Apresentação na Faculdade Fits sobre o Design Thinking e o #DesignThinkingNow. Para mais informações, favor acessar http://www.designthinkingnow.com

1. DESIGNTHINKING
Demian Borba
DesignThinker, Developer Evangelist
Twitter: @demianborba

2. ABOUT ME
• Graduated in Industrial Design (CEFET-PR)
• Graduated in Computer Science (UFAL)
• Crazy about Design, UX, Business andTechnology
• Former Instructor at UCSD, Platt College and Art Institute
• Working with Interactive Media for over 15 years
• Founder of Action Creations, interactive agency in California
• Developer Evangelist, 90% #upintheair (Americas+Asia+Europe)
• CreatedTech Centers in Universities
• Created the project DesignThinking Now

3. http://demian.io

4. BLACKBERRY 10
http://html5test.com

5. http://phonegapbootcamp.io

6. https://github.com/demianborba/phonegapbootcampsite

7. #1
INTRO
#2
#3
#4
#5
#6
www.designthinkingnow.com

10. TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION
FUNNEL
INNOVATION
MANAGEMENT
PROBLEM
SOLVING
SUGGESTIONS
CONTINUOUS
IMPROVEMENTINNOVATION

11. DESIGNTHINKING

13. END RESULT
V I A B I L I T Y
Capable of becoming actual, useful, practicable
Business
D E S I R A B I L I T Y
The quality of being desirable
Human Values
F E A S I B I L I T Y
The state or degree of being easily or conveniently done
Technology

14. TEAM
Science!
Medicine!
Engineering!
Administration!
Design!
...

16. Develop a package capable of creating
an amazing experience for ToNails consumers.
DESIGN CHALLENGE

17. EMPATHY

22. OBSERVE
INTERVIEW
EXPERIENCE

25. CURIOUS
KID

29. DEFINE

30. PROBLEM
DEFINITION
TONS OF INNOVATION
OPPORTUNITIES
PROBLEM
SOLVING
COMPETITIVE
ADVANTAGE
+ =
INNOVATION STARTS AND ENDS WITH PEOPLE
PoV = user + needs + insight
HUMAN CENTERED DESIGN

31. [ persona ] needs [ need ]
because [ insight ]
PERSONA + NEED + INSIGHT
emotions
depth
surprise
interview findings
observations
contradictions
can be used in the solution
FORMULA

36. IDEATE

42. PROTOTYPE

43. time spent on a project
costformistakes/changes
PROTOTYPE
fail & learn here
TOO LATE

45. EXTREME PROTOTYPING

51. TEST

52. TEST
• LET PEOPLE USEYOUR PROTOTYPES
• EXPERIMENTTO FIND BALANCE
• OBSERVETHE EXPERIENCE (FILM IT)
• SHORTVIDEO DEMOS
• CONNECT WITHYOUR USERS
!
• DON’T FALL IN LOVE WITH IDEAS

59. #1
INTRO
#2
#3
#4
#5
#6
www.designthinkingnow.com

62. OBRIGADO
Demian Borba
DesignThinker, Developer Evangelist
Twitter: @demianborba