                        To/From Sponsors




   Never Use “Click Here”
Link

           Newsworthy
                                            Building

Comment
                        To/From Sponsors




   Never Use “Click Here”
                                Local Relationships
                                   (Chamber of Commerce?)
Page Titles
Tasty Dessert


           What’s the biggest?




Graphic Courtesy Duct Tape Marketing
Measure

          Google Analytics
10 Mins!




HootSuite
Think Mobile
Think Mobile




  Ways to use
Think Mobile



 50% 3G+ access
 25% smartphone

  Ways to use
Plan


Responsibilities
Times/Dates
Learn
Our blog
 Maximize
Learn
Our blog
                    Success Stories
 Maximize
Be
Passionate
Ahhhhhh.....


Courtesy Mayflyrecords.net
Safety
First
Safety
First



         Privacy Concerns & Help
Simple
Simple



  Don’t overcomplicate it...
Can We Put Our Name
      On This?
Have   Fun!
Sean Rose
srose@demosphere.com

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Maximize Demosphere XXVIII - 25 Quick Tips To Online Communications Success

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