This document outlines Demetrious Gamble's personal brand exploration to become a broadcast news analyst. He comes from a military family and played sports growing up, fueling his dream of working for ESPN. Demetrious is studying sportscasting at Full Sail University and interning with an AAU basketball team. His goals are to initially cover college or pro sports, then become a multi-sport journalist. He plans to network through sport organizations and use social media to promote his work and skills in broadcasting.
2. • Demetrious comes from a military family as well as
being in JROTC in high school instilling the proper core
values and beliefs. He’s been a fan of football,
basketball, and baseball since he has been able to hold
one in his hand, and has dreams of becoming a
Broadcast News Analyst for ESPN. Demetrious is
currently enrolled in the Dan Patrick Sportscasting
program at Full Sail where he is honing his skills to
become a broadcaster
3. Profession
Broadcasting Jobs For companies
Potential Job Titles:
• Sports Producer
• Director
• Radio and Television Announcer
Entertainer Archetype: To bring you information in a joyful, enthusiastic, or even in a joking
manner to lighten or bring attention to the information being presented.
4. Target Audience
Demographic: All sports fans but particularly men age
12-45.
psychographic: here to the right is a breakdown of the
type of fans that watch sports and can be found by
clicking here.
5. GOALS
• Short term (Immediately after graduation 2021): Land a job
covering a collegiate or professional football or basketball team.
• Mid term ( 5-7 years of experience) apply for any job opening
that is available within my field from ESPN or Fox Sports with the
years and knowledge of accumulated experience I gained.
• Long Term(10-20 years): be the senior director or have the free
range ability to be a multi sports journalist with the years of
experience and connections with co workers and friends I’ve
made throughout the years.
6. Speaking
Active Listening
Adobe Creative
cial Perspective
0 22.5 45 67.5 90
Notable Skills
Telecommuincations
Video editing
Development software
Word Processing Software
0 22.5 45 67.5 90
Skills Required for trade
7. Promise
I promise to use the ability to view, analyze, and
broadcast football, basketball, and baseball across the
Southeastern nation will broadcast the most accurate
account of sports that I can.
8. Credentials
• Over 10 years of customer service
• 2 years of hospital work
• 4 years Volunteer AAU Basketball coach
• Played in Georgia/ Florida All-Star football game
Education
• Palmetto School of Career
Development
• Sportscasting of Science B.S.
Full Sail University (exp
2021)
9. Dawnette Nicole
Vs Demetrious Gamble
•
Industry Experience: 7 years/ 2 years
• Education: Full Sail (2012-2014)/ Sportscasting B.S. Full Sail (expected
graduation date 2021)
• Experience: produced film at Full Sail/ Edited and produced several of
his own highlight films, Used Full Sail labs to produced several shows
• Skills: unknown/ Reading comprehension, Speaking, Critical thinking
• Overall Online Presence: 7/9
10. Melanine Newman
Vs Demetrious Gamble
• Industry Experience: 7 years/ 2 years
• Education: Bachelors of Science Troy University/
Sportscasting B.S. Full Sail (expected graduation
date 2021)
• Notable Experience: Sideline reporter for ACC
Network/Edited and produced several of his own
highlight films, Used Full Sail labs to produced
several shows
• Skills: Broadcast News Writing, Reporting/
Speaking, Active Listening, Social Perceptiveness
11. Brand Position
Bringing an honest, reliable voice to the Southeastern
viewers ear, while doing it in a fresh new exciting way.
12. Networking and
Marketing
• AAU boys basketball
(March 27 – July 25, 2020)
•The American
Sportscasters
Association (ASA) (March
9, 2021)
•The National Sports
Media Association
(NSMA) (plan on joining
August 2020)
I will use social media platforms such
as Twitter, Facebook, and Youtube to
reach my target audience to produce
fresh content for them to follow. My
portfolio I will continue to upgrade and
update to show off my newest school
projects to showcase my talents for
potential employers.
13. Development
Education: complete Sportscasting of Science B.S. by
expected graduation date in 2021.
Technical skills consist of Adobe Effects Pro (2020),
Microsoft Word processor (2019), Editing pro (2020), and
with the expectation to learn skills such as Web platform
development software, and music or sound editing software
before expected graduation date of 2021.
The type of mentor I will seek out is one of the senior level
status with at least 15 years of experience to show me how
to stay sharp on my technical skills, and teach me things
about my profession I don’t learn in school. Expected
mentor date: Dec. 2020.
14. Sales Pitch
You ever have the problem of not
having enough hands to be in one
place? Well thanks to the various
classes I’ve taken at Full Sail, and with
the help of my mentor; I am able to
be more than just a Broadcaster. If
you need me to work with your
production team or help writing
stories, I’m willing to extend my role
and show you how dedicated I am to
work for the company.
Demetrious J. Gamble
