Maximize Demosphere XXXIII discussed Local SEO and ways to help your organization get found locally online. This is part 1 of 2.

1. Local SEO
How To Maximize Your Presence
Sean Rose - Marketing Director
December 14, 2011
Wednesday, December 14, 11

2. Session Overview
Part 1: Quick SEO Crash Course
Part 2: Optimizing Your Local SEO
Part 3: Creative Future Ideas
Join us on Twitter
Like us on Facebook
Wednesday, December 14, 11

3. SEO Crash Course
...improving visibility
via online search
results.
Remember - 60% of
clicks go to top 3
links in search results
Wednesday, December 14, 11

4. SEO Crash Course
Content is king
Linking - inbound and
outbound
Get social - be
discovered in more
places.
April Maximize
Demosphere Session
Wednesday, December 14, 11

5. Transition to Local SEO
Local Listings
Consistency
Reviews
Goal: Rank well on search results for ...
“soccer camp dallas” or
“soccer camp” where searcher is in Dallas.
Wednesday, December 14, 11

6. Wednesday, December 14, 11

7. Register Your Organization w/ Google Places
Address, Website, Mission Statement important
Choose proper category
Soccer Club, Sports Club, etc
Wednesday, December 14, 11

8. Upload Logo
Specify hours (if
applicable)
Street Address
required
Verify via mail
Wednesday, December 14, 11

9. No Street Address?
You will need to use one
to register.
P.O. Boxes will not
work
Can be hidden from public
view after registering.
Think about an office.
Think about renting a box
from a UPS Store.
Wednesday, December 14, 11

10. Where Else?
Other places to register include ...
Bing, Yahoo Local Listings
FourSquare, YellowPages.com
Local News Outlets - Patch, etc.
Many more places & signup links
Use getlisted.org to double check.
Wednesday, December 14, 11

11. Top Factors
Amongst 79 positive ranking factors, what’s the most important?
Physical Address in City of Search (Place Page)
Manually Owner-verified Place Page (Place Page)
Proper Category Associations (Place Page)
Crawlable Address Matching Place Page Address (Website)
Crawlable Phone Number Matching Place Page Phone #
(Website)
Others - website authority, quality of inbound links.
Wednesday, December 14, 11

12. Be Consistent!!!
Example: If your club is Anytown Football Club,
make sure it’s listed that way ... not ...
Anytown FC
AnyTown Futbol Club
AnytownFC.com
Wednesday, December 14, 11

13. Reviews
Of the 79 ranking
factors, 11 deal with
reviews.
Top factor:
QUANTITY of
reviews.
Others: Product/
Service & Location
in review itself.
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14. Reviews
“My son really enjoyed
Anytown FC’s MiniKidz
program - holding it in
Anytown was really
convenient too!”
...then do something about
them
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15. Link Back!
Wednesday, December 14, 11

16. Future Ideas
Start/Continue Linking! More inbound links = good.
LinkDiagnosis, Analytics
Focus on the right local keywords.
Keyword Finder
Wednesday, December 14, 11

17. Wrap Up
Questions? support@demosphere.com
Subscribe to the Demosphere Blog for...
Industry News
Product Features
Best Practices
... and more!
Wednesday, December 14, 11

18. Sean Rose
srose@demosphere.com
Wednesday, December 14, 11